Salesforce Developer AI-Driven Data & Integrations

Meghana Kasturi

Sr. Salesforce Developer

Mobile: +1-775-***-****

Mail: ****************@*****.***

LinkedIn: https://www.linkedin.com/in/meghana-kasturi-092860217/ PROFESSIONAL SUMMARY

• Results-driven professional with 11 years of experience in Salesforce development and administration, combined with a strong background in Java development.

• Experienced Salesforce Developer with hands-on expertise integrating AI/LLM-based solutions including Einstein GPT, OpenAI APIs, and custom conversational agents within Salesforce.

• Designed and deployed autonomous and conversational AI agents, Einstein Bots, and AI-driven workflow orchestration to optimize user engagement.

• Implemented Agent Console customizations with pinned utility bars, Omni-Supervisor monitoring, and context-aware macros to streamline case handling.

• Engineered asynchronous processing solutions with Batch Apex, Queueable Apex, and scheduled jobs for Large-scale data operations.

• Implemented Data Cloud pipelines for multi-source identity resolution and AI-driven segmentation.

• Built REST/SOAP integrations between Salesforce and third-party telephony middleware for call logging, transcript storage, and performance analytics.

• Proficient in Salesforce Order Management (OMS) and Configure, Price, Quote (CPQ), configuring end-to- end order lifecycle workflows including order capture, fulfilment, inventory management, pricing, and quoting processes. Integrated OMS and CPQ with ERP and eCommerce platforms for seamless order orchestration and data synchronization.

• Integrated Salesforce with external CRMs, ERPs, and cloud platforms using secure REST/SOAP APIs, Named Credentials, Platform Events, and middleware tools.

• Designed personalized, multi-channel marketing campaigns leveraging AMPscript, SSJS, dynamic content blocks, and Marketing Cloud automation.

• Built SQL-optimized data extensions, segmentation frameworks, and ETL processes to enhance audience targeting and reporting accuracy.

• Implemented CI/CD pipelines and DevOps workflows using Salesforce DX, Git, Jenkins, and automated testing to streamline deployments.

• Applied advanced performance optimization techniques, including governor limit handling, bulk-safetriggers, and efficient query design.

• Designed Salesforce–GCP integration framework enabling seamless data flow between Marketing Cloud, Google Ads, and GCP BigQuery for unified analytics.

• Automated incremental data sync jobs using Dataflow pipelines and Pub/Sub events to maintain near real- time campaign metrics.

• Developed interactive dashboards, reports, and analytics pipelines to provide actionable insights and support decision-making.

• Led technical mentorship programs, code reviews, and agile ceremonies, improving team productivity and code quality.

• Architected enterprise-grade Salesforce solutions across multiple clouds (Sales, Service, Experience, Marketing) for high scalability and maintainability.

• Developed custom Lightning Web Components (LWC) frameworks and reusable modules to accelerate feature delivery and improve UI/UX consistency.

• Designed dynamic page layouts, responsive interfaces, and mobile-optimized solutions to enhance user adoption and satisfaction.

• Delivered custom integration frameworks and metadata-driven solutions for rapid configuration across multiple Salesforce orgs.

TECHNICAL SKILLS:

CERTIFICATIONS:

● Certified Salesforce Platform Developer I

● Certified Salesforce Platform Developer II

● Certified Agentforce Specialist

● Certified Salesforce Administrator

● Salesforce Einstein Analytics & Discovery Consultant – In Progress

● https://www.salesforce.com/trailblazer/meghanakasturi9q9z4r5b2lqz PROESSIONAL EXPERIENCE:

Core Salesforce Salesforce CRM, Health Cloud, Salesforce CRM Analytics (Einstein Analytics / Tableau CRM) Service Cloud, Experience Cloud, Sales Cloud, Field Service Lightning (FSL), Order Management System (OMS), CPQ (Conga CPQ, Salesforce CPQ), Agentforce, Data Cloud, salesforce Industries (Vlocity), OmniStudio (FlexCards, OmniScripts, Integration Procedures, DataRaptors), Apex (Triggers, Classes, Batch Apex, Queueable Apex, Schedulable Apex), SOQL, SOSL, Visualforce (Pages, Controllers, Components), Workflow Rules, Approvals, Reports & Dashboards, Conga CLM, Conga Composer, Conga Contracts, Conga Orchestrate, ERP Systems (Support & Enhancement), Product Modeling, Pricing Configuration, Quote Management, Quote-to-Cash Process, Revenue Operations.

