GTM

Evan Cross

316-***-**** • *************@*****.*** • www.linkedin.com/in/crossevan • Kansas City Metro • Open to Relocation Professional Summary

Growth & Marketing Strategist with a background in sales enablement and revenue operations who prioritizes communication. Proven track record of designing high-impact GTM strategies that scaled annual revenue from <$1M to

$2.5M+. Expert in optimizing email deliverability, audience segmentation, and content strategy to drive engagement. Skilled in bridging the gap between marketing initiatives and sales execution to maximize pipeline creation and ROI. Professional Experience

DLTS Leawood, KS Nov 2023 – Present

Growth & GTM Strategy Aug 2024 - Present

Rebuilt outbound sales motion, redesigning scripts and sequences to boost engagement, using google analytics,

Lifted email deliverability 48.6% to 96.1%; open rates 22.8% to 66.2% increasing sales funnel.

Segmented ICPs by role/industry, improving personalization and response quality.

Created high-performing campaigns that scaled revenue to $2.5M+ from just under $1M. North America Sales Nov 2023 – Aug 2024

Scaled the DLTS team from just under $1M to $1.75M

122% of Annual Quota, $610,000/ $500,000. Average deal size ~$35,000.

Utilized HubSpot & Internal CRM tools to track leads, manage customer interactions, and support ongoing sales growth and retention with current clients.

Delivered customer service by identifying client needs and recommending tailored CDL training solutions to enable correct training, while trimming wasted spend and ensuring repeat business.

Maintained expert-level knowledge of state-by-state DOT bylaws, FMCSA requirements and CDL Class requirements to provide informed recommendations and close sales.

Responsive.io Remote Oct 2022 – Nov 2023

Team Lead, Enterprise Business Development June 2023 – Nov 2023

Designed and executed marketing campaigns generating 20k+ impressions and 90+ opportunities.

Held company records for pipeline creation: $4M (FY23), Opp Creation (22 in 1M), Obtainment (440% in 1M)

Consistently over 100% quota attainment across multiple quarters.

Promoted from MM to ENT to ENT Team Lead with quota delivery consistently over 100% Enterprise Business Development Mar 2023 – June 2023 Mid-Market Business Development Oct 2022 – Mar 2023 Branch Manager Sherwin-Williams Emporia, KS May 2021 – Oct 2022

Boosted branch sales 18% YoY; drove $1.25M in sales.

Managed branch size of over $1.25 million in deposits and team of six full and part-time employees.

Connected & reconnected with 50+ contractors a week through warm and cold calls. Certifications

Email Marketing

Sales Enablement

SEO

HubSpot Marketing Hub

Inbound Marketing

ClickUp Novice

Canva Essentials

Education

Bachelor of Science, Marketing Emporia State University

Presidential Scholarship 2018-2021 (3.5+ GPA Requirement)

Dean’s List (Fall 2020, GPA: 3.97) (Spring 2021, GPA: 3.98)

Honor Roll (Spring 2019, Fall 2020, Fall 2021, Spring 2021)testing technical strategy social media product mobile app lean funnel founder execution discovery design data driven conversion consumer communication skills salesforce SaaS revenue growth research regulatory innovation documentation demand generation compliance collaborative b2b

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