BRAD GILSDORF
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Executive Summary
Highly successful surgical sales representative experienced in selling both advanced biosurgical technology and innovative surgical techniques/devices. A motivated, results oriented individual with a demonstrated record of success for over twenty years in developing acceptance of new procedures and products, strategic selling plans, building customer relationships and increasing product revenue.
Experience
Karl Storz Endoskope 2024 to 2025
Account Executive, Alabama Territory
Managed $1 million territory selling Airway devices to Anesthesia in the OR, ER, Cath Lab, ICU.
Cook Medical 2016 to 2023
District Manager, Alabama and Florida Territory
Managed $3.8 million territory selling Endoscopy and Surgery devices to specialties including Gastroenterology, Hepatology, Colorectal and General Surgery.
• Drove usage at the physician and hospital level through case support, in-servicing and attendance of regional surgeon conferences.
• Managed clinical specialist to increase market share and drive clinical outcomes.
• Experienced in navigating value analysis committees to gain approval for new technologies.
• Implemented new IDN contracts at University of Alabama Hospitals and Ascension Ministries.
• At Plan Club 2018, 2019, 2020 and 2021.
• Transformed underperforming territory from $2.2 million to $3.8 million.
Intelligent Contacts 2014 to 2015
Business Development, Birmingham, AL
Initiated new program targeting private practice physicians launching unique cloud-based CRM software package to automate customer service.
• Built relationships with key decision makers and match customers with the right solutions for their needs.
• Integrated predictive analytics for small and medium sized practices.
Sanofi Biosurgery (formerly Genzyme Biosurgery) 2011 to 2014
Biosurgical Specialist, Alabama and Mississippi Territory
Managed $1.1 million territory selling Seprafilm Adhesion Barrier to abdominal and pelvic surgical specialties including Gyn Oncology, Colorectal, Surgical Oncology, OBGYN, General Surgery, and Trauma. Launched LeGoo Endovascular Occlusion Gel to Cardiothoracic and Vascular Surgeons.
• Drove usage at the surgeon and hospital level through case support, in-servicing and attendance of regional surgeon conferences.
• Proficient in both clinical and value-based selling.
• Experienced in navigating value analysis committees to gain approval for new technologies.
• 2011 Training Class MVP.
• Transformed underperforming territory from 89% to plan in 2011 to 113% in 2012 ranked 6 out of 55 reps.
GyneLogic, LLC 2009 to 2011
Owner/Manager, Birmingham, AL
Founded niche company supplying advanced instrumentation for laparoscopic supracervical hysterectomy.
• Negotiated exclusive distribution agreement with German manufacturer of morcellators and laparoscopic instrumentation.
• Developed and implemented sales strategy with distribution in Eastern US.
• Trained sales reps, surgeons, and operating room staff on minimally invasive gynecological procedure.
Mizuho Orthopedic System, Incorporated 2003 to 2009
Regional Sales Specialist, Alabama and Mississippi Territory
Managed $1.9 million territory specialized in Anterior Approach Hip Replacement, Spinal, Vascular and Orthopedic Trauma.
• Converted surgeons to state-of-the-art patient positioning OR specialty systems.
• Trained surgeons in cadaver labs and operating environments in hip replacement utilizing new Anterior Approach technique. Partnered with DePuy, Biomet, Smith & Nephew and Stryker reps to convert surgeons.
• Negotiated complex terms of sale on capital equipment at CEO/CFO/BOD level.
• Highest level of surgeon conversion to minimally invasive hip replacement technique in Eastern US.
• Ranked 1st in highest percentage growth across entire sales force 2006.
• Increased sales from $450,000 to $1.9 million in three years.
Education/Training
Vanderbilt University, Bachelor of Science, Economics 2001
Continuing Education: Tom Hopkins Sales Skills Course, Karrass Effective Negotiating Training
CRM Systems: Saleslogix, Salesforce.com
Personal
Eagle Scout, National Honor Society