SBCC & Content Strategy Leader

MARK WAHOME

Dar es Salaam Tanzania +255-***-***-*** ******.***@*****.***

SUMMARY

Communications, SBCC, and content specialist with more than 13 years of experience helping organizations tell clear and meaningful stories that support learning, health, and positive behavior change. I help build campaigns, shape messages, and create content that communities can connect with, whether through film, radio, magazines, digital platforms, or in-person and cross continent outreach.

CORE COMPETENCIES

SBCC & Public Health Communication Creative Content Development

Scriptwriting edutainment content Communication Strategy

Message design Partner engagement

Government coordination Donor communication

Project leadership

PROFESSIONAL EXPERIENCE

Content Manager, Head Oct 2024 - Current

Girl Effect Dar es Salaam

Led the development of national behavior change content on nutrition, gender health, HPV vaccination, HIV prevention, GBV, and economic empowerment.

Created multi-format content—film scripts, radio dramas, informational videos, IEC materials and youth magazines—grounded in community insights and impactful storytelling.

Worked closely with the Ministry of Health to review and approve HPV, HIV, and nutrition materials, ensuring accuracy and cultural relevance.

Supported youth listening sessions, co-creation workshops and community feedback activities to refine message clarity and impact.

Contributed to national campaigns that reached more than 4 million families with practical, easy-to- understand health information.

Ensured quality, safeguarding, and gender-responsive messaging across all content streams.

Strategic Communications Officer (Consultant) Jun 2023 - Dec 2025 Ubongo Learning International Dar es Salaam

Lead the Building Brains Tour for three years, overseeing planning, creative development, field implementation, and monitoring across Tanzania, Kenya, Uganda, Rwanda, and Nigeria—reaching

1.6M+ children with learning-through-play experiences.

Secured USD 100,000+ in corporate sponsorship for the roadshows, engaging partners such as Hope and Healing, Vodacom Tanzania Foundation, LoHo, and the LEGO Foundation.

Managed media buying and digital campaigns for major launches including Akili and Me, Ubongo Kids, and Nuzo & Namia, ensuring strong reach and engagement.

Helped establish a nationwide financial literacy campaign with the Bank of Tanzania, using Akili characters as mascots for family-friendly money skills education.

Managed Ubongo's USD 500,000 annual outreach budget, focusing on clear planning, transparent implementation, and donor alignment.

Worked with government offices, schools, and community partners to strengthen program visibility and reach.

Media Manager / Senior Editor Apr 2022 - May 2023 Femina Hip Dar es Salaam

Led media content for HIV prevention, SRHR, GBV, economic empowerment, and livelihoods, supporting outreach that reached 15 million youths annually.

Oversaw production of FEMA Magazine, FEMA TV, and FEMA Podcast, using simple storytelling and real experiences to inspire positive choices.

Launched digital campaigns that generated 8M+ impressions, increasing youth engagement and attracting new interest in programming.

Improved brand consistency by updating communication guidelines and media templates.

Collaborated with youth clubs, educators, and partners to gather community stories and ensure authenticity in content.

Strategic Communications Manager Feb 2021 - Mar 2022 USAID Global Health Supply Chain Program Dar es Salaam

Managed communication activities for a national USAID health program, coordinating with ministries and implementing partners.

Organized high-level field visits by USAID, government ministries, and international delegations.

Prepared communication materials including speeches, stories, videos, fact sheets, and reports.

Ensured full compliance with USAID branding and communication standards.

Creative Director Feb 2019 - Jan 2021

Aggrey & Clifford Dar es Salaam

Led creative direction for campaigns across East and Southern Africa for clients such as UN agencies, USAID, Johns Hopkins University, Nedbank South Africa, Vodacom M-Pesa, Serengeti Breweries (SBL), Nando's, UNESCO, PATH International, Stanbic Bank, and Safaricom.

Strengthened Zantel's brand presence in Zanzibar through insight-driven campaigns that connected with local audiences.

Contributed to EzyPesa's growth from 28% to 49% penetration, increasing ARPU by 25.5% through consistent storytelling and clear messaging.

Guided teams producing radio, TV, digital, and print content, ensuring simple, human-centered communication.

Senior Copywriter Feb 2014 - Feb 2019

Aggrey & Clifford Dar es Salaam

Wrote and produced 400+ radio commercials, TV scripts, and digital content for local and regional brands.

Helped shape brand identities by crafting messages rooted in audience realities and local culture.

Supported major pitches and campaign launches with concept writing, scripts, content outlines, and storytelling ideas.

Collaborated with designers, producers, and account teams to develop campaigns that were clear, relatable, and impactful.

Communications Manager Nov 2012 - Dec 2013

Tanzania Homes Expo Dar es Salaam

Led communication, PR, and digital outreach for one of Tanzania's major property exhibitions.

Developed social media messaging, event announcements, and promotional stories that improved attendance and visibility.

Coordinated with exhibitors, sponsors, and media partners to ensure smooth planning and communication.

Strengthened event branding through clear storytelling and consistent messaging.

Campus Chairman Aug 2010 - Jul 2011

Kenyatta University Student Union Mombasa

Elected campus leader representing the entire student body, helping coordinate welfare, academic, and extracurricular activities.

Led youth programs on HIV awareness, drug rehabilitation, and peer support, working closely with student groups and community partners.

Served as the primary link between students, university leadership, and external organizations.

EDUCATION

Bachelor of Commerce: Marketing & Communications Management Jan 2012 Kenyatta University

CERTIFICATIONS

Child Safeguarding & Policies – UNICEF/Agora (2023)

Media Management – AAA School of Advertising, Cape Town (2018)

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