Salesforce Developer with 5+ Years SDLC Experience

SALESFORCE DEVELOPER

Mahfooz Ali Baig Sowdagar ******************@*****.*** +1-682-***-**** Linkedin PROFFESIONAL SUMMARY:

• Salesforce Developer with 5+ years of SDLC experience in requirement gathering, solution design, Expertise in Salesforce Lightning, LWC, Apex, REST/SOAP APIs, and Salesforce Integrations. Deployment on the Force.com platform across financial, banking, and healthcare domains.

• Strong command of Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud, and Salesforce CPQ.

• Skilled in Flows, Process Automation, Triggers, SOQL/SOSL, and Data Modeling.

• Hands on experience with Agent force, Einstein AI, Prompt Builder, and AI driven automation.

• Proficient in Copado CI/CD, version control, automated deployments, and release management.

• Deep knowledge of Custom Objects, Security Model, Profiles, Permission Sets, and Record Types.

• Experienced in building Lightning Web Components, Aura Components, and enterprise grade UI using SLDS.

• Strong background in Salesforce Integrations, Apex Callouts, Web Services, and external system connectivity.

TECHNICAL SKILLS:

Salesforce

Technologies

Salesforce.com, Force.com, Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud, Salesforce CPQ, Lightning Web Components (LWC), Aura Components, Vlocity (OmniStudio), Apex Classes & Triggers, Visualforce, SOQL, SOSL, Case Management, Security Controls, Custom Applications, Sandbox Environments, Formula Fields, Custom Objects & Fields, AppExchange, Custom Settings, Workflow Rules, Validation Rules, Approval Processes, Page Layouts, Record Types, Sharing Rules, Profiles, Permission Sets, REST API, SOAP API, Platform Events, Change Data Capture (CDC), External Services, Dashboards, Analytic Snapshots, Data Cloud, AWS Integrations (S3, Lambda, API Gateway), Apex Callouts, Translation Workbench, Custom Labels, Automation (Flows, Process Builder), Prompt Builder, Agentforce Testing Center. Salesforce &

DevOps Tools

VS Code Salesforce CLI, Git, GitHub, Copado CI/CD, Change Sets, Scratch Orgs, Sandboxes, Salesforce Inspector, Workbench, Data Loader, Data Import/Export Wizard, Force.com IDE, Force.com Explorer, Agentforce. Methodologies Agile (Scrum)

Languages Apex, Java, JavaScript, SQL, Python, HTML, XML, CSS Databases MySQL, PostgreSQL, DB2, SQL Server

Tools MS Office & VS Code IDE, Eclipse IDE Plug-in WORK EXPERIENCE:

Salesforce Lightning Developer – Bank of America Jan 2025 – Present

• Designed and developed Apex Triggers, Apex Classes, and Batch Apex to automate complex banking workflows across Account, Contact, Opportunity, and Custom Objects.

• Built secure, scalable integrations between Salesforce and enterprise systems (MuleSoft, AWS, SAP) using REST API, SOAP API, Platform Events, and Apex Callouts.

• Developed custom Lightning Web Components (LWC) and Aura Components to modernize UI/UX for internal banking teams and customer-facing portals.

• Implemented Sales Cloud, Service Cloud, and Experience Cloud solutions to streamline customer onboarding, case management, and branch operations.

• Configured and customized Salesforce CPQ for pricing rules, product configuration, discount schedules, and quote templates for corporate banking services.

• Automated business processes using Flows, Process Builder, Approval Processes, and Validation Rules to reduce manual effort and improve compliance.

• Integrated Salesforce with AWS S3 and AWS Lambda for secure document storage, event-driven processing, and large-file handling.

• Built enterprise Lightning applications using Lightning App Builder, SLDS, and reusable LWC modules for consistent UI across teams.

• Implemented Data Cloud for unified customer profiles, identity resolution, and segmentation across credit card, mortgage, and investment systems.

• Developed AI-powered solutions using Prompt Builder, Agentforce, and Einstein Service Replies to enhance call center productivity.

• Configured Security Controls, Profiles, Permission Sets, Sharing Rules, and Role Hierarchies to meet strict banking compliance and data-access requirements.

• Created dashboards and reports for loan pipelines, fraud cases, customer interactions, and operational KPIs using Salesforce Reports & Dashboards.

• Managed deployments and release cycles using Copado CI/CD, Git, Scratch Orgs, and multi-sandbox governance.

• Built and optimized SOQL and SOSL queries for high-volume data operations and performance-critical banking processes.

• Supported Marketing Cloud integrations for customer journeys, lead nurturing, and targeted financial product campaigns.