Lightning

Development

Lightning Web Components (LWC), Aura Framework, Salesforce Lightning Design System (SLDS), JavaScript Controllers, Server-side Controllers, Dynamic Forms, Responsive UI Design

Salesforce

Tools, AI &

Automtion

Data Loader, Workbench, Dev Console, Change Sets, Force.com Migration Tool, Scratch Orgs, Salesforce DX, Sandboxes, Next Best Action (Strategy Builder), Action Framework, Agentforce summaries/actionsAgentforce, Einstein AI, Einstein Bots, Generative & Agentic AI Solutions, Flow Orchestrator, Process Builder, Workflow

Rules, Approval Processes, Trigger Frameworks, Declarative Automation Integration

& APIs

REST API, SOAP API, FHIR APIs, HL7, Named Credentials, External Services, Platform Events, AWS Integrations (S3, Lambda, Redshift, Connect, Service Cloud Voice), Middleware Integrations (MuleSoft, Informatica), Databricks, Webhooks,

OAuth 2.0, Event-Driven Architecture

Marketing Cloud Email Studio, Journey Builder, Automation Studio, AMPscript, Server-Side JavaScript (SSJS), Data Extensions, Audience Segments Web & Scripting JavaScript, HTML, CSS, JSON, XML

Programming

Languages

Apex, Java

Databases

& Office Tools

Force.com DB, Oracle, MySQL, Microsoft Excel

Project &

Dev

Methodologies

Copado,Agile, Scrum, Jira, Git, SDLC, CI/CD

Client: Paypal, TX Jul 2023 -Present

Role: Sr. Salesforce Marketing Cloud DeveloperResponsibilities:

• Designed and developed multi-channel marketing campaigns using Journey Builder, Email Studio, and Automation Studio

• Developed Next Best Action strategies using Strategy Builder to guide agents with dynamic recommendations.

• Integrated AWS Connect + Service Cloud Voice for call routing, transcription, and real-time signal processing.

• Designed and implemented Agentforce-driven contact center workflows integrating Service Cloud, Omni- Channel, and CTI to manage high-volume customer interactions efficiently.

• Integrated Salesforce Agentforce with AWS Connect and Service Cloud Voice, enabling intelligent call routing, screen pops, and automatic case creation during inbound/outbound interactions.

• Integrated Einstein GPT and OpenAI-based AI agents with Salesforce Marketing Cloud to deliver real-time personalization, intelligent recommendations, and conversational insights.

• Implemented data governance, AI governance, and compliance frameworks ensuring secure data usage across GDPR, CCPA, PCI DSS, and internal risk standards.

• Implemented Salesforce Industries (Vlocity) capabilities for customer engagement workflows and quote management using OmniStudio.

• Built data pipelines and ETL processes to synchronize Marketing Cloud with PayPal’s Data Lake and external analytics platforms for cross-channel visibility.

• Monitor platform health and performance using Dynatrace and Splunk, identifying bottlenecks and coordinating RCA efforts.

• Architected and implemented Salesforce CRM Analytics (Tableau CRM / Einstein Analytics) dashboards for Marketing, Sales, and Service teams to measure conversion rates, campaign ROI, customer retention, and revenue trends.

• Architected and implemented enterprise-scale Salesforce Marketing Cloud, CPQ, and Order Management System (OMS) solutions integrated with PayPal’s global CRM and ERP systems for unified customer, quoting, and order lifecycle management.

• Developed custom SSJS and AMPscript frameworks to enable reusable logic, reduce redundancy, and accelerate campaign deployment cycles.

• Optimized email deliverability and engagement rates using advanced IP warming, domain authentication (SPF, DKIM, DMARC), and send-time optimization.

• Integrated Marketing Cloud with Adobe Experience Platform, Google Ads, and Datorama, enabling end-to-end performance tracking and ROI measurement.

• Designed multi-touch attribution models and dynamic audience segmentation using SQL, Contact Builder, and behavioral data patterns.

• Automated journey orchestration, data sync, and campaign governance through Automation Studio and CI/CD deployment pipelines.

• Implemented global data privacy frameworks and encryption standards ensuring compliance with GDPR, HIPAA, PCI DSS, and CCPA across markets.

