Senior Salesforce Developer/Administrator Expert

Pragnya D

Senior Salesforce Developer/Admin

Mail: **************@*****.***

Phone: +1-302-***-****

PROFESSIONAL SUMMARY:

Senior Salesforce Developer with 8+ years of experience delivering enterprise-grade solutions across the full SDLC, including requirements analysis, solution architecture, development, testing, deployment, optimization, and production support.

Implementing Salesforce Revenue Cloud (RLM or RCA) to support complex enterprise quoting and pricing requirements.

Led end-to-end Salesforce implementations using Agile/Scrum and DevOps best practices, ensuring scalable, secure, and high-performing solutions with minimal downtime.

Partnered with business stakeholders to translate complex requirements into robust Salesforce solutions aligned with organizational goals.

Designed and developed custom cloud applications using Apex Classes, Apex Triggers, Lightning Web Components (LWC), Aura Components, and Visualforce Pages.

Built optimized, user-centric interfaces leveraging Salesforce Lightning Experience, HTML5, CSS3, and JavaScript (ES6+).

Implemented efficient object-oriented designs following MVC, SOA, and Salesforce best practices while ensuring strict adherence to Governor Limits.

Developed custom controllers, extensions, and reusable components to enhance maintainability and performance.

Performed advanced Salesforce administration including Profiles, Roles, Permission Sets, OWD, Sharing Rules, Validation Rules, Approval Processes, Flows, and Email Services.

Designed and implemented custom objects, junction objects, record types, formula fields, dependent picklists, and role-based page layouts.

Replaced legacy Workflow Rules and Process Builder with Salesforce Flow (Auto-Launched, Record-Triggered, Screen Flows) in line with modern Salesforce standards.

Delivered end-to-end implementations using Salesforce CPQ (SteelBrick), including product configuration, bundles, options, price books, price rules, product rules, discount schedules, and quote templates.

Supported scalable revenue operations using Sales Cloud, Service Cloud, and Revenue Cloud features.

Designed and implemented secure, bi-directional integrations using REST API, SOAP API, Bulk API v2, Platform Events, and Apex Web Services.

Integrated Salesforce with external systems such as ERP platforms, Active Directory, DocuSign, and ticketing systems using middleware and direct API-based approaches.

Implemented authentication and authorization using OAuth 2.0, Named Credentials, and secure token-based access.

Led large-scale data migrations from legacy systems using Data Loader, Data Import Wizard, Apex Data Loader, and Informatica Cloud.

Executed complex data operations including Import, Export, Upsert, Delete, and Data Validation while ensuring data integrity and compliance.

Designed and delivered advanced Salesforce Reports and Dashboards using custom report types to support executive and operational decision-making.

Ensured reporting consistency through standardized KPI definitions and data governance practices.

Performed extensive Salesforce Manual Testing, including Functional, Regression, Integration, Smoke, and UAT testing.

Authored detailed test plans, test scenarios, and test cases, ensuring complete coverage of business and technical requirements.

Debugged Apex code using Debug Logs, System Log Console, and Salesforce Inspector, proactively addressing exceptions and performance issues.

Managed deployments using Change Sets, Salesforce DX (SFDX), VS Code, and modern CI/CD pipelines.

Supported sandbox strategies (Developer, Partial, Full) and coordinated releases across multiple environments.

Ensured deployment reliability through version control, peer reviews, and rollback planning.

Developed mobile-enabled solutions using Salesforce Mobile App to improve accessibility and field productivity.

Implemented object-level, field-level, and record-level security using Profiles, Permission Sets, Sharing Rules, and Shield Encryption (where applicable).

Ensured compliance with organizational security policies and Salesforce best practices across environments.

Optimized Apex and SOQL to comply with Salesforce Governor Limits, improving performance and scalability.

Acted as a trusted technical advisor for clients, supporting solution design reviews, estimations, and implementation planning.

Recognized as a versatile team player with strong business process understanding and a continuous improvement mindset.