• Implemented Service Cloud features including Service Console, Knowledge Base, Case Feed, Entitlements, and Omni-Channel routing.

• Designed and deployed Custom Objects, Visualforce Pages, Custom Tabs, and Auto-Response Rules to support regulatory and operational workflows.

• Performed data migration and cleansing using Data Loader, Import Wizard, and scheduled Data Export jobs for audit and compliance.

• Conducted end-to-end testing of Apttus/CPQ configurations in Sandbox environments to ensure accurate pricing and contract workflows.

Salesforce Operations Specialist — University of Texas at Arlington Jun 2023 – Dec 2024

• Automated the full Parking Permit Management lifecycle using Custom Objects, Flows, Approval Processes, and Validation Rules for students, faculty, staff, and visitors.

• Built a centralized Parking Violation & Ticketing System using Service Cloud Case Management, enabling officers to log violations, track appeals, and manage payments.

• Developed Lightning Web Components (LWC) for mobile friendly violation entry, permit lookup, and real time parking status checks.

• Integrated Salesforce with payment gateways and third party permit platforms (e.g., T2, ParkMobile) using REST API and External Services.

• Designed CRM Analytics Dashboards to track parking utilization, violation trends, peak hour occupancy, and revenue insights for leadership.

• Implemented Experience Cloud self service portal for permit applications, ticket appeals, visitor passes, and event parking requests.

• Integrated Salesforce with AWS SES for automated notifications (permit approvals, ticket reminders) and AWS S3 for secure permit document storage.

• Built automated workflows for lost/stolen permit replacement, including Apex Triggers, eligibility checks, and supervisor Approval Processes.

• Used Platform Events and CDC (Change Data Capture) to sync real time parking data from IoT sensors and enforcement devices.

• Configured Security Controls, Profiles, Permission Sets, and Sharing Rules to ensure FERPA compliant access to student and staff parking data.

• Performed regular data hygiene activities including deduplication, mass updates, and data imports/exports using Data Loader and Workbench.

• Collaborated with IT and Parking Services to gather requirements and translate them into scalable Salesforce Lightning solutions.

• Participated in UAT, deployment cycles, and release management using Copado CI/CD, Git, and multi sandbox environments.

• Implemented Einstein Service Replies and Prompt Builder to automate responses for common parking inquiries and boost service efficiency.

• Created automated reminders for permit renewals, unpaid violations, and event parking using Scheduled Flows and Email Alerts.

Salesforce Lightning Developer — Accenture-India Oct 2021 – Jul 2022

• Built Lightning Web Components (LWC) and Aura Components to support patient intake workflows, appointment scheduling, and provider patient communication.

• Developed Apex Triggers, Apex Classes, and Batch Apex to automate clinical workflows such as referral routing, care plan updates, and patient eligibility checks.

• Implemented Service Cloud for healthcare case management, enabling agents to track patient inquiries, insurance issues, prior authorizations, and medical record requests.

• Integrated Salesforce with EHR/EMR systems (Epic, Cerner, Allscripts) using REST API, SOAP API, and HL7/FHIR based integrations via MuleSoft.

• Built Experience Cloud portals for patients to view appointments, submit forms, request prescription refills, and communicate securely with care teams.

• Designed Lightning Console Apps for care coordinators, enabling a unified view of patient history, claims, authorizations, and care plans.

• Implemented HIPAA compliant security controls using Profiles, Permission Sets, Shield Encryption, Field Level Security, and Audit Trail.

• Automated insurance verification and claims workflows using Flows, Process Builder, and Approval Processes.

• Created CRM Analytics Dashboards to track patient satisfaction, care team performance, appointment volumes, and clinical KPIs.

• Migrated legacy healthcare CRM systems (Siebel, custom EMR tools) to Salesforce using Data Loader, API based imports, and data transformation scripts.

• Developed Visualforce pages and custom UI for medical staff to manage patient records, lab results, and care notes.

• Built Platform Event based integrations to sync real time updates from clinical systems (e.g., lab results, appointment status changes).

• Implemented Marketing Cloud journeys for patient reminders, wellness campaigns, vaccination drives, and follow up care communication.

• Configured Salesforce Health Cloud features such as Care Plans, Care Teams, Assessments, and Patient Timeline (if applicable to the project).

• Conducted UAT, sprint demos, and requirement workshops with clinicians, administrators, and healthcare operations teams.

• Performed data quality checks, deduplication, and compliance audits to ensure accuracy of patient and provider data.

• Created reusable Lightning Design System (SLDS) based components for consistent UI across clinical and administrative modules.

• Supported call center operations by implementing Omni Channel routing for patient support, billing inquiries, and appointment scheduling.

