Performance Marketing Specialist - SEM & Social Ads Expert
Resume:
Computer skills
Paid Search Platforms
Google Ads
Microsoft Advertising
Amazon Ads
SA360
Google Merchant Center
Paid Social Advertising
Meta Ads Manager
LinkedIn Campaign
Manager
TikTok Ads
X Ads (Twitter)
Attribution & Analytics
Google Analytics
Adobe Analytics
AppsFlyer
Google Tag Manager
Data Visualization
Power BI
Looker Studio
Excel
Keyword Research
Semrush
Ahrefs
SpyFu
Google Trends
CMS
WordPress
PrestaShop
Shopify
CRM
Salesforce
HubSpot
Odoo
Zoho
Languages
English
B2
Spanish
Native
Social Networks
Almys Silgado
Performance Marketing Specialist
Performance Marketing Specialist with a focus on SEM and comprehensive expertise in Social Ads, SEO, and e-commerce. Certified in Google Ads and Data Analytics. I integrate Google Analytics, Power BI, and Excel to transform complex datasets into actionable insights. I leverage data-driven optimization to achieve scalable growth and high-impact results.
Work experience
Education
Certifications
Creedly
Artificial Intelligence Fundamentals, Introduction to Cybersecurity, Introduction to Data Science, Python Essentials 1, Working in a Digital World: Professional Skills. https://www.credly.com/users/almyssilgado/
****@************.***
28012, Madrid.
@almyssilgado
@almyssilgado
Digital Marketing Professor
Since September 2024 CEI Madrid, Spain
Delivered four professional training programs in SEO, SEM and Web Analytics for adult students on the Madrid campus of cei.es
SEM Specialist
From September 2024 to November 2025 Adglow Madrid, Spain Led Samsung’s home appliances Google Ads strategy via Publicis, driving 300%+ YoY ROAS growth during Black Friday on samsung.com/es/ Paid Media Specialist
From April 2023 to June 2024 Agencia Top SEO Madrid, Spain Led performance and lead generation campaigns on Google Ads and Social Media, achieving optimal results for our clients.
SEO & Performance Marketing Lead
From October 2021 to November 2022 Fundas Inspiral Madrid, Spain Developed and implemented Search Ads, Shopping Ads and SEO, increasing sales by more than 30% of fundasinspiral.com
PPC Manager
From May 2015 to October 2019 Impulso Digital Bogotá, Colombia Developed and implemented 360-degree digital marketing strategies that drove sales and customer engagement for small business clients. SEO Consultant
From March 2013 to June 2014 OMD Guatemala Bogotá, Colombia Led SEO projects for major clients including Prensa Libre and Pollo Campero, significantly improving their online visibility.
Digital Planner
From June 2011 to October 2013 Panda Consulting Bogotá, Colombia Developed digital media plans for different clients, including search, social, and display advertising.
Search Engine Executive
From February 2010 to February 2011 GroupM Bogotá, Colombia Executed SEO for Gillette Latin America and ran SEM campaigns for clients like Mediacom, Mindshare, and Nexus.
Digital Transformation Expert
From March 2025 to July 2025 Esden Business School Madrid, Spain Marketing and Sales Management
From March 2024 to July 2024 UEMC Business School Madrid, Spain Data Analytics with Power BI
From April 2024 to July 2024 IBM SkillShop & Datahack Madrid, Spain Journalist
From January 2020 to July 2024 Politécnico Grancolombiano Bogotá, Colombia
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