Marketing Operations & Growth Leader

Makini Farr

*** *. ******** **. *********, MD ***01

**********@*****.*** 443-***-****

Objective

Dynamic and results-driven professional with a strong background in operations management, marketing, and hospitality. Proven track record of optimizing processes, executing strategic marketing initiatives, and enhancing customer experiences across diverse industries. Seeking a challenging management role where I can leverage my skills in streamlining operations, leading teams, and delivering innovative solutions to drive business growth and operational excellence.

Professional Experience

Marketing Operations Manager

Coaptech – Baltimore, MD

December 2020 – Present

– Develop and execute multi-channel marketing strategies to drive lead generation, customer acquisition, and brand awareness

– Manage campaigns through Salesforce and HubSpot to improve lead nurturing and cross-functional alignment with sales teams

– Lead integration of SEO practices to enhance digital visibility, track KPIs, and improve qualified lead conversion

– Oversee marketing automation workflows to ensure timely and effective campaign execution

– Manage the marketing tech stack, including automation platforms and analytics tools, to support overall marketing goals

– Analyze marketing performance metrics to identify trends and recommend improvements

– Collaborate with sales, product, and finance teams to align marketing initiatives with company objectives

– Mentor and lead a team of marketing operations professionals toward shared performance goals

– Developed product roadmaps and prioritized features based on customer feedback and business value

– Established KPIs to track product success, including adoption, satisfaction, and revenue contribution

– Led go-to-market strategy and launch planning for new product initiatives

– Collected and analyzed customer feedback and product data to inform continuous improvement

Operations &Administrative Supervisor

SBM Management Services (Contractor for T. Rowe Price) – Owings Mill, MD

June 2019 – December 2020

– Supervised daily operations across multiple corporate office sites, managing a team of 15+ staff.

– Coached and developed staff to improve performance, accountability, and team morale

– Monitored key metrics including task completion rates and equipment readiness to maintain SLA compliance

– Partnered with T. Rowe Price leadership to align services with business objectives and facility standards

– Resolved operational issues quickly to minimize downtime and ensure a safe, functional environment – Maintained OSHA compliance through regular inspections, training, and incident resolution, reducing safety violations by 30%

– Developed and tracked KPIs to measure performance in maintenance, custodial, and administrative teams, resulting in measurable service improvements

– Scheduled and coordinated staffing across all buildings, reducing overtime costs by 15% through strategic workforce planning

– Recruited, interviewed, and hired employees across multiple operational departments, building a high-performing and reliable team

– Led structured onboarding and training programs focused on OSHA safety, building systems, and standard operating procedures

Restaurant & Events Manager

Guy Fieri’s Horseshoe Casino – Baltimore, MD

January 2015 – June 2019

Oversaw daily restaurant and event operations, including staffing, scheduling, procurement, and inventory management, ensuring seamless service and operational efficiency.

Designed and executed revenue-generating strategies, leading to a measurable increase in event bookings and food & beverage sales.

Planned, coordinated, and executed high-profile corporate events, private functions, and casino-sponsored promotions, managing all logistics from pre-planning to post-event analysis.

Built and maintained strategic partnerships with vendors, suppliers, and event planners, improving vendor responsiveness and negotiating favorable contracts to reduce costs.

Developed and implemented SOPs and service standards across departments to ensure consistency and compliance with brand guidelines.

Assisted with P&L responsibilities, tracking budgets, labor costs, and operational KPIs to maintain profitability targets.

Introduced and monitored cost-control initiatives that reduced operational expenses.

Trained, coached, and evaluated front-of-house staff, fostering a culture of accountability, professionalism, and service excellence.

Leveraged guest feedback and performance data to drive continuous service improvement and address operational gaps.

Partnered with marketing and casino operations to align promotions and events with guest demographics and casino traffic patterns.

Business Government Coordinator

Verizon Wireless – Hanover, MD

April 2010 – December 2014

– Delivered peer coaching and policy guidance to improve team performance

– Analyzed strategic data and developed executive reports to support decision-making

– Identified opportunities to enhance services and increase revenue through account analysis

– Educated clients on products, services, and pricing; exceeded sales and retention goals

– Managed and corrected invoicing issues to ensure billing accuracy

– Resolved technical issues related to provisioning, connectivity, and mobile devices

– Coordinated with global enterprise teams to facilitate international service planning

– Led quarterly business reviews, delivering actionable insights for performance improvement

– Managed key team projects; boosted revenue through increased accessory sales (AARPD)

Education

Bachelor of Science in Design & Marketing

American Intercontinental University – Atlanta, GA 2006

Skills

– Marketing strategy development

– Marketing automation (HubSpot, Canva)

– Data analysis and reporting

– Project management

– Cross-functional collaboration

– Team leadership and coaching

– Digital marketing techniques

– Excellent written and verbal communication

Certifications

– HubSpot Marketing Software Certification

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