Shraddha Singhal
Program Manager CSR & Digital Transformation Data & AI Programs
https://www.linkedin.com/in/shraddhasinghal/
Jaipur, Rajasthan
********.*******@*******.**
Open to remote, Hybrid and
Jaipur Location
EXPERIENCE
Frontier Markets Consulting Pvt Ltd, Jaipur -Project Manager Mar 2025 – Mar 2026
Led multi-state CSR and donor-funded programs across 5 states impacting 30,000+ rural women entrepreneurs
Managed end-to-end program lifecycle: planning, execution, monitoring, and reporting
Implemented AI-based reporting and automation tools to improve data accuracy and reduce manual effort
Designed and maintained dashboards, KPIs, and impact measurement frameworks
Coordinated client governance meetings, field visits, and impact reviews with stakeholders
Improved program efficiency and Social Return on Investment (SROI) through data-backed decision-making
Led digital adoption and AI enablement initiatives in rural ecosystems Created impact reports, quarterly reviews, and client documentation Paytm, Noida - Program Manager
Nov 2020 – Mar 2024
Managed product and program delivery lifecycle across cross-functional teams (engineering, product, sales)
Developed Business Requirement Documents (BRDs) and defined product features
Built and analyzed sales dashboards, KPIs, and performance reports Led data-driven decision making for product improvements and GTM strategy
Reduced merchant onboarding QC rejection rate by 50% Delivered projects on time including agent app features, incentive systems, and process automation
CORE SKILLS
Program Management CSR &
Social Impact Programs
Stakeholder Management
AI Tools & Automation
Dashboarding & KPI Tracking
Data Analysis
Business Requirement
Documentation (BRD) Gantt
Charts Agile & JIRA
Digital Adoption Programs
Monitoring & Evaluation
(M&E) Reporting &
Governance
SQL Power BI Tableau
Google Analytics Excel
Communication
Presentations Problem Solver
Analytical thinker
TOOLS AND TECHNOLOGY
Excel (Advanced), PowerPoint,
Google Analytics, Data Studio
JIRA, Agile, MoEngage, SendGrid,
CleverTap
Lotame, AdClarity, comScore
Basic: SQL, Tableau, Power BI
EDUCATION
Integrated B.Tech + MBA
(Computer Science)
Worked on automation estimation, workflow optimization, and process improvement
Conducted market analysis and customer behavior insights Google India (Third-party), Gurgaon - Account Manager Jun 2018 – Jun 2020
Managed end-to-end client delivery and campaign execution Coordinated with Sales, Customer Success, and Implementation teams Conducted gap analysis and requirement gathering sessions Improved operational efficiency saving ~3 hours/week per team Reactivated 20% inactive clients through structured reporting Managed campaigns for agencies including GroupM, Dentsu, Omnicom, IPG
Delivered monthly, quarterly, and annual performance reports Jagran New Media, Delhi - Data Analyst
Dec 2016 – May 2018
Built interactive dashboards using Google Data Studio Analyzed data from Google Analytics, comScore, Lotame, AdClarity Automated reporting workflows reducing effort by 50% Conducted Root Cause Analysis (RCA), trend analysis, and forecasting Maintained 99% data accuracy across tracking tools Delivered insights to Product, Marketing, and Leadership teams IndiaMART Intermesh Pvt Ltd, Noida - Process Executive Apr 2015 – Nov 2016
Managed email, SMS, and push notification campaigns Used tools like GA360, MoEngage, SendGrid
Improved engagement with 30% open rate and 2% CTR
Supported product pricing integration across platforms Delivered insights for customer acquisition and retention Gautam Buddha University
2010 – 2015
CGPA: 8.0
PROJECTS
Financial Inclusion Program
(CSR): Increased income for
2,000+ rural women by 10x
AI Adoption Program:
Implemented AI tools for
reporting, segmentation, and
forecasting
Merchant Onboarding
Optimization: Reduced QC
rejection by 50%
Reporting Automation:
Reduced manual reporting
effort by 2x
CERTIFICATIONS
Google Analytics Certification
: Certified in Google Analytics
and Data Studio
STRENGTHS
Project Management and Data
Analysis
Business Growth and
Operations
Reporting and Automation