Creative Director & Marketing Leader

ARMANDO **** Quail Whisper, San Antonio, TX ***** BARBOSA / 210-***-**** / *******@*****.***

PROFESSIONAL SUMMARY

WORK EXPERIENCE

Creative and marketing leader with over two decades of experience directing brand strategy, content develop- ment, and multi-channel campaigns across digital, social, and traditional platforms. Highly fluent in social media trends, cultural moments, and tone adaptation, with hands-on expertise in content calendar management for TikTok, Instagram, Facebook, and X.

CREATIVE DIRECTOR Sept 2002 - Mar 2023

Agency Nine, an advertising&design company

MARKETING DIRECTOR Nov 1999 - Sept 2002

TexSan Heart Hospital

CERTIFICATIONS

Google Certified

Apple Expert

Led full-scale brand, design, and marketing initiatives for diverse clients, shaping strategic creative direction across digital and traditional channels. Directed cross disciplinary teams, guided concept development, and strengthened client relationships through strategic communication and high impact creative solutions.

• Directed end-to-end development of creative strategies, visual assets, and campaign messaging to support brand objectives and market positioning.

• Oversaw multi-channel advertising initiatives, ensuring creative output aligned with brand identity, KPIs, and performance targets.

• Led cross-functional teams in concept development, production planning, and execution to enhance workflow efficiency and elevate creative impact.

• Strengthened client relationships by translating complex business needs into actionable creative solutions.

• Evaluated market trends and consumer insights to maintain campaign relevance and guide strategic adjustments.

• Unified creative direction across digital, print, and multimedia platforms to ensure consistent quality. Oversaw marketing strategy, patient outreach initiatives, and brand development for a major healthcare organiza- tion. Produced high quality clinical communications, executed targeted campaigns, and managed lead generation programs supporting organizational growth.

• Developed and produced clinical marketing collateral, ensuring accuracy of messaging and adherence to brand standards.

• Executed integrated marketing campaigns to increase patient outreach and promote key service lines.

• Launched and managed strategic lead generation programs contributing to sustained growth.

• Oversaw vendor relationships to support efficient procurement and production of marketing materials.

• Directed hiring, onboarding, and development of marketing staff to improve team cohesion and performance. Software & Technical Skills

• Adobe Creative Suite (Photoshop, Illustrator,

InDesign, Premiere Pro, After Effects)

• Google Analytics & Performance Tracking Tools

• Microsoft Office Suite

• Social Media Platforms (TikTok, Instagram,

Facebook, X)

• Video Editing & Motion Graphics

• Content Calendar Management

• SEO & Digital Marketing Tools

EDUCATION

Bachelor of Arts (B.A.), Digital Media Communications University of Texas at San Antonio

Expected Graduation: May 2026

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