TECHNICAL SKILLS:

Operating Systems

Windows, Windows Server 2016/2019, UNIX, Linux

Salesforce Technologies

Salesforce CRM, Salesforce SFA, Apex Language, Apex Classes/Controllers, Apex Triggers, SOQL, SOSL, Visualforce, Lightning Components, Apex Web Services, Flow, Einstein Analytics, Case Management Automation, Custom Objects, Apex Data Loader

Databases

MS SQL Server 2012/2019, PL/SQL, Oracle 12c/19c, MS Access, MySQL, PostgreSQL

Computer Skills

SQL, PL/SQL, Advanced Excel (Data functions, Pivot tables, Lookups), Power BI, Data Visualization Tools

Languages

C, C++, Java, JavaScript (ES6+), ActionScript, UML, HTML5, XML, XHTML, DHTML, SQL

Documentation Tools

MS Office, MS Visio Pro, Confluence, SharePoint

Web Technologies

HTML5, XML, CSS3, JavaScript (ES6+), AngularJS, ReactJS, Vue.js

Lightning Experience Development

Lightning Web Components (LWC), Aura Framework, JavaScript Controllers, Server-side Controllers

Salesforce.com Development

Sales Cloud, Service Cloud, Health Cloud, Financial Cloud, Apex Trigger, Apex REST and Web Services, CPQ, SOQL, SOSL, HTML, Einstein Features

Administration

Reports, Dashboards, Agile, Scrum, Validation Rules, Users, Roles and Profiles, Deployment (Change Sets), Workflows, Approval Process, Lightning Flow, Sandbox, Apex Data Loader, Apex Import Wizards, Packages, Custom Apps, Custom Labels, Sharing Settings, Permission Sets

Tools/Utilities

Workbench, Eclipse IDE, Salesforce CLI, Jira, Salesforce DX, Visual Studio Code

CERTIFICATIONS:

Salesforce Certified Administrator

Salesforce Certified Business Analyst

Salesforce Certified Sales Cloud Consultant

WORK EXPERIENCE:

Kroger Inc - Cincinnati, OH NOV 2025 - Current

Role: Sr. Salesforce Developer/Admin

Responsibilities:

Analyzed complex business requirements and translated them into scalable Salesforce Lightning Platform solutions, designing end-to-end data models, security architecture, and automation aligned with enterprise standards.

Designed and implemented complex Salesforce data models, including standard and custom objects, relationships, and Geolocation fields to support proximity-based business use cases.

Configured and managed user roles, profiles, permission sets, sharing rules, organization-wide defaults (OWD), and field-level security to enforce robust access control and data governance.

Customized Lightning Record Pages and page layouts for Accounts, Contacts, Leads, Opportunities, Campaigns, Cases, and custom objects based on user personas and business processes.

Led large-scale data migrations from legacy systems and spreadsheets into Salesforce using Apex Data Loader, Data Import Wizard, and Bulk API, ensuring data accuracy, validation, and reconciliation.

Implemented and enhanced Sales Cloud capabilities including Lead Management, Opportunity Management, Forecasting, Campaigns, and reporting to streamline sales operations.

Delivered Service Cloud solutions by configuring Case Management, record types, assignment rules, escalation rules, case feeds, entitlements, and Service Console.

Designed and configured Sales Forecasting and Advanced Account Forecasting features to improve demand planning and inventory management within Manufacturing Cloud

Implemented Sales Agreements and Order Management workflows to automate order creation, pricing, and tracking of product delivery.

Implemented Rebate Management features for automated rebate calculations based on predefined customer agreements and pricing conditions.

Developed custom Actionable Relationship Center (ARC) components to provide sales teams with a 360-degree view of customer and product data

Implemented Knowledge Base, Customer Portal, and Experience Cloud (Communities) to improve customer self-service and agent productivity.

Designed and implemented advanced automation using Flows (Record-Triggered, Screen, Scheduled), approval processes, validation rules, formula fields, and dependency rules following Salesforce best practices.

