Customer-Focused Marketing & Brand Leader

KM

KAREN MCCONNELL

*********@******.*** 973-***-**** Cranford, NJ 07016

Marketing professional with a strong background in brand development, digital strategy, and relationship-driven engagement. Known for elevating visibility through cohesive messaging, cross-functional collaboration, and creative problem-solving. Experienced in marketing leadership, fundraising, event coordination, and community outreach across corporate, retail, fitness, and nonprofit environments.

• Marketing communications

• Brand development

• CRM (HubSpot, Salesforce, Constant Contact)

• Social media strategy

• Email marketing

• Content creation

• Event planning

• Community outreach

• Project management

Royal Consumer Information Products

Bridgewater, NJ

Brand Marketing Manager

12/2024 - 08/2025

• Executed brand strategies across multiple product lines.

• Produced website copy, sales collateral, and marketing materials.

• Evaluated competitor positioning to strengthen differentiation.

• Presented strategic updates to senior leadership. Online Computers Florham Park, NJ

Marketing Manager

02/2023 - 08/2024

• Implemented HubSpot CRM to streamline customer management.

• Increased email open rates by 15% through targeted content.

• Directed development of marketing materials and sales tools. Managed and promoted online cybersecurity seminars and speaker events, resulting in improved audience engagement.

•

Banana Republic Short Hills, NJ

Fashion Sales Associate

09/2021 - 06/2023

Delivered personalized styling consultations, curating outfits to match client preferences.

•

Cultivated strong customer relationships, driving repeat business through attentive service.

•

Managed online order fulfillment ensuring a seamless shopping experience.

•

Chemspire Ingredients Boonton, NJ

Marketing Coordinator

03/2022 - 09/2022

• Promoted products at industry events, increasing lead generation.

• Developed web, blog, and social media content to boost online visibility. Supported implementation of marketing strategies to enhance brand presence.

•

Revive Studios Budd Lake, NJ

Events Manager

03/2019 - 09/2022

Executed engaging events to attract new members and to retain existing clients.

•

• Increased program visibility through targeted social media engagement. Designed brochures, newsletters, and wellness-focused marketing materials.

•

Summary

Skills

Experience

Tropar Manufacturing Florham Park, NJ

Sales & Marketing Assistant

05/2018 - 03/2022

Created compelling presentations and business correspondence to support sales efforts.

•

• Orchestrated logistics for corporate trade shows and sales meetings.

• Documented and analyzed sales activities and customer interactions. Optimized documentation procedures, reducing administrative workload by up to 20%

•

RE/MAX Heritage Flanders, NJ

Real Estate Marketing Assistant

01/2015 - 02/2021

Revitalized agent data pipelines by harnessing Salesforce and Constant Contact for seamless CRM integration.

•

• Created print collateral to spotlight new property listings. Leveraged social media platforms to maximize listing exposure and drive engagement.

•

Club Pilates Cedar Knolls, NJ

Fitness Advisor

01/2018 - 03/2019

• Researched emerging fitness trends to innovate program offerings.

• Monitored and documented client achievements and milestones. Delivered targeted communications on promotions, schedules, and membership benefits to clients.

•

County College of Morris Randolph, NJ

Associate of Science in Marketing Communications

Rutgers University School of Business New Brunswick, NJ Marketing Communications

• Autism Speaks NJ, Advocacy Ambassador, Walk Committee Chairperson, Fundraising Coordinator

• Community Presbyterian Church, Chester NJ, Deacon

• Mount Olive Township, Board of Recreation, DARE & PEAK Committees Education and Training

Volunteer Experience

Contact this candidate