Writer / Proofreader / Copy Editor

FRED ROESCHKE

**** ******** **., *********, ** **044

818-***-**** ****.********@*****.***

PROFESSIONAL SUMMARY

Creative and results-driven content professional with more than 16 years of experience in B2B, B2C/D2C, e-commerce, and UX marketing. Demonstrated success delivering high-converting copy and compelling storytelling across digital and print channels. Areas of expertise include SEO-driven writing, brand messaging, content strategy, and user-journey optimization. Recognized for exceptional attention to detail, adaptability, and collaborative communication. CORE COMPETENCIES

• Copywriting and content development of engaging, brand-consistent copy for web, email, e-commerce, advertising, and long-form content

• SEO, AI, and CMS expertise, including strategic keyword integration and content optimization

• Editing and proofreading with precision in grammar, tone, clarity, and brand alignment

• Brand messaging and UX writing, focused on human-centric content for seamless user experiences, engagement, and conversion

• Content strategy and style guide development, with grammar, voice, and tone guidelines for cross-channel consistency

• Cross-functional leadership and collaboration with marketing, creative/design, sales, HR, operations, and executive teams

• Market research and lead generation strategy supported by data-driven insights and analysis

• Strong written and verbal communication skills in both remote and on-site environments PROFESSIONAL EXPERIENCE

Entertainment Earth, Online Retailer and Wholesaler Senior Copywriter, Editor, and Proofreader 2007–2024

• Created and edited high-performing copy for email marketing, product and catalog descriptions, landing pages, press releases, blogs, policies, executive communications, and more

• Developed, implemented, and maintained a companywide content style guide to standardize grammar, voice, tone, and usage

• Collaborated with marketing, design, sales, operations, and executive leadership teams to strengthen messaging and drive customer engagement

• Trained and coached employees in writing best practices to improve organizational communication and content quality

• Strengthened brand authority and customer trust through clear, concise, accurate, and error-free content

Patrick Marketing Group, B2B Marketing Agency

Senior Marketing Consultant

• Executed strategic research and demand generation initiatives for Fortune 500 and enterprise clients, including Hewlett-Packard, A.O. Smith, Bell Atlantic, Fujitsu, Unisys, and Penske Logistics

• Produced marketing collateral, sales enablement tools, white papers, and detailed analysis reports

• Supported large-scale B2B campaigns with data-informed insights and persuasive, targeted content

Sales and Marketing Leadership Roles

VP of Sales and Marketing Senior Strategist

• Directed and mentored a 75-person sales and marketing organization

• Oversaw go-to-market strategy, content development, sales enablement, and execution

• Sold business software solutions and services through inbound, outbound, and B2B/B2C channels

EDUCATION

United States Naval Academy, Annapolis, MD

Naval Officer Training

University of New Mexico

Bachelor of Science in Electrical Engineering

Minor in Mathematics

PORTFOLIO

Writing samples and executive reference letters:

https://www.clippings.me/froeschke

REFERENCES

Jason Labowitz

Founder and former board member, Entertainment Earth *****@**********.*** 818-***-****

Kristin Nichols

VP of Merchandising, Entertainment Earth

********@******************.*** 323-***-****

Liz Ing

Marketing Director, Entertainment Earth

****@******************.*** 805-***-****

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