AI-Driven Product Leadership & 0-1 Innovation Executive

KRISTEN M. GUHDE

San Francisco, CA ***** 415-***-**** ******@***.*** linkedin

SUMMARY

Product, program and analytics leader with 25 years solving complex problems through ML/AI, UI/UX and data-driven solutions, including 10+ years managing teams. Combine user research, rapid prototyping, and technical acumen to lead cross-functional implementation from 0-1 builds to GTM launches across consumer, SMB, and enterprise environments. Bridge stakeholders and technical teams while leveraging data to drive measurable impact and feedback loops.

CORE COMPETENCIES

AI/ML Program Leadership: ML model evaluation & deployment, AI strategy & roadmap, experimentation frameworks Product & Analytics: A/B testing & optimization, data-driven decision making, user research & metrics Go-to-Market & Launch: 0-1 product launches, cross-functional GTM execution, phased rollouts, sales & partner enablement, sales positioning & marketing rollouts, product led growth Technical Expertise: Search & personalization, CRM, recommendation systems, identity resolution, SQL, ML/AI applications, hands-on prototyping in Jupyter and Ollama PROFESSIONAL EXPERIENCE

FORKS OVER KNIVES Head of Product Management Feb 2025 - Sep 2025

● Led product, engineering, and design teams through platform migrations across CMS (Sanity), e-commerce

(Shopify), and app purchases, implementing middleware improvements that stabilized system performance

● Built AI product roadmap through customer research and data analysis, identifying ML applications for search relevancy, auto-recipe upload, personalization, and chat support

● Launched new cooking class product line from concept through market delivery KINSHIP, a division of Mars PetCare Director of Product Management Jun 2022 - Sep 2023

● Led product team through 0-1 marketplace MVP launch, establishing data-driven exit criteria and experimentation framework that validated business model and informed strategic product pivot

● Applied NLP to thousands of customer reviews to create healthcare taxonomy and quality-of-care framework, increasing conversion 30%

● Built semi-automated provider onboarding and booking system that improved engagement and laid foundation for Mars veterinary network integration

ATTENTIVE Lead Product Manager, New Product Experimentation Oct 2021 - Mar 2022

● Led experimental product development from research through live pilots, using rapid prototyping to validate new product categories and market opportunities

● Conducted technical architecture analysis to develop ML-driven identity resolution strategy addressing cross-client tracking and probabilistic user matching for $6B company STITCH FIX Lead Product Manager, Discovery & Growth Aug 2020 - Oct 2021

● Led go-to-market launch of ML-powered FreeStyle direct-to-buy business, orchestrating cross-functional teams to deliver 30% increase in acquisition and 20% improvement in discovery engagement

● Built personalized discovery experience with ML-backed styling recommendations and modular content architecture, making critical technical tradeoffs to meet launch deadlines TRIPADVISOR Group Product Manager, Search, Personalization & Taxonomy Apr 2018 - May 2020

● Established 3 AI/ML teams and infrastructure, partnering with data science to deploy logistic regression, neural networks, and recommendation systems that generated millions in revenue

● Applied Word2Vec embeddings to review corpus to transition search from keyword matching to semantic intent understanding, improving conversion 30%+ through improved semantic understanding, rankings and UI/UX

● Built personalization infrastructure to capture real-time user signals, achieving 1.3% conversion lift in first production test

OPENTABLE Senior Product Manager, Search, Mobile Web, AB Testing & Recs Mar 2016 - Apr 2018

● Promoted to Single Threaded Leader for Experimentation after achieving 30% test win rate (vs 18% average) and 5,000+ incremental bookings quarterly; scaled methodology company-wide, improving test wins 5%

● Led product-led growth response to Google's mobile-first ranking, preserving 70% SEO revenue and converting mobile web into acquisition channel

● Built logistic regression model to analyze metadata conversion impact, improving restaurant onboarding

● Scaled data science partnership from 1 to 3+ data scientists working on personalization, testing ML similarity models that drove millions in revenue

Mid Career Experience

WALMART Manager - Testing and Optimization Jun 2012 - Nov 2015

● Established A/B testing strategy and experimentation framework for Walmart.com spanning product, marketing, merchandising, and executive initiatives, setting organizational standard

● Partnered with engineering to define requirements and build scalable experimentation platform for cross-functional teams

● Developed cross-functional training programs to elevate organizational data literacy and experimentation rigor, driving $250M+ in quarterly revenue

INDEPENDENT Management Consultant Aug 2010 - Mar 2012

● Designed capacity planning model for Salesforce.com to support 30% growth rates, translating business requirements into technical specifications and performance metrics

● Developed enterprise auditing tools, dashboards, and workflow automation for Fortune 500 companies and major organizations including PG&E, NetApp, Enphase Energy, and Blue Cross Blue Shield Early Career Experience

CITY AND COUNTY OF SAN FRANCISCO Performance Consultant 2008-2010 WELLS FARGO BANK Product Strategy Consultant, Senior Financial Consultant 2005-2008 DESORI (Personalized E-commerce) Co-Founder 2004-2008 QUINSTREET Senior Marketing Manager 2003-2004

AMAZON Finance Manager 2000-2002

GENERAL ELECTRIC Financial Management Training Program Graduate (Six Sigma Certification) 1998-2000 Established analytical foundations, improved operational efficiencies, and supported product improvements & growth across diverse sectors including banking, e-commerce, manufacturing, marketing agencies, and public sector organizations. At Amazon, created the first activity based costing system, customer lifetime value model, company wide free shipping tests and original financial model for Amazon Prime to drive growth. Led testing & optimization strategies for paperless ATM deposits, customer analysis, and cross-functional initiatives across Fortune 500, government, and startup environments.

EDUCATION

Case Western Reserve University Master of Business Administration (MBA), Investments Finance University of Akron Bachelor of Science (BS), Operations Research & Business Statistics

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