Alumni Relations, Events & Marketing Leader

The main study cases and subjects of research are the following :

Business Development : online and offline channels Customer analysis and satisfaction, inbound marketing Benchmark, Sales, Business intelligence, qfd, ipa, csat, nps, ces Parternships, Persona, Branding, marketing of influence The main study cases and subjects of research are the following : Problem solving, swot, mix marketing matrix, ansoff matrix Data analysis, partnership development

Digital marketing, content creation, email marketing Event coordination and organisation

2021-2023

2022 - 2023

Master of International Business

Master in Marketing of Event

ESCA School of Management

Kedge Business School

AMJAD SALMI

Brand infleunce marketing

event manager

CONTACT

ABOUT ME

SKILLS

Kingdom of Morocco

************@*****.***

06 99 40 40 12

ACADEMIC CAREER

- Organizing national and international events

- Proposing optimal solutions for managing the alumni database

- Designing optimal marketing strategies

- Filming and attending Alumni Talk shoots

- Assisting with competition juries

- Finding jobs for alumni

- Sharing job offers with alumni

- Assisting Alumni in finding job positions

- Phoning, cold calling, email marketing

- Creating and sending newsletters

- Monitoring alumni employability

- Participating in career expos

- Inviting recruitment consultants to webinars and masterclasses

- Optimizing alumni platforms

- Inviting alumni to conferences to share their academic and professional backgrounds and give advice to students 06-12/2025

Event and Alumni Manager

Rbs

01-05/2025

Managed a portfolio of 30+ high-value clients, increasing customer retention by 15% through personalized engagement. Identified and capitalized on upsell opportunities, resulting in a 20% annual revenue growth for key accounts.

Collaborated with cross-functional teams (product, support) to deliver client-focused solutions, enhancing satisfaction. Delivered quarterly business reviews and product presentations, ensuring alignment with client goals.

Account Manager

PROFESSIONAL EXPERTISE

I am passionate about the world of events,

partnerships, and branding. With

experience in customer satisfaction and

user experience, I plan to develop events,

marketing, partnerships, and branding on

an international scale.

360 Communication, marketing, sales,

conversion tracking

Event preparation and coordination

Critical thinking and propositions making

Business development, budget

optimization, lead nurturing, customer and

lead personalization, customer satisfaction

Profocs

Bachelor in Management

The main study cases and subjects of research are the following : Statistics abductive and adductive Research

Research methodology and reporting

International economic strategies : B2B & B2C

Types of management

Information technology fundamentals

Corporate and crisis communication skills

Organizational sociology of firms

Negotiation Techniques

Complexity matrix

Cost Analysis

2018-2021

Writing detailed Google Ads and Meta Ads reports.

Dashboard analysis.

Client portfolio management.

Promoting the employer brand.

Regular contact with clients and developing digital strategies. UX optimization.

Branding across marketing channels and materials.

Developing a search engine optimization strategy and SEO optimizations.

Drafting specifications.

Website audits (showcase, e-commerce).

Implementing CTAs.

Content creation.

Daily meetings with clients.

Weekly meetings with management to acquire new projects. Preparing for and assisting with meetings to acquire new clients and partnerships.

06-12/2024

MASTERED TOOLS

PROFESSIONAL EXPERTISE

01/2024-05/2025

Account Manager

01-12/2023

Semrush, salesforce,

hubspot, Odoo, crm, zoho,

order and suppliers tracking

Jira, trello, monday, google

calendar, onedrive, google

form

Power bi, tableau, slack,

whatsapp business

Figma, canva, adobe

illustrator, clipchamp, loom,

qr code generators

Pack office

Prezi, keynote, google

slides

Keyword research tools

Seo, gmb, cta, csat, GA4,

looker studio, wordpress,

shopify

Mailchimp, brevo, stripo

eventbrite, bevy

Linkedin sales navigator

Ai tools

GDPR compliance

Developed and executed brand strategy aligned with business goals

Conducted market and competitor analysis to identify growth opportunities

Defined brand positioning, messaging, and value proposition Led brand identity development (logo, visuals, tone of voice) Supported go-to-market and product launch strategies Built partnerships and collaborations to increase brand visibility Managed brand consistency across digital and offline channels Contributed to business growth initiatives and revenue strategies

Analyzed performance metrics and optimized branding efforts Business and branding development

Elavi

Bp advisory

Marketing, event branding

Pimlicom

Writing marketing and corporate content (articles, press releases, brochures, newsletters)

Creating multilingual editorial content tailored to international markets

Developing and maintaining brand tone and editorial guidelines Organizing and coordinating international professional events

(trade shows, conferences, product launches)

Managing event logistics (vendors, timelines, budgets, travel arrangements)

Coordinating with international teams, partners, and stakeholders

Creating event-related communication and promotional materials

Conducting post-event evaluations

Develop strategic partnerships and collaborations to expand market reach and drive revenue growth.

Implement digital marketing and brand awareness initiatives to increase online visibility and profitability.

Marketing and partnership assistant

Zonidra 04-06/2022

Assisting in developing strategic partnerships and business opportunities to increase revenue and market reach. Developing marketing campaigns across digital and offline channels to boost brand visibility and engagement. Conduct market research, analyzed performance metrics, and prepared reports to inform growth strategies.

Previously i have done internships as Inventory

Management, Supplier Management, and

Billing executive during my Bachelor’s degree.

Gained experience in companies across

different domains and sectors, learning how

each industry operates. I describe myself as

someone who is an active member in

extracurricular activities helping a good

number of associations and individuals.

I learned to pursue online courses in order to

develop new relevant skills needed in the

marketing and event sectors.

Summary of my interships

Contact this candidate