Developed and maintained custom automation using Apex Triggers, Batch Apex, Scheduled Apex, and Queueable Apex, ensuring adherence to governor limits.

Built modern user interfaces using Lightning Web Components (LWC), Aura Components, controllers, and events, incorporating custom CSS and responsive design principles.

Designed and developed complex Visualforce Pages and web forms using HTML5, CSS3, JavaScript, Bootstrap, jQuery, AngularJS, and Apex controllers for legacy and specialized use cases.

Created reusable utility classes, controllers, and application pages to publish web-enabled forms for external data ingestion into Salesforce custom objects.

Designed and implemented system integrations using REST API, SOAP API, Apex Web Services, Apex Callouts, and WSDL for real-time and batch data synchronization.

Integrated Salesforce with SAP, Oracle, SQL Server, Siebel CRM, Microsoft Outlook, and other enterprise systems to enable seamless data exchange.

Supported CloudCraze (Salesforce B2B Commerce) implementations, including licensing, Experience Cloud integration, and portal functionality.

Designed and maintained Reports and Dashboards across Sales, Service, and Marketing Clouds to support executive decision-making.

Delivered business intelligence insights leveraging Salesforce reporting, external databases, and integrated analytics platforms.

Developed and deployed solutions using Salesforce DX, VS Code, and CI/CD pipelines, managing deployments across Dev, QA, UAT, and Production environments.

Utilized Git (GitHub/GitLab) for version control, branching strategies, and source-code integrity.

Performed sandbox refreshes, impact analysis, regression testing, and post-deployment validation for enterprise-scale releases.

Designed test strategies, authored test plans, and executed Apex unit tests to achieve and maintain Salesforce-required code coverage.

Reviewed and refactored existing Apex classes, triggers, Visualforce pages, and metadata during system redesign and migration initiatives.

Documented object models, permissions, field mappings, and migration decisions to support compliance, audits, and future scalability.

Worked on large-scale, complex Salesforce programs involving multi-system integrations, high data volumes, and global user bases.

Ensured platform reliability, scalability, and performance by following Salesforce security, governor limit, and architectural best practices.

Actively contributed to continuous improvement initiatives by modernizing legacy components, reducing technical debt, and adopting latest Salesforce releases and features.

Environment: Salesforce, Lightning Platform, data models, security architecture, automation, business requirements, Sales Cloud, Service Cloud, Knowledge Base, Experience Cloud, Flows, Apex Triggers, Batch Apex, Lightning Web Components (LWC), Aura Components, Visualforce Pages, REST API, SOAP API, Marketing Cloud, CloudPages, CloudCraze, B2B Commerce, Reports, Dashboards, Salesforce DX, CI/CD, Git (GitHub/GitLab), version control, Apex unit tests, migration, compliance, scalability.

Chase Corporation, India Oct 2021 – Sep 2025

Role: Salesforce Developer/Admin

Responsibilities:

Delivered end-to-end Salesforce CPQ customizations for a client, aligning quote-to-cash processes with business rules, pricing strategies, and compliance requirements.

Analyzed “As-Is” and “To-Be” sales and quoting processes and recommended optimized CRM and CPQ solutions leveraging Salesforce CPQ best practices.

Partnered closely with business stakeholders to assess business rules, perform source-to-target data mapping, and design scalable CPQ technical solutions.

Configured Products, Catalogs, Catalog Hierarchies, Bundles, Price Lists, and attribute-based pricing matrices.

Supported for CPQ to RCA migration project.

Implemented a use case for configure to order scenario.

Knowledge on BRE expression set (Business Rule Engine)

Worked on lookup tables which includes Decision matrix and Decision tables.

Have experienced on custom mapping in context definition on sales transaction and product discovery definitions

Built Qualification & Disqualification Rules to control product visibility based on customer attributes and business logic

Created Advanced Approval Flows triggered by pricing thresholds and deal complexity, ensuring compliance with governance policies.

Configured Product Configuration Rules to guide sales reps in accurate product selection and prevent invalid combinations.

