Creative Graphic Designer - E-commerce Brand Storyteller

Creative Graphic Designer with four years of specialized experience primarily within the e-commerce sector, focusing on high-impact visual content. Expert in translating marketing strategies and core brand storytelling into clean, cohesive design that drive engagement, elevate brand awareness, and increase sales. Expertise spans end-to-end production, including digital graphics, product/lifestyle photography, and short-form video content creation across email, social media, and paid advertising. Fully proficient in the Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects).

914-***-**** ***********@*****.*** • My Portfolio Link

• Linkedin Profile Link

Phone Email Websites

2022 - 2025

3 years 8 months

Plum Paper

Marketing Dept.

E-commerce

Company

VISTA, CA

Graphic Designer

• Executed monthly marketing campaign initiatives by translating strategy into cohesive, high-impact visual designs aligned with brand and e-commerce goals.

• Managed end-to-end production workflows for digital advertising assets, including display banners, social media creatives, video content, email templates, and web pages. Delivering on deadlines with consistent attention to detail.

• Maintained organized tracking systems for asset approvals, revisions, and delivery schedules across multiple active campaign assets.

• Adapted and optimized designs for various platforms and screen sizes to improve engagement and conversion performance.

• Prepared planner layouts in multiple formats for production, addressing any issues encountered during the process.

• Served as Lead In-House Photography Producer, overseeing photo shoot planning, set design, styling, lighting, and execution from concept to completion.

• Captured and edited product photography and developed short-form video content—including copywriting, filming, and editing—to support brand storytelling and campaign objectives.

• Sourced props, materials, and set elements to build on-brand photography environments for seasonal promotions.

• Collaborated with cross-functional teams to ensure brand consistency across all media. Elizabeth Galeano

GRAPHIC DESIGNER

Profile

2021 - 2022

Salvation Army Kroc

Center

Marketing Dept.

SAN DIEGO, CA

Junior Graphic Designer

• Reported & collaborated directly with Peter Delgado, Senior Graphic Designer, and Glynis Eckert, Director of Marketing, to execute various design tasks.

• Applied existing brand guidelines to create print collateral, email campaigns, and digital assets for website and social media platforms.

• Prepared artwork in multiple formats for production, addressing any issues encountered during the process.

• Assisted in the coordination of video and photo shoots to ensure seamless production.

• Managed in-house printing operations, including maintaining inventory of paper and ink.

• Maintained communication with external print vendors, overseeing printing projects and tracking progress via spreadsheet management (HP Design jet T520, Canon image Press Lite C165).

• Contributed to creative brainstorming sessions and pitched innovative concepts.

• Created and curated content for the “Verse of the Year” 2022 campaign, aligning with brand messaging and audience engagement goals

Professional

Experience

Logo Designer

• Collaborated effectively to craft a responsive logo for repeat client Professor Megan Sperry, ensuring compatibility across diverse media platforms and screen sizes.

• Proficiently conducted design briefs, delivered presentations, and maintained transparent communication with the client throughout the creative journey, from conceptualization to design implementation.

• Final delivery of print-ready and web-optimized files. 3 Window Cling Designs

• Cultivated a deep understanding of returning client Ann Nickelson’s aesthetic preferences, effectively upholding her established brand standards.

• Collaborated directly with the client to conceptualize and create visually striking window graphics, showcasing seasonal menus and enhancing restaurant promotions.

• Leveraged advanced proficiency in Adobe Illustrator to deliver a range of logo options, ensuring comprehensive client satisfaction through thoughtful design exploration and presentation.

• Strong visual storytelling for marketing campaigns.

• Ability to translate brand goals into clear, on-message design.

• Excellent collaboration with marketing and creative teams.

• Highly organized, deadline-driven, and adaptable in fast-paced environments. Education

Core Strengths

2020, 2021

Kitchenette

Restaurant

Graphic Window

Cling Design,

Freelance

HIGHFALLS, NY

2019 - 2021

SUNY New Paltz

2015- 2018

SUNY Ulster

Bachelor of Fine Arts focus in Graphic Design

2 Years completed, 103 Credits complete.

Completed courses included: Typography, Advanced Typography, Design for Web, Design Research, Visible Systems, Visual Language 1, Interaction Design: UI/UX, Type and Image, Writing Intensive: Art Criticism, Figure Drawing and History of Modern Art.

GPA: 3.97

Associate in Science: Graphic Design

The program curriculum provided a foundation in the Visual and Design Arts with complementary selection of general education.

GPA: 3.75

Technical Skills

Design Tools

Adobe Illustrator

Photoshop

InDesign

After Effect

Lightroom

Adobe Acrobat

Adobe Express

Figma

Procreate

Canon EOS R6

Communication Tools

Asana

Slack

Specialties

Digital Marketing Design

Social Media Graphics

Email Designs

Web Banners

Typography

Layout

Photo Editing

Video Editing

2021

Little Light Pictures

Logo Design,

Freelance

RIFTON, NY

Contact this candidate