Sales & Ops Leader - B2B Sales, Recruitment, Process Optimization

Ruby Kelta

Sales & Operations Specialist B*B Recruitment & Process Optimization

Westmont, IL

+1-630-***-**** ****.**@*******.***

LinkedIn: linkedin.com/in/ruby-kelta-611a811a9

PROFESSIONAL SUMMARY

Results-driven Sales and Operations professional with 6 years of experience across B2B sales, client-facing consulting, recruitment, and operational leadership. Proven ability to quickly master new industries, build trusted client relationships, and collaborate with leadership to drive revenue and retention. Combines strong sales psychology, customer experience expertise, and product knowledge, making me well-suited for consultative and advisory roles focused on relationship-building and brand representation.

CORE COMPETENCIES

B2B & Consultative Sales

Pipeline & CRM Management

Operations & Process Improvement

Recruitment & Talent Operations

Stakeholder & Executive Collaboration

Training, Onboarding & Team Support

Customer Experience & Retention

Data Tracking & Performance Metrics

PROFESSIONAL EXPERIENCE

Sales Consultant

ViceKeeper – UAE Oct 2024 – Aug 2025

-Created and implemented a personal sales guideline later adopted as a training reference.

-Delivered tailored solutions by analyzing customer needs, resolving complex cases with minimal escalation, and supporting strong client retention.

- Managed a pipeline of approximately 150 leads per month in Bitrix CRM, achieving a 25% conversion rate, consistently exceeding sales targets, and driving quarterly revenue growth through client-focused proposals.

Operations Supervisor

Maids.cc – UAE Feb 2023 – Oct 2023

- Oversaw daily operations for a fast-paced service business, ensuring service quality and operational efficiency.

- Partnered with upper management to implement workflow improvements that reduced operational friction and hiring delays.

- Developed sales guidelines, published canned responses, and implemented quality assurance processes for the sales team, improving consistency and customer experience.

- Led onboarding and training initiatives for over 80 hires, contributing to improved retention and performance.

- Acted as a cross-functional liaison between recruitment, sales, and operations teams.

Recruitment & Sales Specialist

Maids.cc – UAE Apr 2022 – Feb 2023

- Managed full-cycle recruitment, including sourcing, screening, interviewing, and onboarding.

- Supported sales operations through outbound outreach, customer follow-ups, and service consultations.

- Utilized LivePerson, Ziwo, and CRM tools to manage candidate and client pipelines efficiently.

- Maintained strong hiring standards while meeting aggressive growth targets.

Travel Sales Agent

UTM Travel – Dubai, UAE Nov 2019 – Oct 2021

- Delivered end-to-end travel consulting services, including bookings, itinerary planning, and visa coordination.

- Built long-term client relationships, driving repeat business and referrals.

- Handled high-volume, detail-sensitive processes with strong accuracy and compliance.

- Assisted in onboarding and mentoring new agents to accelerate ramp-up time.

VOLUNTEER EXPERIENCE

Teaching Assistant

The Arab Foundation School – USA Sep 2019 – Nov 2019

- Supported classroom instruction through small-group and one-on-one assistance.

- Assisted with lesson preparation, grading, and classroom organization.

- Strengthened communication, empathy, and interpersonal skills.

EDUCATION

Bachelor’s Degree in English Literature

Damascus University 2015 – 2022

CERTIFICATIONS & PROFESSIONAL DEVELOPMENT

Human Resource Management – HRCI (2024)

Communicating Effectively with Customers – Coach Christina Kashar (2020)

Professional Makeup Certification – Premiere Academy (2018)

CEP (Certificate of English Proficiency) – Lebanese American University (2014)

TECHNICAL SKILLS

CRM & Sales Tools: Bitrix, HubSpot, Freshdesk, LivePerson, Ziwo, Batch Dialer

Microsoft Office & Google Workspace

Reporting, Documentation, and Process Mapping

LANGUAGES

English (Fluent)

Arabic (Fluent)

References available upon request

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