Digital Marketing specialist, growth marketing, digital marketing

Sumedha Nigudkar

+1-403-***-**** ***************@*****.*** LinkedIn Calgary, Canada

CORE COMPETENCIES

Campaign Strategy & Execution Gen-AI Enabled Marketing Execution Performance Measurement & Optimization Multi-Channel Marketing ROI Reports & Dashboards B2B Content Marketing Agile Marketing & Project Management Thought Leadership Content Vendor & Agency Partnership Management

PROFESSIONAL EXPERIENCE

Uniphore, a Business AI company (Bengaluru, India)

Digital Marketing Specialist Feb 2021 –Mar 2025

Managed quarterly inbound marketing budgets of USD $250,000 generating over $2M+ in qualified sales pipeline. Delivered 12% MQL-to-SQL conversion, closed two enterprise deals in a single quarter and achieved 100% pipeline targets.

Supported global marketing campaigns highlighting enterprise technology solutions, customer success stories, and thought leadership across US, EMEA, and APAC markets. Executed integrated, multi-channel marketing programs across paid digital, social media, video, webinars, email nurturing, and ABM platforms.

Leveraged Gen-AI tools (content ideation, creative optimization, video personalization) to enhance campaign performance. Monitored campaign performance, compiled ROI reports, and dashboards, and delivered actionable insights to improve conversion rates and inbound pipeline.

Collaborated with designers, web teams, sales, and RevOps to ensure seamless execution across digital campaigns. Collaborated with regional and country-based marketing teams to localize and activate global campaigns for priority markets.

Contributed to thought leadership assets including webinars, reports, landing pages, social media content, digital ads, and executive presentations.

Zensciences Business Solutions, Marketing Agency (Bengaluru, India)

Digital Content Specialist Nov 2017–Jan 2021

Executed B2B content marketing strategies aligned with brand, audience, and campaign goals. Conducted market research, sentiment analysis, and social listening to reflect Topical content and Giveaways to improve engagement.

Created and optimized digital assets including blogs, social media posts, SEO content, and campaign messaging. Conducted SEO Audits, ORM, created link-building strategies, competitor analysis, trends, and insights weekly/monthly reports.

Client list includes but not limited to Walmart Labs, Herbalife, L&T Technologies, SLK Group, Piramal Group, Zestmoney, Senseforth and Hydros.

Houseey Swap Tech, real estate company (Bengaluru, India)

SEO Consultant Mar 2017– Oct 2017

Led SEO strategy and execution for real-estate clients across Tier-1 markets. Improved organic visibility, traffic and conversions through data-driven optimization and link-building.

Conducted SEO Audits, keyword research (general, geographical, and psychographic), competitor analysis, and website optimization.

Medrockers Tech, tech company (Bengaluru, India)

Digital Marketing Executive Jan 2016 –Jan 2017

Supported multi-channel digital marketing campaigns including email marketing, paid social media, SEO, and customer acquisition. Assisted in campaign reporting, database marketing, and performance tracking.

SKILLS

Tools: Salesforce, 6sense, Demandbase, Google Analytics, Google Ads, Pardot, Stackadapt, LinkedIn Campaign Manager, Meta Ads, Hootsuite, SEMRush, Sprout Social, Asana, Pathfactory, Rephrase.io, Wistia, Hootsuite, Ahrefs, GenAI marketing tools – ChatGPT, Midjourney, Canva, Gemini, Sora

Other: Work sponsorship not required (Open Work Permit received, PR application in progress)

EDUCATION

Technocrats Institute, Bhopal May 2014

B.E., Information Technology

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