Creative Direction & Visual Merchandising Leader
Resume:
Kwamé A. Muhammad
Creative Direction & Visual Merchandising Professional
PERSONAL SUMMARY
Accomplished Retail Professional with extensive expertise in merchandising, visual merchandising, product promotions and strategic business planning • Successful in financial planning and management of budgets to minimize departmental costs in order to meet corporate financial goals • Confident, forward thinking with an exceptional ability to build strong relationships at all levels • Proven success in building a strong team • committed to company goals • Skilled project manager with a keen ability to liaise with architects and contractors to orchestrate timely store
grand openings.
EXPERIENCE:
BROOKLYN GLOBAL • Brooklyn, New York • 2012 - Present Sole Proprietor
Proven track record of increasing revenue streams with strategic and compelling product displays • Creative Direction • Commercial and Interior floor plans • Event and Set Design • Project Management • Marketing Concepts •WINDOW DESIGN AND BUILD-OUTS.
BARE MINERALS •NEW YORK•2018 - 2019
International Visual Merchandising Manager / Project Manager Planned and designed Re-Branding of product, new store locations and channels
Oversaw staff assistants working on visual merchandising plans as part of the team; coordinated and re-designed store layouts with team of architects Developed prototype for new store plans Responsible for environmental design: fixtures, signage, etc. for all international store locations Established Best Practices for Visual Merchandising Standards for Department BARNES AND NOBLE• New York • Oct. 2017 – May 2018
Visual Merchandiser Director (Project Consultant)
Worked with Director to re-conceptualize prototype for Re-Designing 600 US store locations
Supervised Creative Department Staff
Project-managed new store openings
DIANE VON FURSTENBERG • NEW YORK • 2015 - 2017
FREELANCE VISUAL MERCHANDISER
created vm guidelines for stores to follow developed plan for new props in stores to support product categories
planned new and sale- through merchandise with buyer; planned training for new aspects of VM deployed in store locations partnered with VM Team on Seasonal Presentations; Set product at market selling days
DKNY JEANS • New York • 2012 - 2015
Freelance creative direction and visual merchandising showroom and special events
QVC Pop Up Shop • New York • July 2012
Visual Merchandise Designer
Mark Stephens Enterprises • New York • 2005 - Present Stylist, Set Designer, Project Manager, Vector Work Renderer Burberry London • New York • 2010 - 2015
Freelance Corporate Showroom Visual Merchant
Fendi USA • New York • 2007 - 2014
Freelance Visual Merchandiser / Event Creative Direction David Yurman • New York • 2009 - 2016
Freelance Visual Corporate Creative Consultant
West Elm • DUMBO, Brooklyn • 2009 - 2012
Freelance Corporate Visual Merchandiser
ACADEMIC QUALIFICATIONS
Illinois Institute of Art, Chicago, IL
Fine Arts / Multimedia Communication BFA
Loyola University, Chicago, IL
Accounting Associates Degree
962 Greene Ave, Apt. 1F
Brooklyn, NY 11221 Telephone:
Email:**********@*****.***
LinkedIn: https://
www.linkedin.com/pub/kwame-
muhammad/8/7a2/60
EXPERTISE
Merchandising and Visual
Merchandising
Leadership and Team Building
Store Openings
Budget and Expense Management
Product Placement
Space Planning
Brand Marketing
Maximizing Sales Opportunities
Fixture Layout
Display Forms Development and
Sourcing
PROFESSIONAL SKILLS
Creative Direction •
Project Management •
Art Direction •
Auto CAD •
ADOBE CREATIVE SUITE •
Photoshop •Indesign • ILLUSTRATOR
• AFTER EFFECTS • MOTION •Keynote •
Microsoft Word • Excel •
Power Point •
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