• Collaborated with MarTech architects, security engineers, and product managers to align marketing automation with PayPal’s compliance and risk strategy.

• Created custom API microservices to extend Marketing Cloud capabilities, including dynamic content etrieval and event-triggered personalization.

• Built and exposed secure APIs via MuleSoft for Salesforce–GCP communication, leveraging OAuth and Named Credentials for authentication.

• Architected scalable data models and dashboards integrating Salesforce CRM with Datorama and BigQuery for enterprise-wide campaign tracking.

• Implemented GCP job orchestration for nightly refreshes, optimizing API usage and meeting rate limits.

• Collaborated with marketing strategists, designers, and developers to deliver personalized Omni channel member experiences.

• Led Marketing Cloud release management, deployment automation, and version control through Git and CI/CD pipelines.

• Performed A/B testing, tracking, and analytics using Google Analytics 360 and Salesforce Datorama to drive data-backed marketing insights.

• Developed and deployed triggered sends, event notifications, and real-time updates for healthcare campaigns using APIs and Journey Builder integrations.

• Provided training, mentoring, and best practice guidance to marketing teams and junior developers on campaign Project overview

Leading the design and implementation of scalable Salesforce Service Cloud and CPQ solutions to streamline subscription management, quoting, and customer engagement. Responsible for building custom LWCs, Apex automation, and ERP integrations via MuleSoft to support PayPal’s global CRM architecture and Marketing Cloud capabilities.

• Architected and implemented enterprise-scale Marketing Cloud solutions integrated with PayPal’s global CRM and financial systems for unified customer engagement.

• Designed event-driven marketing architectures leveraging Platform Events, Webhooks, and API-triggered Journeys for real-time transactional communications.

• Implemented Einstein Engagement Scoring and AI-powered recommendations to personalize campaigns and optimize send time across millions of use.

• Built custom reporting dashboards and analytics pipelines for tracking multi-channel campaign KPIs in real- time.

• Utilized Contact Builder, Data Designer, and Attribute Groups to maintain subscriber data relationships Environment: Salesforce Marketing Cloud, Sales & Service Cloud, Agentforce, CTI Integration, Salesforce CRM Analytics (Tableau CRM / Einstein Analytics), Tableau, Power BI, AMPscript, SSJS, SQL, GCP

(BigQuery, Dataflow, Pub/Sub, Compute Engine), REST/SOAP APIs, MuleSoft, Git, Einstein GPT, OpenAI, Jenkins, CI/CD, VS Code, JavaScript, Lightning Web Components, Aura Components, AWS, Azure DevOps, Datorama, Jira, Agile/Scrum.

Client: State of California (SCO) Jul 2021 – Jun 2023 Role: Sr. Salesforce Developer

Responsibilities:

• Designed, developed, tested, and deployed customized Child Welfare solutions within Salesforce to support government case management operations.

• Conducted full system testing, debugging, and deployment, ensuring compliance with State of California child welfare processes.

• Utilized Copado Robotics Testing for automated regression testing, deployment validation, and release governance.

• Proactively monitored and supported all production applications/information systems for performance, stability, and optimization.

• Facilitated and participated in technical committees and governance meetings ensuring alignment with modernization roadmap.

• Created and maintained technical documentation, system diagrams, JAD artifacts, and user training materials.

• Maintained end-to-end developer documentation including code comments, process flows, deployment steps, and environment configuration.

• Conducted Joint Application Development (JAD) sessions with business, engineering, and policy teams to gather and document clear business & technical requirements.

• Performed impact analysis for new enhancements across existing child welfare applications.

• Created custom Lightning components for data visualization and reporting connected to GCP-hosted datasets.

• Designed and implemented complex automation frameworks using Flow Orchestrator, Apex triggers, and scheduled flows to streamline public sector processes.

• Developed multi-level approval processes and dynamic record assignment rules to improve citizen service efficiency.

• Integrated Salesforce with legacy state systems via secure REST/SOAP APIs, ensuring seamless interoperability and real-time data flow.

• Established enterprise-grade data governance, including validation rules, triggers, and automated data quality monitoring.

• Optimized reporting and analytics pipelines using Lightning dashboards, Tableau CRM, and analytic snapshots Project overview

Developed and deployed Service Cloud and Experience Cloud portals to enhance citizen engagement and service delivery for multiple state departments. Focused on Apex-driven automation, custom Lightning to provide actionable insights for state departments.