• Developed automated notifications for appointment reminders, lab result availability, and prescription renewals using Email Alerts, AWS SES, and Scheduled Flows. Salesforce Developer — Infosys-India Jun 2021 – Oct 2021

• Implemented Service Cloud Case Management to handle customer issues such as network outages, SIM activation failures, billing disputes, and service requests.

• Built Lightning Web Components (LWC) for customer support agents to quickly validate customer identity, check plan details, and troubleshoot network issues.

• Automated telecom workflows using Apex Triggers, Flows, and Process Builder for SIM swaps, plan upgrades, device replacements, and number porting (MNP).

• Integrated Salesforce with telecom OSS/BSS systems (e.g., Amdocs, NetCracker, Ericsson) using REST API, SOAP API, and middleware platforms.

• Developed Einstein Chatbot components (including LWC for file uploads) to automate customer interactions for billing queries, plan recommendations, and outage updates.

• Created Reports & Dashboards to track call center performance, customer churn, network issue trends, and SLA compliance.

• Implemented Web-to-Case and Email-to-Case for capturing customer complaints from portals, mobile apps, and email channels.

• Built Visualforce pages and custom UI for telecom agents to manage customer accounts, service plans, device inventory, and usage history.

• Configured Assignment Rules, Auto-Response Rules, and Escalation Rules to route cases to the correct telecom support teams (billing, technical, provisioning).

• Performed data migration of customer accounts, service plans, and billing history using Data Loader, ensuring data accuracy and integrity.

• Implemented Role Hierarchy, Profiles, Permission Sets, and Sharing Rules to secure sensitive telecom customer data.

• Developed Approval Processes for plan upgrades, corporate account discounts, and device replacement requests.

• Built Apex Batch Jobs to sync customer usage data, billing cycles, and network alerts from external systems.

• Integrated Salesforce with telecom billing systems to display real-time usage, outstanding balances, and payment history inside the agent console.

• Created custom email templates for outage notifications, billing reminders, plan renewal alerts, and SIM activation confirmations.

• Designed Service Console layouts for telecom agents to manage high-volume customer interactions efficiently

Salesforce Administrator/Developer — KPMG-India Jun 2020 – May 2021

• Managed Property Listings using Custom Objects to track buildings, units, availability, pricing, amenities, and lease terms.

• Automated Lead-to-Lease workflows using Process Builder, Flows, and Approval Processes for property inquiries, tours, applications, and lease approvals.

• Implemented Service Cloud Case Management to handle maintenance requests, tenant complaints, move-in/move-out requests, and vendor service tickets.

• Built Reports & Dashboards to track occupancy rates, leasing performance, agent productivity, property revenue, and maintenance SLAs.

• Configured Web-to-Lead and Web-to-Case for capturing property inquiries and maintenance requests from real estate websites and tenant portals.

• Created Custom Objects & Relationships for properties, units, tenants, leases, maintenance requests, inspections, and vendor management.

• Implemented Assignment Rules and Escalation Rules to route maintenance cases to the correct property manager or vendor based on location and priority.

• Used Data Loader for bulk import of property data, tenant records, lease agreements, and historical maintenance logs.

• Built Validation Rules, Formula Fields, and Record Types to enforce business rules for lease pricing, occupancy status, and tenant eligibility.

• Configured Security Controls, Profiles, Permission Sets, and Sharing Rules to ensure property managers only access data for assigned regions or buildings.

• Automated rent reminders, lease renewal notifications, and maintenance follow-ups using Workflow Rules, Email Alerts, and Scheduled Flows.

• Integrated Salesforce with property management systems (Yardi, RealPage, AppFolio) using REST API for syncing leases, payments, and tenant data.

• Customized Page Layouts and Lightning Record Pages for leasing agents, property managers, and maintenance teams to improve productivity.

• Implemented Chatter for internal collaboration between leasing teams, maintenance staff, and property managers.

• Performed data quality audits, deduplication, and cleanup to maintain accurate tenant, property, and lease records.

• Created Custom Email Templates for lease approvals, maintenance updates, tour confirmations, and tenant onboarding.

EDUCATION:

Master’s of Science in Computer Science

• At University of Texas at Arlington

• Aug 2022 – Dec 2024

Bachelor’s in Electronics and Communication Engineering

• At Koneru Lakshmaiah Education Foundation

• Jun 2016 – May 2020

CERTIFICATIONS:

• Wipro Talent Next-Java

• Salesforce Certified Administrator

• Salesforce Platform Developer-1

• HCIA – AI (Huawei Certification)

• Salesforce Agent force Specialist

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