Adobe Analytics Implementation Consultant: 14+ yrs IT Experience
Resume:
Swati Sharma
Adobe Analytics
Implementation Consultant
Pennington, NJ
*****.*********@*****.***
linkedin.com/in/swati-sharma-a5164a28
About Me
• Over 14+ years of total IT experience (9+ yrs. in Adobe Marketing Cloud and 5 yrs. in Oracle Apps
(SQL, PL/SQL, workflow, reports))
• Worked on Adobe Marketing Cloud tools: Adobe Analytics and Adobe Target.
• Experienced in documenting enterprise documents such as BRDs, SDRs and TSDs.
• Had admin access of ReportSuite to enable and label eVar/props/events.
• Familiarity with (Customer Journey Analytics) CJA’s core concepts and capabilities.
• Expertise in tag management tools: Tealium, Adobe Launch and DTM.
• Hands on Video analytics implementation and foundational exposure to Adobe Hearbeat
• Configured marketing channels, processing rules and classification rules.
• Proficient in writing SQL queries, custom codes, and designing data layers required for analytics implementation.
• Expert in implementing Adobe launch web properties, variables (eVars, Props, Events) and Rules.
• Experienced in creating and analyzing different tests in Adobe Target (A/B test, Automated Personalization, Experience targeting, Multivariate test)
• Experienced in Debugging tools like Adobe Experience cloud debugger, Omnibug, Observepoint, and Charles.
• Expertise in JavaScript, HTML, CSS & jQuery.
• Supported business teams, product teams and content teams with ad-hoc reporting and in-depth website analysis.
• Built holistic view visualizations using Tableau.
• Organized and dependable candidate successful at managing multiple priorities.
● Willingness to take on added responsibilities to meet team goals. Considered hardworking, punctual and values driven.
• Involved in strategies discussions and provided recommendations to the leadership team, based on data insights to help them make informed decisions. Skills
• Adobe Marketing Tools: Adobe Analytics, Adobe Target.
• Tag Management Tools: Tealium, Adobe Launch, DTM.
• Debugging Tools: Adobe Experience Cloud Debugger, Omnibug, Observepoint, Charles.
• Web Technology: SQL, HTML, JavaScript, jQuery, CSS, XML.
• Methodology: Agile, Waterfall.
• MS Office: Word, PowerPoint, Excel.
2
• Online Collaboration tools: Zoom, Microsoft Teams, Google Meet
• Operating System: Windows, Linux, iOS, Android
Experience
Lead Adobe Analytics Implementation Consultant/US
BANK, NJ(USA)-
SEP 2022 – PRESENT
• Responsible for implementing Adobe Analytics solutions across Web and Mobile properties.
• Part of calls with stakeholder and walk-throughs to understand the business functionality, gather requirements and define measurement plans and KPIs.
• Responsible to create techSpec, raise request for new variables and enable it, do end to end validation including dev, QA and prod.
• Worked on Tealium by implementing extensions, tags, rules and push code to dev.
• Worked on implementation of third-party pixels such as Facebook, Google Ads, Pinterest, flood lights, Bing, Google Flood Light and Tradedesk.
• Designed data layer and context data variables and created classifications and processing rules to simplify the data collection and manage the content that will be used for reporting.
• Accountable for creating a data visualization dashboard to validate production data and present key metrics to stakeholders.
• Performed in-depth traffic analysis by taking into considerations several metrics such as Bounce Rate, Visits, Unique visitors, Time on Site, etc.
Adobe Analytics Architect/AIG, NJ(USA)-
Mar 2022 – SEP 2022
• Worked on Adobe Launch by implementing tags, plug-ins, cookies, link tracking, data elements, creating rules, mapping data elements to variables, writing custom scripts and conditions.
• Conducted stakeholder interviews and walk-throughs to understand the business functionality, gather requirements and define measurement plans and KPIs.
• Responsible to create techSpec, create new variables and do end to end validation including dev, QA and prod.
• Used common analytics plugins to track additional info.
• Designed data layer and context data variables and created classifications and processing rules to simplify the data collection and manage the content that will be used for reporting.
• Implemented Video analytics, gathered requirements, streaming metrics and playback tracking
• Performed validation for video milestone tracking, QoE metrics, ad start/end, playback events and data accuracy
• Supported implementation of Adobe Heartbeat by contributing to tagging, validation and QA
• Performed in-depth traffic analysis by taking into considerations several metrics such as Bounce Rate, Visits, Unique visitors, Time on Site, etc.
• Created requirements-based documents on the business needs: SDRs, FRDs and TSDs.
• Initiated and established seamless integration between Adobe and Mixpanel, enabling robust analytics and reporting capabilities.
3
Adobe Analytics Consultant/USAA, NJ(USA)-
NOV 2019 – Mar 2022
• Implemented Analytics for single page applications in Tealium.
• Created different data-layer elements and developed custom-code in JavaScript.
• Designed data layer and context data variables and created classifications and processing rules to simplify the data collection and manage the content that will be used for reporting.
• Defined context data and wrote processing rules to capture the visitor activity on all the screens for mobile application.
• Influenced key cross-functional business partners by delivering analyses, developing dashboards, and suggesting recommendations that support the company's strategic direction, optimal value creation.
• Performed in-depth traffic analysis by taking into considerations several metrics such as Bounce Rate, Visits, Unique visitors, Time on Site, etc.
• Created requirements-based documents on the business needs: SDRs, FRDs and TSDs.
• Used Adobe Analytics to measure, track and optimize user interaction through segmentation, event tracking, conversion funnels and path browsing.