• Streamlined CI/CD deployment with Salesforce DX, unlocked packages, and automated testing to accelerate release cycles.

• Applied Governor limit optimization and bulk processing techniques to maintain performance during large- scale citizen case handling.

• Mentored junior developers on Lightning best practices, Apex design patterns, and declarative automation to improve team efficiency.

• Conducted security audits and compliance checks to ensure adherence to government regulations and data privacy standards.

• Developed multi-org management strategies for sandbox refreshes, change set migrations, and environment consistency.

• Led Lightning adoption programs, including workshops and tailored training sessions to improve user proficiency across agencies.

• Designed dynamic, context-sensitive page layouts and reusable components to enhance usability for multiple state agencies.

• Architected and developed custom Salesforce applications using Apex, Visualforce, and Lightning Web Components (LWC) to support high-volume government workflows.

• Built scalable LWC frameworks enabling rapid feature deployment with reusable components and minimal code duplication.

• Created scalable, metadata-driven solutions to allow rapid configuration changes without redeployment

• Conducted code reviews, troubleshooting, and performance optimization to maintain code quality

• Collaborated with business stakeholders to gather requirements and deliver scalable Salesforce solutions Environment: Salesforce Lightning (LWC, Aura), Apex Tableau CRM, Einstein Analytics, Copado Robotics Testing, Visualforce, Einstein Bots, OpenAI Integration, LLM APIs, Flow Orchestrator, Process Builder, REST/SOAP APIs, Platform Events, Change Data Capture (CDC), Tableau CRM, Salesforce DX, Git, CI/CD, VS Code, Sandbox/Production, Agile/Scrum, Jira, Confluence, Data Loader. Client: Legato Health, Indiana Jun 2019 - Jun 2021 Role: Sr. Salesforce Developer/Lightning Developer Responsibilities:

• Designed and implemented Salesforce Health Cloud solutions to centralize patient data, manage provider relationships, and enhance care coordination workflows.

• Created ETL jobs and dataflows for ingesting EHR and FHIR data into Salesforce for unified care insights.

• Customized Care Plans, Care Teams, and Health Timelines to improve tracking of patient progress and treatment adherence.

• Designed and implemented Salesforce Health Cloud and CPQ-integrated workflows for healthcare supply chain coordination, service pricing, and claims management.

• Developed custom Lightning Web Components (LWC) for patient intake forms, provider dashboards, and medical record summaries, enhancing the user experience for clinical and operational teams.

• Integrated Salesforce Health Cloud with EHR systems (FHIR/HL7 APIs) for real-time patient data synchronization and interoperability across healthcare systems.

• Automated complex healthcare workflows using Flow Orchestrator, Process Builder, and Apex Triggers, reducing manual effort in claims processing and case management.

• Built Apex REST and SOAP services for data exchange between Health Cloud, payer systems, and insurance providers.

• Ensured compliance with HIPAA and PHI data protection standards, leveraging Salesforce Shield encryption, audit trails, and role-based access controls.

• Configured Health Cloud data model including objects for Patient, Provider, Clinical Data, and Claims for seamless care team collaboration.

• Designed patient engagement journeys integrated with Marketing Cloud to send personalized health reminders, updates, and feedback forms.

• Developed interactive dashboards and analytics using Tableau CRM for population health metrics, care Project Overview

Implemented Salesforce Health Cloud integrated with CPQ and Service Cloud to automate pricing, quoting, and claims management in a healthcare environment. Designed Apex and LWC-based workflows outcomes, and provider performance reports.

• Leveraged Einstein AI to predict patient readmission risks and automate referral prioritization for care coordinators.

• Implemented DevOps best practices with Salesforce DX, Git, Jenkins, and CI/CD pipelines for efficient, compliant deployments.

• Collaborated cross-functionally with clinicians, data architects, and compliance teams to ensure system accuracy, scalability, and security.

Environment: Salesforce Health Cloud, Service Cloud, Lightning (LWC, Aura), Apex, Visualforce, SOQL/ SOSL, REST/SOAP APIs, FHIR, HL7, MuleSoft, Tableau CRM, Git, Jenkins, SFDX, CI/CD, Agile/Scrum, Einstein AI, HIPAA Compliance, Platform Events, Change Data Capture. Client: Capillary Technologies, Ind Jun 2016 – Jan 2019 Role: Sr. Salesforce Administrator

Responsibilities:

• Developed and customized Salesforce applications using Apex, Visualforce, and Lightning Web Components

(LWC) to meet business requirements

• Integrated Salesforce APIs with external microservices through secure OAuth 2.0 authentication, enabling seamless cross-system communication.

