Communications Content Web Strategy Writer Editor Digital Marketing

MARK FLANAGAN

Lafayette, CO 303-***-**** mailto:****@**********.*** linkedin.com/in/markflanagan

Communications and content professional with 20+ years of experience writing, editing, designing, and managing digital and print content. Brings strong editorial judgment, brand storytelling, and hands-on creative execution across industries.

CORE SKILLS

Content Strategy · Writing & Editing · Copywriting · Digital & Print Design · Brand Storytelling · Web & Email Content · SEO/SEM · Social Media · Adobe Creative Cloud · Web Analytics · Cross-Functional Collaboration

PROFESSIONAL EXPERIENCE

TRU Community Care

Marketing & Communications Manager 2020 – Present

Lead organization-wide communications and content strategy for a healthcare nonprofit organization, across Hospice, Palliative Care, and PACE service lines.

• Develop and execute multi-channel content strategy across web, print, social media, video, and advertising.

• Write, edit, and design brochures, newsletters, annual reports, and press releases.

• Manage website, email marketing, social media, media relations, and event marketing.

• Maintain brand consistency and digital asset management.

Run Spot Run Book Reviews

Founder & Editor 2014 – 2021

Founded and managed a content-driven book review website.

• Wrote, edited, and published reviews; managed contributors and editorial calendar.

• Oversaw SEO, analytics, and social media engagement.

• Led an online book club reaching 16,000 users and 80,000 pageviews.

Accruit Financial Technology Services

Digital Marketing Manager 2014 – 2019

• Wrote, edited, and designed digital and print marketing content.

• Produced educational video series increasing YouTube subscribers by 37%.

• Managed email marketing via Microsoft Dynamics CRM and ClickDimensions.

Active Network

Analytics Product Manager 2013 – 2014

• Led web analytics strategy and reporting.

• Translated analytics insights into content and UX improvements.

McKesson Health Solutions

Product Manager 2012 – 2013

• Authored product documentation and training materials.

• Led cross-functional teams in Agile environment.

Digital First Media

Digital Product Manager 2011 – 2012

• Defined content requirements across 225+ media properties.

• Implemented feature and syndicated content nationally.

Association of Perioperative Registered Nurses

Webmaster 2009 – 2011

• Directed web content strategy, SEO, and email marketing.

• Managed authors and led full website redesign.

Skyway Systems

Creative Director 2007 – 2008

• Directed branding, web content, and digital campaigns.

• Authored marketing and technical documentation.

Seven Design

Content Director 2008 – 2009

• Led content strategy for Visa’s Practical Money Skills for Life program.

• Authored educational and marketing materials.

GE Access

Web Content Manager 2000 – 2006

• Managed content creation for a large-scale web presence.

• Designed HTML emails, microsites, and usability-tested redesigns.

EDUCATION & TECHNICAL SKILLS

Bachelor of Arts (BA) in English University of North Carolina, Chapel Hill

Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)

WordPress · Drupal · HubSpot · Google Analytics · Constant Contact · HTML/CSS · Microsoft Dynamics CRM

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