Strategic Content Manager

Tiffany Isesele

613-***-**** *******.*******@*******.*** https://www.linkedin.com/in/tiffanyisesele/

Summary

Strategic Content Manager with 5+ years of experience in multi-channel production and digital strategy. Expert in SEO, content calendar management, and audience engagement. Proven track record of increasing engagement by 50% through high-quality writing and data-driven optimization.

Skills

Content Strategy: Comprehensive strategy development, content calendar management, and market research.

Writing & Editing: Copywriting for blogs, social media, and newsletters; professional proofreading and brand alignment.

SEO & Analytics: SEO optimization, performance tracking, and adjusting strategies to improve conversion rates.

Digital Platforms: Proficiency in CMS, Social Media Management, and Google Workspace.

Project Management: Ability to manage multiple projects independently in high-volume, deadline-driven environments.

Work Experience

LOVEWORLD CANADA Vaughan, Ontario

CREATIVE PROJECT OPERATIONS LEAD December 2023 - Present

•Globally recognized as Top Performing Staff in 2024 for reliability in managing complex project logistics and resourcing.

•Develop and execute comprehensive content strategies for digital campaigns, social media, and branded content.

•Create and manage high-volume content calendars to plan production and schedule distribution.

•Partner with marketing teams to translate briefs into actionable content plans, ensuring projects are on time and on brief.

•Lead the editing and proofreading of digital output to maintain rigorous brand standards.

•Implemented improved workflows that increased delivery efficiency by 40%.

PROJECT AND OPERATIONS SPECIALIST October 2022 – December 2023

•Managed digital marketing campaigns that increased engagement and conversions by over 50%.

•Monitored audience preferences and performance metrics to adjust content strategies for maximum impact.

•Coordinated with internal teams and vendors to ensure brand consistency across all multi-channel projects.

JUNIOR OPERATIONS AND PROJECT COORDINATOR July 2021 – October 2022

•Managed social media initiatives and marketing content, increasing engagement by 35%.

•Supported scripting and production for broadcasts and promotional initiatives..

•Managed project logistics, timelines, and deliverables across departments.

•Built and trained a 10+ volunteer person team to improve response time and operational efficiency.

SAMUEL ASSOCIATES Ottawa, Ontario

DIGITAL COMMUNICATIONS COORDINATOR September 2020 - January 2021

•Managed content strategies for B2B/B2C clients, increasing digital traffic by 50% through SEO principles.

•Monitored content performance using analytics tools to improve brand presence and build long term brand loyalty

Education and Certifications

UoT SCS Agile Project Management Certificate In Progress (Nov 2025)

CARLETON UNIVERSITY B.A., Sociology (Honours)

Achievements: -

Thesis: Social Housing and Access to Quality Food in Ottawa

Research Presenter at Capital Research Day, Ottawa, ON (March 2019),

Undergraduate Presenter at Sociology and Anthropology Student Caucus Conference in Carleton University, Ottawa, ON (April 2019).

Leadership and Extracurricular Activities

Leader, Ablaze Cell Present

•Lead strategic planning, project execution, and team scheduling.

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