Director, Digital Data & Analytics Leader
Resume:
CONTACT *********@*****.***
San Francisco, California
https://www.linkedin.com/in/janetjato
SUMMARY Senior analytics leader with 20+ years building digital measurement, CRM-integrated data products, and governed Customer360 assets to enable omnichannel marketing and orchestrated journeys. Experienced in translating business goals into KPIs, stewarding tagging/tracking and data taxonomy, managing agencies/vendors, and delivering Tableau dashboards and analytics-ready data for downstream modeling and activation.
Selected
Achievements
Owned development of a modular Customer360 data product unifying web, mobile, advisor interactions, and transactions to create an analytics-ready view used across marketing, sales, and product teams.
Led cross-functional delivery of digital measurement & attribution frameworks and Tableau dashboards that became the primary source for campaign performance and business reviews.
Directed tracking/tagging validation and data governance programs in a regulated environment, ensuring data accuracy and enterprise alignment for downstream analytics and orchestrated journeys.
WORK EXPERIENCE
U.S. Bank
San Francisco
06/2022 – Present
VP, Wealth Management Customer & Marketing Analytics
Business partnering & requirements: Partner with marketing, product, sales, and compliance to translate strategic imperatives into KPIs and success metrics for digital and omnichannel programs.
Customer360 owner: Designed and operationalized Customer360 data assets and analytical-ready extracts to support attribution, market-mix modeling, next-best-action, and orchestrated journeys.
Measurement & dashboards: Built end-to-end measurement frameworks and Tableau dashboards for funnel and asset acquisition; drove adoption of in- house dashboards for executive/business reviews.
Journey implementation & QA: Translated journey designs into technical requirements, led UAT and test-data generation to validate orchestration flows and execution.
U.S. Bank
San Francisco
02/2019 – 05/2022
VP, Wealth Management Customer Insight
Measurement evolution: Developed cross-channel attribution and omnichannel measurement frameworks to surface drivers of engagement and inform budget allocation.
CRM integration: Embedded propensity and attrition model scores into Salesforce to enable targeted outreach and improve campaign-to-action conversion.
Analytics & insights: Delivered actionable insights and recommendations to stakeholders via concise dashboards and briefing decks used to optimize campaigns and journeys.
U.S. Bank
San Francisco
06/2014 – 02/2019
VP, Data & Web Analytics Lead, Wealth Management Digital
Digital data operations: Owned Adobe Analytics tagging strategy, A/B testing programs, and KPI standardization to accelerate experimentation and consistent reporting.
Reusable data assets: Built SQL/SAS-based reporting views and ETL patterns to create reliable, reusable inputs for downstream analytics and dashboarding.
Tracking & governance: Led tagging/tracking validation and a standardized data taxonomy across digital vendors and internal systems; partnered with IT to enforce data quality and enterprise standards.
Vendor & agency coordination: Managed external agencies and vendors through data design and implementation decisions, ensuring data availability, alignment, and SLA-driven delivery.
Charles Schwab
San Francisco
02/2000 – 10/2013
Director of Database Marketing (promoted from Sr. Manager)
Database & segmentation: Led segmentation, personalization, and database-driven campaigns using SAS/SQL; collaborated with sales/product to operationalize lead flows and performance monitoring. EDUCATION
1990 – 1991
1986 – 1989
MBA with MIS concentration, University of New Orleans BSc Business Administration - Computer Science, University of New Orleans SKILLS Data & Analytics
CRM/Sales Analytics
Product Analytics
Performance Analytics
Experimental Test Design (A/B testing)
Segmentation & Contact Strategy
Affiliate and Joint Marketing
Compliance
Customer Contact Regulations
Cross-Functional Team Leadership
Team Development & Mentoring
Crisis Management & Problem Solving
Salesforce CRM
Digital/Web Analytics
Adobe Analytics
Database Marketing
Marketing Analytics
Multi-Channel Marketing
Marketing & Strategy
Customer Acquisition strategy
Lead Generation/Prospecting
Customer Data Integration
Marketing Data Optimization
Data Vendor Management
Data product development
SAS, SQL, Tableau, Excel
LANGUAGES English French
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