Senior Demand Gen & Lifecycle Marketing Leader

Taylor Brennan Zimmerman

619-***-**** ******.*.*********@*****.*** linkedin.com/in/taylorz

DEMAND GENERATION, LIFECYCLE & EVENT MARKETING MANAGER Demand generation and lifecycle marketer with 10+ years experience across SaaS and consumer brands. Expert in marketing automation (Marketo, Salesforce Account Engagement), email nurture, field & event marketing, and pipeline acceleration from MQL

SQL. Proven partner to Sales, SDR, and eCommerce teams driving measurable revenue impact. CORE COMPETENCIES: Demand Generation · Lifecycle & Nurture Programs · Marketing Automation · Email Optimization · Field

& Event Marketing · Pipeline & Funnel Metrics · Marketing Operations · Cross-Functional Collaboration · Account & Client Management · Relationship Building ·Operations & Process Management · Revenue Growth & Retention · Performance Optimization

· Contract & Partner Coordination

SKILLS: Demand Generation · Lifecycle Marketing · Email Marketing · Marketing Automation (Marketo, Salesforce Account Engagement / Pardot) · CRM (Salesforce) · Lead Scoring & Routing (LeanData) · Database Segmentation · A/B & Multivariate Testing · Funnel Metrics (MQL, SQL, Pipeline, CPL, CAC, ROAS) · Reporting & Dashboards (Salesforce, Tableau, Google Analytics 4) · Paid Media

(Google Ads, Meta) · SEO/SEM · Webinars (ON24) · Event & Field Marketing · Partner & Sponsor Marketing · Retail Merchandising & Sell-Through · Drift; Outreach · ZoomInfo · Adobe Creative Suite · Asana · JIRA · Cross-Functional Collaboration (Sales, SDR, eCommerce, CS

PROFESSIONAL WORK EXPERIENCE

Bern Helmets Unlimited – San Diego, CA

Field Marketing & Sales Manager Jan 2025 – Present

● Led regional field marketing and partner activations across 50+ retail accounts, driving 8-12% QoQ sell-through growth across bike, snow, and skate product lines

● Executed in-store events, demos, and staff trainings, improving conversion rates by 10-15% and increasing brand adoption at the retail level

● Partnered with central marketing on regional campaigns, co-branded promotions, and social activations, contributing to $350K-500K in incremental territory revenue

● Delivered actionable market and product insights to internal teams, informing merchandising strategy and regional positioning

Adrenaline Lacrosse – San Diego, CA

Event & Demand Generation Marketing Manager May 2023 – Sep 2024

● Launched and managed Salesforce CRM and Account Engagement (Pardot) to support event-driven demand generation and apparel sales

● Built email nurture and campaign workflows, reducing cost per lead by 25-35% and increasing email CTR by 20-30%

● Drove $750K+ in team apparel revenue through integrated event, sponsor, and athlete ambassador campaigns

● Increased sponsor ROI by 20-30% through strategic placements, digital exposure, and athlete partnerships

● Collaborated with eCommerce and Sales teams to align campaigns, improving lead handoff and post-event conversion

● Managed relationships with teams, sponsors, and partners, ensuring contract fulfillment, activation delivery, and ongoing account satisfaction

Autodesk/PlanGrid – San Francisco, CA

Senior Demand Generation Marketing Specialist Sep 2017 – Feb 2023

● Developed and optimized lifecycle nurture programs in Marketo, improving conversion rates by 18-25% across mid-funnel segments

● Accelerated MQL SQL conversion by 30%+ through lead scoring refinement, segmentation, and A/B testing

● Consolidated 5+ acquired databases into Marketo with less than 1% deliverability loss following acquisition integration

● Influenced $2-4M in pipeline through email, webinar, and multi-channel demand programs

● Partnered closely with Sales and Customer Success to support account engagement, expansion, and lifecycle communication

● Established cross-functional alignment on campaign execution, reporting standards, and funnel measurement Eventbrite - San Francisco, CA

Digital Marketing & Demand Generation Specialist Jun 2017 – Sep 2017

● Executed email, paid digital, and content marketing campaigns to drive acquisition, engagement, and funnel performance

● Built and optimized trigger-based email campaigns and refreshed templates in partnership with design to improve conversion rates

● Managed campaign tracking, reporting, and funnel analysis across SEM, paid social, and retargeting channels to optimize ROI Radius Intelligence – San Francisco, CA

Email Marketing and Operations Manager Sep 2016 - Mar 2017

● Managed lifecycle and database email programs supporting B2B demand generation and pipeline development

● Executed segmentation, targeting, and performance optimization across nurture and campaign emails, improving engagement and deliverability

● Partnered with Sales and Marketing to align messaging, lead flow, reporting, and marketing operations processes LivePerson – New York, NY

Marketing Operations Specialist Nov 2015 – Sep 2016

● Supported demand generation and lifecycle marketing through Marketo and Salesforce campaign execution and operations

● Managed campaign QA, deployment, and reporting, ensuring accurate funnel and performance tracking

● Partnered with Sales, SDR, and Marketing teams to improve lead flow, routing, and handoff RealMatch – New York, NY

Manager, Marketing Analytics & Partner Performance Jan 2015 – Nov 2015 Sales Marketing & Client Development Coordinator / Product Manager Jun 2013 – Jan 2015 Marketing & Business Lead Researcher Apr 2013 – Jun 2013

● Led marketing analytics, performance reporting, and CRM insights across partner, sales, and client development programs to support optimization and growth

● Supported sales enablement and go-to-market initiatives, including product positioning, campaign execution, and partner communications

● Conducted market and lead research and maintained CRM data integrity to support outbound demand generation and pipeline visibility

EDUCATION

Fordham University, New York, NY

BA, Communications, Marketing & Media Studies Minor: Visual Arts Certifications & Training

Marketo Foundation Training (2016) · Google For AI Essentials (2025) · Salesforce Marketing Cloud Account Engagement (formerly Pardot) (In Progress) · HubSpot Marketing Automation Certification (In Progress) · California Real Estate License (In Progress) LANGUAGES

English – Professional Level Proficiency Spanish – Conversational Level Proficiency

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