Mission-driven Marketing Leader for Brand Growth

PROFESSIONAL SUMMARY

Mission-driven marketing strategist with a proven track record in developing

transformative brand strategies and driving growth through integrated marketing programs. Skilled in strategic planning, digital marketing, and customer segmentation, ready to leverage expertise in mission-focused environments. Eager to contribute to impactful marketing initiatives and support brand advancement.

SKILLS

• Strategic marketing planning Search engine optimization

(SEO)

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• Search engine marketing (SEM) • Thought leadership

• SEO tools expertise • Content creation

• Partnership development • CRM management

• Digital marketing • Social media strategy

• Marketing analytics • Customer segmentation

• Product marketing • Branding

CONTACT

734- 589-3132

**********@*****.***

Jension, MICHIGAN 49428

EXPERIENCE

Managing Partner

OCT 2011 - PRESENT Devil Dog Marketing, Jenison, MI Head of Marketing

MAY 2024 - MAY 2025 ProvisionAI, Franklin, TN

• Established and scaled marketing consultancy for mission-driven brands to enhance growth.

• Hired and mentored multi-disciplinary teams across creative, media, and analytics, achieving 96% on-time campaign delivery.

• Designed integrated marketing programs that generated average 18% year-over-year revenue growth for clients.

• Collaborated with founders, CMOs, and executive teams to develop authentic brand strategies and product positioning.

• Developed performance frameworks and KPIs that increased campaign efficiency and reduced client acquisition costs by 22%.

• Cultivated a culture of trust, transparency, and continuous learning within internal and client teams.

• Directed the development of business plans, budgeting, forecasting, staffing needs, and performance metrics.

• Cultivated strong relationships with clients through consistent follow-up activities post-sale.

• Spearheaded brand and go-to-market transformation for AI-powered logistics technology company.

• Developed marketing roadmap aligning brand messaging with growth goals, enhancing visibility in logistics channels.

• Directed comprehensive rebranding efforts that elevated market perception and fostered customer loyalty. FREDERICK CIZAUSKAS

M I S S I O N - D R I V E N M A R K E T I N G S T R A T E G I S T Director of Marketing

AUG 2019 - MAY 2024 ThermoAnalytics, Calumet, MI Director of Marketing

MAR 2017 - MAY 2019 National Multiple Sclerosis Society, Denver, CO Marketing & Advertising Manager (Contract)

OCT 2016 - MAR 2017 Car-O-Liner, Wixom, MI

Marketing Manager

APR 2013 - OCT 2016 Michigan Manufacturing Technology Center, Plymouth, MI Sr. Director of Communications and Membership

MAR 2011 - APR 2013 Michigan Association of CPAs, Troy, MI

• Collaborated with product, data science, and sales teams to launch campaigns, boosting qualified lead generation by 28%.

• Managed team dynamics while promoting individual development, supporting hybrid collaboration and creative autonomy.

• Oversaw global marketing strategy for thermal simulation software in automotive and defense sectors.

• Drove 30% increase in MQL conversion through targeted data-driven strategies and automation.

• Cultivated collaborative team culture by mentoring marketers in analytics, storytelling, and agile execution.

• Collaborated with sales and engineering to enhance GTM strategies, exceeding acquisition goals.

• Transformed complex technical narratives into clear, compelling value propositions for buyers and partners.

• Directed integrated marketing and fundraising strategies for national events and mission programs.

• Increased event participation by 20% and retention by 30% through story-driven campaigns.

• Launched Salesforce automation, reducing manual workflows by 40%.

• Strengthened relationships with volunteers, sponsors, and participants through transparent communication.

• Developed digital and traditional marketing campaigns across multiple platforms.

• Established and maintained strong brand identity through all marketing efforts and initiatives.

• Identified, created, and managed opportunities for lead generation resulting in long-term growth.

• Managed global marketing budget of $750K, achieving three times ROI from trade show activations.

• Revamped communications and CRM processes to enhance customer engagement and satisfaction.

• Collaborated with international teams to unify branding and strengthen internal collaboration.

• Provided guidance on best practices in online reputation management.

• Researched competitive landscape to identify potential target markets and influencers.

• Managed the production of print materials such as catalogs, brochures, flyers.

• Developed and implemented comprehensive marketing plans to increase brand awareness and product sales.

• Optimized website performance through SEO and SEM techniques and tactics.

• Developed three-year marketing roadmap, achieving 15% regional sales growth.

• Enhanced PPC and marketing automation, resulting in twofold increase in leads.

• Improved conversion rates through A/B testing and data analysis.

• Increased brand recognition via thought leadership content and targeted campaigns.

• Collaborated with team members to develop and execute marketing strategies based on organizational goals and priorities.

• Cultivated and maintained relationships with clients and partners.

• Created and implemented marketing strategies and plans using digital and traditional consumer marketing channels.

