Retired Data-Driven Marketing Specialist with Leadership

JOHN J. MURRAY II

Alpharetta, GA • 404-***-**** • ****.*.******.**@*****.*** • LinkedIn

TASK MASTER AND MANAGEMENT PROFESSIONAL

Retired marketing management professional with the goal of helping companies achieve targeted goals using process optimization, multitasking, business sense and communications skills. Innovative and strategic marketing professional with a proven track record in creating and driving integrated marketing programs to increase client engagement and ROI. Expertise in developing marketing strategies, managing projects, and leading teams to achieve business objectives. KEY SKILLS

• Customer Service • Data Entry and Analytics • Professional Writing

• Relationship Building

• Project Management

• Communications

• Team Leadership

• Software Tools

• Multitasking

CORE COMPETENCIES

Customer Service

• Build relationships with decision makers by building trust, honest communication and product knowledge.

• Excellent listening skills to understand issues, explain instructions and solve problems.

• Strong learning ability to adapt to new challenges, learn new software systems and apply skils new and existing skills in the role (including data entry, data parsing, capturing conversations in writing, and more). Communications

• Create effective communications aligned with brand/marketing guidelines appropritately targeted based on the audience, situation and communications goal.

• Extensive experience writing short- and long-form content, from email/text messaging, to web content, points of view, promotional, editorial and thought leadership content. Project Management & Leadership

• Leadership of marketing teams and projects, ensuring on-time delivery and alignment with business goals.

• Managing cross-functional teams focused on driving diverse strategic and tactical initiatives.

• Mentorship of employees in the US, Europe and Asia. Event Marketing & Branding

• Driving overall program management of high-profile events and sponsorships that build brand visibility and strategic business relationships.

• Ideating and managing programs that resonate with target audiences in clearly differentiated ways Digital Marketing & Agency Management

• Digital marketing campaign management yielding high conversion rates and enhanced online presence.

• Relationship managment with agencies to ensure effective campaign execution on time and on budget. Content Development & Thought Leadership

• Writing and editing high-impact content that positions brands as thought leaders in their industry segments.

• Content program management prodicing content that positions brands and aligns with marketing goals. PROFESSIONAL EXPERIENCE

TARGET CORPORATION 08/2023– Current

Guest Advocate

• Staffed belted lanes and self-checkout to pass guests through the checkout with optimized processes.

• Resolved guest pricing challenges when signage was confusing or incorrect tp accurately reflect pricing.

• Staffed service desk to resolve guest issues, including returns, price issues and details related to the Target Circle loyalty program.

• Teamed with other guest associates to ensure everyone understood recent changes to new corporate policies and software updates.

• Sold Target Circle Card applications and Target Circle Loyalty subscriptions. JOHN J. MURRAY 404-***-**** • ****.*.******.**@*****.*** Page 2 SAE CAPITAL PARTNERS (01/2021 – 03/2023)

Independent Consultant 01/2021 – 08/2023

• Collaborated on overall business strategy that set the stage for basis for investment and operating models.

• Wrote prospectus to attract investment allowing the business to purchase and redevelop properties.

• Designed digital marketing strategy using SEO/SEM, social and affiliate media to attract investors and promote housing units to renters following redevelopment. ACCENTURE (09/2004 – 10/2020)

Managing Director, North America Marketing 09/2019 – 10/2020

• Led a team in redefining recruitment marketing, focusing on digital approaches during the pandemic.

• Increased job applications by 20% and webinar attendance by 50% through innovative digital marketing.

• Centralized marketing assets to enhance efficiency and reduce costs for over 800 recruiters.

• Developed content that attracted top talent and positioned Accenture as an employer of choice. North American Regional Marketing Director 12/2017 – 08/2019

• Managed a $5M marketing budget to strengthen relationships with key innovation communities.

• Grew revenue at a CAGR of 5% over three years by driving innovative integrated marketing efforts.

• Launched the Atlanta Innovation Hub, achieving 90% client engagement utilization within three months.

• Enhanced regional visibility through thought leadership initiatives and content development.

• Led $3M Super Bowl sponsorship activation establishing new strategic business relationships with 30 C- Suite executives resulting in $20M in new bookings. Marketing Operations Director 12/2015 – 11/2017

• Led a team of 30 professionals in enhancing Accenture’s visibility and reputation in key markets.

• Increased marketing ROI by reorganizing and refocusing a $4M budget on impactful programs.

• Secured funding for new marketing initiatives by creating compelling business cases.

• Directed the creation of thought leadership articles and content that drove media attention and engagement. Global Sales Support Director 09/2012 – 11/2015

• Built a team of 80+ sales support and account-based marketers, driving sales growth and new bookings.

• Improved new deal win rates by 4% and influenced over $400M in new bookings.

• Standardized and streamlined marketing models to increase speed to market and reduce costs.

• Developed targeted content and thought leadership materials to support sales efforts and win major deals. Digital Marketing Manager 09/2004 – 08/2012

• Designed digital marketing campaigns that achieved 50% higher click-through and conversion rates.

• Implemented demand generation programs to drive awareness and conversions around key service areas.

• Managed editorial program that yielded more than 200 point-of-view articles for online and offline use.

• Created thought leadership content that positioned Accenture as a leader in the Communications, Media, and Technology sectors.

EDUCATION

University of South Carolina, Columbia, SC

Master of Business Administration (MBA), International Marketing and International Finance Concentrations University of Richmond, Richmond, VA

Bachelor of Science in Business Administration, Marketing and Finance Concentrations TECHNOLOGY

Salesforce.com Excel PowerPoint Word Teams SharePoint Photoshop G-Suite

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