AkshitGagneja
Digital Marketing Strategist & AI Specialist
Chandigarh, India
MOBILE-ALT +91-987**-*****
Envelope ***************@*****.***
LINKEDIN-IN akshit-gagneja
Professional Summary
Innovative Digital Marketing Strategist & AI Transformation Specialist combining a rigorous academic foundation in Management (PGDM) with practical expertise in Digital Strategy and OOH Advertising. Certified in Google Digital Marketing and Generative AI, possessing advanced proficiency in prompt engineering, automated data analysis, and SEO optimization. Unique ”hybrid” background leverages Hos- pitality Management principles to drive superior Customer Experience (CX) and retention strategies. Proven ability to manage concurrent high-stakes projects and deliver data-backed insights.
Core Competencies
Digital
Marketing
SEO/SEM, Google Analytics 4 (GA4), Social Media Marketing, Content Strategy, Email Automation, CRO, A/B Testing.
AI &
Automation
Generative AI (ChatGPT, Midjourney), Prompt Engineering, Data Cleaning (Excel AI), Workflow Automation.
Data &
Analytics
Consumer Behavior Analysis, Market Research, ROI Tracking, Campaign Perfor- mance Reporting, Data Visualization.
OOH &
Branding
Out-of-Home Media Planning, Geodemographic Targeting, Retail Branding, Vendor Management.
Soft Skills Crisis Communication, Client Relationship Management (CRM), Service Recovery, Stakeholder Management.
Professional Experience
Jun 2023–Jul
2023
Marketing Intern, Hazel Entertainment, Mohali, Punjab Selected to support the OOH and Data Analytics division, focusing on optimizing retail branding strategies through data-driven insights.
AI-Enhanced Data Analysis: Leveraged AI-powered tools to process consumer behavior datasets, reducing data cleaning time by 40% and identifying key demographic shifts.
Strategic Campaign Planning: Conducted comprehensive market research to segment audiences for OOH campaigns, ensuring high-visibility placement.
Operational Orchestration: Collaborated with cross-functional teams and vendors to streamline campaign logistics, ensuring 100% adherence to timelines.
Performance Reporting: Synthesized campaign performance metrics into actionable reports for senior leadership using data storytelling techniques. 1/2
Jun 2023–Jul
2023
Marketing Intern, DigiMiles, Mohali, Punjab
Concurrent internship focused on Digital Strategy, SEO, and Content Scalability within a fast-paced agency environment.
SEO Strategy Execution: Implemented On-Page SEO best practices aligned with Google Search Essentials, optimizing meta tags and headers to improve organic rankings.
Generative AI Content Workflow: Pioneered the use of Generative AI tools to accelerate social media drafting, increasing content output velocity while maintaining brand voice.
Social Media Engagement: Managed community interactions across diverse platforms, utilizing sentiment analysis to foster brand loyalty.
Client Insight Generation: Analyzed client testimonials to derive qualitative insights, directly informing the refinement of content strategies. Dec
2021–Jun
2022
Trainee (Guest Experience & Operations), Hyatt Regency, Chandigarh Immersive operations role at a premier luxury hospitality brand, focusing on high-touch Customer Experience (CX).
CX Management: Delivered premium guest services by anticipating client needs and resolving service bottlenecks in real-time.
Crisis Management: Developed advanced conflict resolution skills by managing complex guest relations issues, transferable to PR crisis mitigation.
Event Operations: Assisted in the logistical planning of large-scale corporate events, ensuring seamless brand presentation.
Process Optimization: Maintained rigorous standards of organizational efficiency, demonstrating acute attention to detail.
Education
Current Post Graduate Diploma in Management (PGDM) - Marketing, PML SD Business School, Chandigarh
Focus: Consumer Behavior, Digital Marketing Strategy, Brand Management, Marketing Research.
Completed Bachelor of Hotel Management & Catering Technology, Chandigarh College of Hospitality, Mohali
Focus: Customer Service Management, Business Communication, Operations Management. Certifications
2025 Generative AI Mastermind, Outskill
Competencies: Advanced Prompt Engineering, Diffusion Models for Visuals, AI-driven Workflow Automation.
2025 AI Tools & ChatGPT Workshop, be10x
Competencies: Rapid Data Analysis & Visualization, AI-Assisted Coding, Productivity Optimization.
2023 Fundamentals of Digital Marketing, Google
Competencies: Full-Funnel Marketing Strategy, Web Analytics, SEM, Mobile Strategy. 2/2