Freelance Digital Marketing & Social Media Strategist

ALEXANDRA CUSSON - FREELANCE DIGITAL MARKETER

617-***-**** ******@*******.*** Braintree, MA

SUMMARY

Dynamic and results-driven Social Media Manager with extensive experience managing multiple clients across diverse industries. Skilled in developing tailored content strategies, executing high-performing campaigns, and delivering measurable growth through data-driven insights. Adept at end-to-end content production—including photography, videography, editing, and scheduling—while maintaining brand consistency and audience engagement. Proven ability to adapt to varying client needs and package structures, consistently delivering creative, impactful digital experiences PROFESIONAL EXPERINECE

AMC MEDIA COLLECITVE CLIENTS

TruDesign Build January 2025 - Current

• Developed and executed tailored content strategies across Instagram, Facebook, and TikTok to increase brand visibility and engagement

• Anaylyze and present monthly anayltics and content to asses ROI and effectiveness

• Managed end-to-end campaign planning, including creative direction, copywriting

• Increased engament, interactions and views by 400% MJS Electrical Services – Hooksett, NH August 2024 – September 2024

• Designed Logo and Branding

• Promoted channel and content through social media accounts

• Created Unique animated introduction

• Edited raw content to finalized videos to be published within a 24 hour turnaround period PAST REALTED EXPERIENCE

University of New Hampshire – Durham, NH

Communications & Marketing Intern, Extension June 2024 – August 2024

• Wrote informative 250+ word blog posts pertaining to relevant seasonal information

• Interviewed candidates for blog and informational content

• Created well performing social media content reacting to relevant analytics

• Photographed on site content for cross promotional material Communications & Marketing Assistant, CHHS January 2022 – August 20

• Creating and posted fun and engaging social media content highlighting staff and students

• Managed social media content calendar to maximize internal and external marketing

• Analyzing social media engagement while performing competitor research

• Assisting Health and Human Services academic departments with various marketing projects SKILLS AND SOFTWARE

CANVA ADOBE SUITE CAPCUT META BUSSINESS

SPROUT SOCIAL HOOTSUITE RELLA

EDUCATION

University of New Hampshire August 2021 – December 2024 Bachelors - Communication – Media Practices

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