• Shared marketing information and strategy with sales team.

• Managed advertising budget, conducted ROI calculations and monitored results.

• Attended and participated in industry events, shaping marketing and communication initiatives.

• Directed organization-wide member communications in alignment with executive priorities. Director of Public Relations and Marketing

MAY 2008 - MAR 2011 Garden City Hospital, Garden City, MI Sr. Marketing Officer

MAY 2008 - MAR 2011 Oakwood Healthcare System, Dearborn, MI National Marketing Manager & National Sales Manager JAN 1998 - JAN 2005 CUL-MAC Industries, Wayne, MI

• Enhanced member engagement by 35% through strategic improvements to newsletters.

• Launched successful outreach campaigns, including CPA Ambassador Program.

• Developed and implemented effective internal and external communications strategies to support organizational goals.

• Provided strategic counsel on executive positioning within the marketplace to enhance reputation management initiatives. Cultivated meaningful partnerships with industry influencers to amplify brand recognition through word-of-mouth marketing tactics.

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Led crisis management efforts by coordinating responses across multiple departments during times of heightened scrutiny or uncertainty.

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• Produced video content for broadcast television networks and other digital outlets.

• Collaborated closely with senior leadership teams to develop messaging that accurately reflects the company's mission and values.

• Developed editorial calendars outlining upcoming topics related to each department's area of focus. Managed a team of 8 staff members responsible for corporate communications, including writing press releases, developing media materials, and maintaining relationships with key stakeholders.

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• Rebranded hospital, boosting awareness by eight percent in targeted regions.

• Spearheaded integrated campaigns, increasing patient inquiries by eighteen percent.

• Launched social media strategy, achieving fifty percent growth in followers within six months.

• Created content for press releases, media pitches, websites, and social media channels.

• Updated website content regularly ensuring accuracy of information presented .

• Managed relationships with key stakeholders including journalists, influencers, bloggers and industry associations.

• Monitored news coverage related to company initiatives or competitors' activities.

• Organized events such as press conferences, interviews, product launches and photo shoots.

• Drafted speeches for senior management team members at company events.

• Coordinated media interviews between executives and reporters.

• Developed and maintained company's corporate image and identity.

• Created strategic marketing plans, resulting in a 12% increase in patient volume.

• Conducted comprehensive market research to guide new service line launches.

• Increased web traffic by 60% through effective SEO and digital media strategies.

• Created content for websites, press releases, newsletters, emails and other digital media platforms.

• Developed and managed marketing campaigns to increase brand awareness, customer engagement, and sales revenue.

• Conducted market research to identify target audiences and develop strategies for product positioning.

• Implemented SEO strategies that increased organic search engine rankings significantly.

• Monitored industry trends to identify opportunities for new products or services launches.

• Managed the development of advertising materials including brochures, leaflets and flyers.

• Delivered presentations at trade shows, conventions and conferences on behalf of the organization.

• Leveraged customer insights and data analytics to optimize marketing performance and ROI.

• Managed external agencies and resources in order to meet project deadlines within allotted budgets.

• Crafted effective messaging that resonates with customers at different stages of the buyer journey.

• Managed budgeting process for all national marketing initiatives to ensure cost efficiency.

• Developed innovative tactics for customer acquisition and retention through loyalty programs. National Marketing Manager & Regional Sales Manager JAN 1996 - JAN 1998 CUL-MAC Industries, Wayne, MI

• Negotiated contracts with vendors, agencies for production, distribution, promotion, advertising needs.

• Coordinated or participated in promotional activities or trade shows to market products or services.

• Evaluated marketing strategies based on knowledge of establishment objectives, market characteristics, and cost factors.

• Developed market-specific merchandising and promotional strategies to expand market share.

• Assessed customer feedback via surveys and focus groups to refine existing products or services and launch new ones.

• Negotiated contracts with vendors, agencies for production, distribution, promotion, advertising needs.

• Monitored progress against KPIs and objectives while providing regular updates to senior management team.

• Crafted effective messaging that resonates with customers at different stages of the buyer journey.

• Leveraged customer insights and data analytics to optimize marketing performance and ROI.

• Built strong relationships with key stakeholders to maximize impact of marketing programs.

• Delivered presentations at trade shows, conventions and conferences on behalf of the organization.

• Analyzed market trends and identified new opportunities for product expansion in the US market.

• Developed and implemented comprehensive national marketing strategies to increase brand awareness and drive sales growth. EDUCATION

Bachelor of Science in Marketing

NOV 1992 Ferris State University, Big Rapids, MI MILITARY SERVICE

United States Marine Corps, Earned the Active Campaign Badge (Desert Shield/Storm) for outstanding service and operational excellence., Instilled a lifelong commitment to teamwork, discipline, and mission focus. REFERENCES

References available upon request

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