Designed and configured Pricing Procedures to handle advanced price calculation scenarios across multiple product lines

Integrated with SAP, to get the product and pricing information

Designed and developed Apex Classes, Apex Triggers, and custom controllers to support complex Health Cloud use cases, including data retrieval and processing for Visualforce Pages.

Implemented Batch Apex and Scheduled Apex jobs to efficiently process large data volumes while adhering to Salesforce governor limits.

Built reusable and optimized logic using SOQL and SOSL, enabling multi-object queries and efficient data access patterns across the SFDC platform.

Developed enterprise-grade Lightning Applications using Aura Lightning Components, controllers, events, and custom CSS.

Built modern Lightning apps using Lightning App Builder, Salesforce Lightning Design System (SLDS), and Health Cloud components to enhance user productivity.

Created reusable UI components and dynamic pages using the Aura Framework to support Sales, Service, and Health Cloud workflows.

Configured profiles, roles, users, permission sets, public groups, and role hierarchies, ensuring secure access control across organizational levels.

Implemented object-level, field-level, and record-level security, including sharing rules, tailored for Health Cloud users and compliance requirements.

Customized page layouts, record types, email services, approval processes, workflows, tasks, and alerts to automate business operations.

Created and maintained custom objects, junction objects, custom fields, picklists, formula fields, field dependencies, validation rules, workflows, and approval processes.

Implemented and supported Genesys Cloud for Salesforce integration to enable seamless CTI (Computer Telephony Integration) within Salesforce.

Migrated data from legacy systems into Salesforce using Apex Data Loader, ensuring data accuracy, validation, and post-migration verification.

Designed import/export frameworks for Salesforce and Veeva CRM, supporting ongoing data synchronization and reporting needs.

Integrated Salesforce Health Cloud with external systems using REST APIs and SOAP APIs, supporting real-time and batch integrations.

Customized Service Cloud Console by embedding Visualforce Pages into console components, highlight panels, and interaction logs.

Configured Assignment Rules, Escalation Rules, Auto-Response Rules, and Case Management features, including Web-to-Lead and Email-to-Case.

Developed custom Visualforce pages for Customer Support, Sales, and Professional Services teams.

Supported automated survey distribution using Clicktools and Cvent, supporting Marketing, Customer Support, and Professional Services feedback loops.

Designed and maintained HTML and Visualforce Email Templates to support campaign and service communications.

Developed custom Reports and Dashboards based on business KPIs, executive needs, and ad-hoc stakeholder requests.

Implemented Analytic Snapshots to periodically capture sales performance and lead generation metrics.

Participated in the full Salesforce application lifecycle including technical design, development, testing, deployment, and post-go-live support.

Used Salesforce Sandboxes for development and testing, migrating code to higher environments following validation.

Worked with Force.com IDE (Eclipse) and Salesforce deployment tools to manage releases across Sandbox and Production environments.

Integrated and managed AppExchange applications, including Informatica Cloud, mass email tools, and third-party data utilities.

Worked with diverse web service technologies including XML, WSDL, SOAP, REST, enabling secure enterprise integrations.

Provided ongoing Salesforce platform support by reviewing debug logs, resolving issues, performing periodic data cleansing, and optimizing workflows and approvals.

Collaborated with global stakeholders through client calls, emails, Slack, and video conferences, supporting multi-time-zone project execution.

Managed project deliverables including project plans, configuration documentation, and system enhancements such as dashboards, reporting, and sharing models.

Environment: Salesforce CRM, Salesforce CPQ, Revenue Cloud (RCA), Financial cloud, Deployments, Agile, Translation Workbench, Sandbox, Data Loader, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Lightning Components, Email Services, Scrum, Service Cloud, REST API, veeva CRM, Apex and SOQL, SOSL, Data Loader, Eclipse

IQVIA RDS (INDIA) PRIVATE LIMITED Jul 2018 – Sep 2021

Salesforce Developer

Responsibilities:

Participated in end-to-end requirements gathering, analysis, and documentation following Agile SDLC methodologies, collaborating closely with business users and stakeholders.