• Created various marketing channels and custom channels based on the requirement. Digital Analytics Consultant / Lululemon, NJ(USA)- JUL 2017 – AUG 2019
• Worked with business stakeholders to define KPIs based on their requirements, mapping them with analytics events and performed analytics implementation.
• Worked on Merchandising eVars both product and conversion syntax according to the requirement to allocate accurate credit.
• Interpreted and translated client’s business requirements into measurement plans and followed Software Design References, Business Requirement Documents and Technical Specifications Documents.
• Defined data layers and worked with development team to ensure data layer is implemented correctly on all the pages according to the requirement.
• Implemented tags by using tags, rules, data elements, custom codes etc.
• Created data elements to capture the variables using JavaScript, query parameter, custom code, cookies, and other data element types.
• Performed A/B testing, Multivariate testing and Experience targeting using Adobe Target to increase conversion rates, optimize user experience and provide them with more personalized experience.
• Generated Traffic Reports (Site, Visitor, Segmentation), Path Reports (Page reports, Entries and Exits) and Conversion reports (Purchases, Custom events, Campaigns reports).
• Built the libraries in the development environment and then pushed it to the staging and production environments.
• Built and managed a marketing dashboard that portrayed key performance indicators for campaigns and different marketing channels.
• Defined metrics for marketing campaigns and measured them according to vendor performances and business impact.
• Worked with merchandising eVars to allocate revenue at the product level and made sure that each product gets its correct revenue assignment.
• Coordinated with Product, Engineering and other teams to architect solutions which ensure right proposition for business problem, aiding in proof of concept, A/B testing and tracking implementation.
4
Adobe Analytics Consultant / Wipro, Danbury (USA)
JUL 2015 – JUN 2017
• Implemented Adobe Analytics with custom variables (eVars, Props, Events) to track online engagement.
• Defined data layers for the developers, implemented tags in DTM and created rules to capture the page properties.
• Performed debugging using the network’s tab to verify whether the tags are implemented properly and the data that is captured is accurate.
• Performed in-depth analysis and provided recommendations to stakeholders to improve the overall user experience on website.
• Analyzed the duration the visitors remained on the webpage, the most popular webpage visited by the visitors and most popular activity on the site for the visitors.
• Defined traffic and conversion metrics to measure the impact of marketing campaigns by analyzing their performance and impact on the business.
• Identified traffic trends, pathing and opportunities for improving site conversion rates.
• Created dashboards and custom reports based on the data gathered and monitored KPIs as needed. Analyst Programmer / Wipro, Bangalore (India)
May 2010 – JUN 2015
• Worked for Wipro Innovation Projects (COE).
• Development and Modification of Forms according to Business needs.
• Development and Modification of different Custom reports with the help of different Reporting tools like Report Builder 10g, BI publisher.
• Involved in UAT for the developed objects.
• Involved in Problem rectifications, fixing bugs during system testing and providing support to users.
• Did Innovation project in OAF as IFRS, AP Treasury etc.
• Gave hands to colleagues to resolve reports and apps issues for different clients.
• Involved in gathering the business requirement and completed the proof of concept in translating functional requirements into technical requirements, designed, developed, and making technical designs and Unit test scripts for various project.
• Being part of COE, have worked on various critical project issues and prepared presales demos.
• Developed XML Publisher Reports /Oracle Reports for the client Career Midea, Gurgaon. (Have supported for CMI to develop near 40 reports within short duration).
• Worked extensively on reusable components.
• Involved in presales activities, worked on Reports in multiple regional languages, Work Order Creation, Interface and Web ADI for Heavy Water Board demo.
• Have worked on oracle workflow and provided solution by modifying the Standard PO Approval
• Done documentation MD70 & MD120 for reports based on MD50.
• Understanding the requirement from client and have developed new Custom Forms for RailTel Project which was used for implementation of new functionality related to banks.
• Personalization of Forms according to Business needs for Cholamandalam Investment and Finance Company Ltd., DEPA United Group PJSC, Saudi.
• Involved in Problem rectifications, fixing bugs during system testing and providing support to users for Cholamandalam Investment and Finance Company Ltd., DEPA United Group PJSC, Saudi. 5
Developer / Icarus Data System, Delhi (India)
DEC 2008 – FEB 2010
• Modified some packages.
• Modified and Written Shell Scripts.
• Personalization of Forms according to Business needs.
• Involved in preparing Technical Documents i.e., MD70.
• Involved in UAT for the developed objects.
• Involved in Problem rectifications, fixing bugs during system testing and providing support to users.
• Resolving Support Issues.
Trainee / Nucleus Software Export Ltd., Noida (India) MAY 2008 – NOV 2008
• Got Training in Cognos Reporting tool.
• Hands on Oracle Form Builder and Report Builder.
• Created lot of functions using SQL and PL/SQL.
• Trained in MS Office tool.
• Attended lot of sessions of Oracle.
• Got certification in SQL.
.Net Developer / Info soft - IT, Noida (India)
JAN 2008 – MAY 2008
• Worked on Combine online Banking System using .Net and SQL Server.
• Performed end to end work, including requirement gathering from business owner.
• Travelled few banks to understand the loan process and to gather the information like interest rate, period of loan etc.
• Performed comprehensive documentation.
• Generated solution, which enabled users to enter loan period, amount to receive output having various options and offers with bank names, EMI and offers. Education
• MCA (Master’s in Computer Application),2008
MIET, U.P. - India
• B. Com (Batchelor’s in Commerce),2005
DN College, U.P. - India
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