• Implemented Salesforce DevOps Center and Git branching strategies, ensuring version control and zero-conflict releases.

• Customized and configured Salesforce CPQ and OMS modules to support order capture, pricing, quoting, and fulfilment workflows across multiple product lines.

• Enhanced CRM intelligence by embedding AI-driven lead scoring and predictive analytics through Einstein Discovery.

• Built custom Apex REST endpoints and asynchronous batch classes to process millions of transaction records efficiently.

• Configured Salesforce Shield encryption, event monitoring, and audit trails for enterprise-level compliance and data protection.

• Deployed Service Cloud automations including Omni-Channel routing, macros, and quick actions to improve agent productivity.

• Created interactive, data-rich dashboards using Lightning App Builder and Tableau CRM, enabling real-time decision-making.

• Utilized Change Data Capture (CDC) and Platform Events to synchronize data between Salesforce and external applications.

• Developed custom metadata-driven frameworks for flexible configuration management across multiple orgs.

• Designed multi-cloud integrations connecting Salesforce with AWS S3, Azure Logic Apps, and marketing platforms.

• Optimized Apex trigger frameworks using handler patterns and bulk-safe logic, reducing execution time by 30%.

• Provided ongoing Salesforce support, troubleshooting, and end-user training to enhance platform adoption Environment: Salesforce Health Cloud, Service Cloud, Lightning Web Components (LWC), Apex, Visualforce, SOQL/SOSL, Flow Builder, Process Builder, REST/SOAP APIs, Git, Jenkins, SFDX, AWS, Azure, Tableau CRM, CI/CD, Agile/Scrum.

Client: High Technologies, Hyd, In May 2014 – May 2016 Role: Java Developer

Project Overview

Delivered enterprise-grade Salesforce CPQ and Sales Cloud implementations, automating product configuration, pricing, and order workflows. Integrated Salesforce with ERP and e-commerce platforms Project Overview

Developed integration microservices and REST APIs supporting Salesforce–ERP communication layers for large-scale enterprise systems. Focused on secure, scalable backend architecture to support CRM and Responsibilities:

• Enhanced system reliability through observability stacks (Prometheus, Grafana, ELK) for proactive performance monitoring.

• Built microservices architectures with Spring Cloud, enabling modular and maintainable applications.

• Built and optimized microservices architecture for scalable and modular backend systems supporting financial automation products.

• Implemented efficient multithreading and concurrency control to enhance transaction processing speed and application responsiveness.

• Developed complex business logic using Java 8+ features like Streams, Lambda Expressions, and Optional for cleaner and faster code.

• Integrated APIs and third-party services for payment gateways, invoice management, and data synchronization using REST and SOAP protocols.

• Optimized SQL and Hibernate queries for performance improvements, reducing query execution time and database load.

• Designed reusable service layers and DAO components following SOLID principles and MVC architecture.

• Worked on asynchronous event-driven communication using Kafka and RabbitMQ for real-time data streaming.

• Developed secure authentication and authorization mechanisms using Spring Security and OAuth 2.0.

• Automated CI/CD pipelines using Jenkins, Docker, and Git to streamline deployment processes.

• Implemented logging, exception handling, and performance monitoring with Log4j, ELK Stack, and New Relic.

• Collaborated with cross-functional Agile teams using Jira for sprint planning, code reviews, and continuous improvement.

• Contributed to API documentation and versioning using Swagger and OpenAPI standards.

• Improved system scalability by applying caching mechanisms such as Redis and EHCache for frequently accessed data.

• Worked closely with product teams to deliver cloud-native Java applications hosted on AWS and Azure platforms.

• Refactored legacy Java modules into modern, efficient, and maintainable codebases with minimal downtime.

• Developed logging, monitoring, and exception handling frameworks for robust and production-ready applications.

Environment: Java, J2EE, Spring Boot, Spring MVC, Hibernate, Microservices, REST/SOAP Web Services, Maven, Jenkins, Git, Docker, MySQL, PostgreSQL, MongoDB, AWS, Eclipse, IntelliJ IDEA, JIRA, Agile/ Scrum, Linux/Windows

Contact this candidate