Engaged with cross-functional teams to analyze functional and non-functional requirements, translating business needs into scalable Salesforce technical solutions.

Contributed to test strategy and test plan authoring, supporting quality-driven delivery across development cycles.

Designed and developed modern Enterprise Lightning Applications using Lightning Experience, Lightning App Builder, and Salesforce Lightning Design System (SLDS).

Migrated applications from Salesforce Classic to Lightning Experience, enhancing usability, performance, and user interaction.

Built reusable Aura Lightning Components, implementing Aura Attributes, Events, and Handlers to separate business logic from UI interactions.

Customized Lightning components with CSS and design parameters to deliver responsive, user-friendly interfaces.

Re-architected application layouts and component structures to improve maintainability, scalability, and performance.

Developed robust Apex Classes, Apex Triggers, and Test Methods using synchronous and asynchronous processing patterns while respecting Salesforce governor limits.

Implemented custom logic to support healthcare use cases, including a Salesforce application for a Type-2 Diabetes client, aligning workflows to patient-centric requirements.

Built a reusable API replay framework using Apex triggers, enabling developers to re-run API requests during enrollment testing.

Authored optimized SOQL and SOSL queries using Force.com Explorer for efficient data manipulation across standard and custom objects.

Configured Process Builder, Workflow Rules, and approvals to automate patient-specific and business-driven workflows.

Implemented field-level security, page layouts, and record visibility rules to control access across different user roles.

Created picklists, dependent picklists, formula fields, validation rules, and complex object relationships including lookup, master-detail, and junction objects.

Designed and configured Sales Cloud features including Opportunities, Products, Price Books, Reports, and Dashboards.

Developed and customized Reports, Dashboards, and Report Folders to provide actionable insights for managers and sales leadership.

Built Visualforce-based custom reports backed by Apex controllers to address advanced reporting needs.

Customized dashboards to track sales forecasts, deal registrations, opportunity pipelines, productivity, and customer engagement.

Executed data imports and migrations from CSV and legacy systems into Salesforce using Apex Data Loader and Command-Line Data Loader.

Played a key role in Phase-1 data migration, including data analysis, mapping, validation, and reconciliation.

Integrated Salesforce with legacy and in-house applications using Force.com REST and SOAP APIs.

Developed custom Apex Web Services to expose Salesforce data for inbound and outbound integrations.

Designed and implemented an Enrollment Console, integrating external systems using REST-based APIs.

Supported end-to-end CPQ configuration and testing, including pricing logic and quote workflows.

Delivered Salesforce integrations for Apttus CPQ and Apttus CLM, supporting digital contract creation, storage, and lifecycle management.

Worked with AppExchange applications including Apttus, DreamFactory, and Cloud9 Analytics.

Utilized AMPscript to retrieve and personalize data from Marketing Cloud Data Extensions.

Designed and configured multiple customer journeys using Journey Builder, supporting campaign orchestration and engagement tracking.

Deployed Salesforce components from Sandbox to Production using Change Sets, Blue Canvas, and Copado.

Leveraged Copado CI/CD to enable faster, reliable, and error-free releases with automated deployment pipelines.

Designed and developed advanced Visualforce Pages, Custom Controllers, extensions, tabs, and components.

Built front-end interfaces using Visualforce, JavaScript, CSS, DHTML, and Apex to support complex business workflows.

Designed and configured Service Cloud features including Case Management, Solutions, PRM, and Customer Portals.

Focused extensively on Case lifecycle customization, automation, and reporting within SFDC.

Participated in end-to-end testing, configuration enhancements, and UAT cycles for Salesforce implementations.

Supported the complete Agile SDLC, contributing to continuous improvement, documentation, and post-deployment support.

