Product Management Leader - EM in PM Track - Data-Driven Growth

PUNEET AHUJA

LinkedIn • India • **************@*****.*** • 989-***-****

EDUCATION

Duke University Durham, NC

Master of Engineering Management, Product Management Track GPA: 3.92/4 August 2023 – May 2025 Relevant Coursework: AI Product Management, Competitive Strategies, Marketing, Design Thinking, Managing Product Design Vellore Institute of Technology Vellore, India

Bachelor of Technology, Electronics and Instrumentation Engineering GPA: 3.99/4 June 2019 – May 2023 SKILLS & CERTIFICATIONS

Product: Wireframing, Product Development, Design Thinking, Business Strategy, Product Design, Market Analysis, Data Visualization, Agile Ceremonies, Road Mapping, Customer Interviews, PRDs & Document framing, Prototyping Tools and Technologies: Mixpanel, Optimizely, Amplitude, Jira, Tableau, PowerBI, SQL, Tableau, Advance Excel, R, C++, Qualtrics, Microsoft Office, G-Suite, Figma, Confluence, Python, ClickUp, Google Analytics Certifications: Six Sigma Green Belt, Google Project Management, Product Management, Data Analytics (IBM) WORK EXPERIENCE

Panicle Inc. Newark, NJ

Project Manager May 2024 – February 2026

• Owned a dynamic dashboard in Braze, reducing reporting time by 40%, accelerating campaign launch cycles

• Mapped dashboard KPIs to customer success metrics; enabled 82% conversion boost & better tracking of key milestones

• Drove A/B testing on subject lines via Litmus, achieving a 20% gain in campaign effectiveness

• Integrated GTM campaigns with email automations, enhancing user flow, boosting 20% uplift in customer acquisition Wellness In Real Life Durham, NC

Product Consultant August 2023 – January 2024

• Led user research with 15+ healthcare professionals, conducting structured interviews, driving 25% rise in feature utilization

• Identified 3 whitespace opportunities (~$50k in untapped SOM) using TAM–SAM–SOM sizing & demand benchmarking

• Improved turnaround by 35% & CSAT by 25% via AI-driven feedback loops, uncovering product gaps and driving iterations Centrino Agra, India

Associate Product Manager February 2022 – June 2023

• Launched a D2C product feature across a 200k customer database, which increased 22% of total sales through mobile app and facilitated the acquisition of 750+ new customers in the first quarter post-launch

• Designed and executed A/A and A/B tests using Optimizely, optimizing CRO and improving mobile app CTR by 22%

• Executed GTM strategy, increasing ARPU by 47% through a tailored offer engine driven by consumer behavior analytics

• Integrated Mixpanel & GA to track 10+ user metrics; enabled data-led feature rollouts, boosting feature adoption by ~15% Cona Footwear Agra, India

Marketing Intern November 2021 – February 2022

• Increased Amazon CTR by 22% MoM using Amazon marketplace services, bid tuning, keyword optimization, and A+ content

• Streamlined Myntra onboarding for 10+ SKUs; reduced listing time by 40% through catalog structure & taxonomy upgrades

• Built real-time SKU level dashboards for sales, returns, velocity, and inventory to enable faster data-driven ops decisions

• Translated marketplace analytics into roadmap inputs, anchoring SKU planning in demand patterns and team-level alignment LEADERSHIP EXPERIENCE

Juvenile Care Vellore, India

Co-Secretary January 2022 – December 2022

• Led a team of 100+ volunteers, earning $2800 and successfully organizing and executing 3 major community events

• Facilitated virtual learning initiatives and distributed essential supplies to orphanages during the pandemic across India, ensuring continued education

PROJECTS

AI Yoga Platform USA

• Tested feasibility for AI-based yoga app via 5 dimensional analysis (market, technical, financial, ecological, economic)

• Built 15-step Work Breakdown Structure & PERT chart to map tasks & optimize timelines via critical path method

• Created project plan with 25L cost model, risk matrix across 4 domains, and stakeholder alignment for execution

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