Writer / Proofreader / Copy Editor

FRED ROESCHKE

**** ******** ******

Henderson, NV 89044

818-***-****

****.********@*****.***

Professional Summary

Creative and results-driven content professional with more than 16 years of experience in B2B, B2C/D2C, e-commerce, and UX marketing. Demonstrated success in delivering high-converting copy and compelling storytelling across both digital and print channels. Areas of expertise include SEO-driven writing, brand messaging, content strategy, and user-journey optimization. Recognized for exceptional attention to detail, adaptability, and collaborative communication. Core Competencies

• Copywriting and content development of engaging, brand-consistent copy for web, email, e-commerce, advertising, and long-form content

• SEO, AI, and CMS expertise, including strategic keyword integration and content optimization

• Editing and proofreading with precision in grammar, tone, clarity, and brand alignment

• Brand messaging and UX writing, focused on human-centric content for seamless user experiences, engagement, and conversion

• Content strategy and style guide development, with grammar, voice, and tone guidelines for cross-channel consistency

• Cross-functional leadership and collaboration with marketing, creative/design, sales, HR, operations, and executive teams

• Market research and lead generation strategy supported by data-driven insights and analysis

• Strong written and verbal communication skills in both remote and on-site environments Professional Experience

Entertainment Earth, Online Retailer and Wholesaler Senior Copywriter, Editor, and Proofreader 2007 - 2024

• Created and edited high-performing copy for email marketing, product and catalog descriptions, landing pages, press releases, blogs, policies, executive communications, and more

• Developed, implemented, and maintained a companywide content style guide to standardize grammar, voice, tone, and usage

• Collaborated extensively with marketing, design, sales, operations, and executive leadership teams to strengthen messaging and drive customer engagement

• Trained and coached employees in writing best practices to improve organizational communication and content quality

• Strengthened brand authority and customer trust through clear, concise, accurate, and error-free content

Patrick Marketing Group, B2B Marketing Agency

Senior Marketing Consultant

• Executed strategic research and demand generation initiatives for Fortune 500 and enterprise clients, including Hewlett-Packard, A.O. Smith, Bell Atlantic, Fujitsu, Unisys, and Penske Logistics

• Produced marketing collateral, sales enablement tools, white papers, and detailed analysis reports

• Supported large-scale B2B campaigns with data-informed insights and persuasive, targeted content

Sales and Marketing Leadership Roles

VP of Sales and Marketing Senior Strategist

• Directed and mentored a 75-person sales and marketing organization

• Oversaw go-to-market strategy, content development, sales enablement, and execution

• Successfully sold business software solutions and services through inbound, outbound, and B2B/B2C channels

Education

United States Naval Academy, Annapolis, MD

Naval Officer Training

University of New Mexico

Bachelor of Science, Electrical Engineering

Minor: Mathematics

Portfolio

Writing samples and executive reference letters:

https://www.clippings.me/froeschke

References

Jason Labowitz

Founder and former board member, Entertainment Earth *****@**********.*** 818-***-****

Kristin Nichols

VP of Merchandising, Entertainment Earth

********@******************.*** 323-***-****

Liz Ing

Marketing Director, Entertainment Earth

****@******************.*** 805-***-****

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