Environment: Salesforce.com platform, Apex Language, REST API, Visual Force (Pages, Component & Controllers), Workflow & Approvals, Custom Objects, JavaScript, Sandbox data loading, Eclipse IDE Plug-in, Salesforce.com platform, Marketing cloud, Salesforce CPQ, Lightning Components, Lightning Design System Apex, Visual Force (Pages, Component & controllers), triggers, SOQL, SOSL, Batch jobs, Scheduled jobs, Pages, Data Loader, Chatter, Java Script, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email templates, Security Controls, SOAP, REST, Sandbox data loading, ANT tool

Leica BioSystems Aug 2017 – June 2018

Role: Salesforce Administrator/Analyst

Responsibilities:

Gathered and documented business and technical requirements for leasing quote automation by working closely with Sales teams, Business Analysts, and stakeholders, translating needs into scalable Salesforce solutions.

Conducted requirement analysis sessions, documented functional and non-functional requirements, and supported project delivery using Agile SDLC methodologies.

Configured and customized Salesforce Sales Cloud and Service Cloud features, including standard and custom objects, fields, page layouts, tabs, and record types, to support leasing and case management processes.

Designed and maintained custom page layouts, custom buttons, and custom links to enhance usability and align UI behavior with business workflows.

Created and managed picklists, dependent picklists, formula fields, validation rules, lookup and master-detail relationships, and junction objects to enforce data integrity and relational design.

Administered user profiles, roles, role hierarchies, permission sets, field-level security, tab visibility, and record-level sharing rules to implement role-based access control.

Generated and managed security tokens, enforced login and password policies, and ensured secure access to Salesforce environments.

Designed, configured, and deployed Workflow Rules, Email Alerts, Approval Processes, Auto-Response Rules, and field updates to automate leasing quote approvals and asset management lifecycles.

Supported Case Management by configuring assignment rules, escalation rules, auto-response rules, and service workflows within Service Cloud.

Created and deployed custom Reports, Report Types, Dashboards, and Dashboard Folders to track sales performance, forecasts, opportunity pipelines, productivity metrics, and customer engagement.

Customized dashboards to support management reporting, enabling data-driven decision-making across business centers and sales teams.

Executed data migration activities from legacy systems into Salesforce using Apex Data Loader, Workbench, and Demand Tools, ensuring accuracy and completeness.

Performed data cleansing, deduplication, reconciliation, and validation to maintain high data quality and consistency across Salesforce objects.

Managed bulk insert, update, and export operations using Data Loader (CSV-based loads) while adhering to governance and security standards.

Created and maintained HTML and Visualforce Email Templates, supporting automated customer and vendor communications during quote and approval processes.

Managed mail merge templates and email alerts across standard and custom objects to improve communication efficiency.

Supported application lifecycle activities using Salesforce Sandboxes for testing and validation prior to production releases.

Assisted with deployments using Change Sets, ensuring controlled migration of configurations, reports, workflows, and metadata from sandbox to production.

Supported integrations and data exchanges with external platforms using Informatica Cloud (Informatica On Demand) for ETL mappings and data synchronization.

Evaluated, installed, and managed AppExchange applications to extend Salesforce functionality based on organizational needs.

Supported Partner Communities and Customer Portals, configuring access, permissions, and layouts to enable secure external user collaboration.

Assisted in managing Sales and Service Cloud migrations, ensuring minimal business disruption during transitions.

Conducted user training sessions, webinars, and walkthroughs for sales and service users, improving adoption and effective system usage.

Organized stakeholder meetings to communicate project progress, milestones, risks, and enhancements.

Provided ongoing Salesforce administration support, including issue analysis, configuration updates, system maintenance, and post-deployment assistance.

Supported test strategy and test plan execution for Salesforce enhancements, ensuring configurations met business and compliance requirements.

Participated in identifying, planning, and implementing new Salesforce features, workflows, reports, and UI enhancements to continuously improve platform effectiveness.

Environment: Salesforce Sales Cloud, Service Cloud, Visualforce, Apex (Admin-level support), Workflow Rules, Approval Processes, Reports & Dashboards, Apex Data Loader, Workbench, Demand Tools, Informatica Cloud, Change Sets, Sandboxes, AppExchange, HTML Email Templates, Agile SDLC

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