Sales is my strength.

DEESHA BHALLA

https://www.linkedin.comin/deeshabhalla//

************@*****.*** Cell: 647-***-****

B2B Sales & Business Development Account Management & Negotiation Results-oriented B2B sales professional with extensive experience in driving pipeline expansion, lead procurement, and account management. Proficient in prospecting, qualifying opportunities, delivering customized solutions, managing objections, and closing high-value deals. Skilled in CRM utilization, territory development, client relationship management, negotiation, upselling, and retention strategies. A collaborative team member acknowledged for coordinating effectively with marketing and product teams to surpass revenue objectives.

• Managed over 250 key B2B accounts within the GTA and Niagara corridor, driving $75M in recurring business and generating an additional $25M through new Sales opportunities.

• Partnered with cross-functional teams to optimize service delivery and elevate client satisfaction, strengthening relationships and achieving the department’s lowest recorded customer churn rate.

• Drove new business through targeted prospecting (cold outreach, networking, territory canvassing) and managed pipeline in Salesforce (CRM) to qualify leads, progress opportunities and close deals. Brokerage Specialist United Parcel Service (UPS) Sep 2023 to Apr 2024

• Liaised with clients, prioritized and processed daily import/export shipments: reviewed queues and alerts, prepared and filed accurate electronic customs entries (ACE/AES, CBSA eManifest), classifications of goods, and calculated duties/fees to meet SLAs.

• Resolved exceptions and expedited releases: investigated holds, inspections, documentations discrepancies, and sanctioned screenings, liaised with carriers, freight forwarders, and customs authorities (CBSA, U.S. CBP) to minimize delays and detention costs.

• Doubled client portfolio from under 200 to 400+ accounts by providing tailored guidance, supporting operations, and identifying growth opportunities while collaborating with internal teams.

• Managed VIP clients including diplomats and government officials, coordinating international travel, protocol, and logistics while liaising with RCMP, CBSA, embassies and municipal authorities to ensure security and regulatory compliance.

• Designed, created curriculum and facilitated hands-on training sessions on diplomatic protocol and emergency procedures for frontline personnel support staff, increasing team competency and response consistency. Manager VIP Concierge Air Canada Nov 2019 to May 2022

• Managed and delivered concierge services to VIPs (including diplomats and government officials), coordinating international travel, diplomatic protocol, and on-ground logistics.

• Discreetly handled sensitive, confidential passenger information with strict discretion and coordinated with RCMP, CBSA, embassies and local authorities to enable and ensure smooth, VIP operations. Account Manager United Parcel Service (UPS) Apr 2024 to Present Global Affairs Manager Federal Dynamics Company Feb 2022 to Present

• Managed a sales team of 14, driving KPI achievement through pipeline development, coaching, and strategic deal support.

• Consistently exceeded cross-sell and retention targets, increasing account value across multiple product lines.

• Designed and implemented regional sales training on consultative selling, objection handling, and account growth that were adopted region-wide.

Education: Public Relations - Humber College

Languages: English, Hindi, Punjabi, Arabic

Inside Sales Lead Rogers Communications Dec 2019 to Dec 2021 Skills

• Sales: Account Executive managing engagement with stakeholder for Process Automation, Data Management, User Adoption and Integration using CRM and API software

• Operations & Coordination: Logistics/travel coordination, protocol & compliance, SOP implementation

• Communication: Public/government relations, crisis communication, community outreach

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