ROB STENSETH
Calgary, AB, Canada
Founder & CEO, 999986666 Contracting Ltd.
Creative Director • Modular AI Systems Architect • Senior Designer
Email: ***@*********.***
Phone: 403-***-****
Portfolio: www.999986666.com
PROFESSIONAL SUMMARY
Creative Director and multidisciplinary designer with 20+ years of experience leading visual identity, brand systems, and digital production across diverse industries. Founder of a long-running creative studio delivering high-impact design, illustration, and modular AI-driven systems. Known for building cohesive visual ecosystems, architecting adaptive workflows, and translating complex technical ideas into compelling narratives. Combines deep craft expertise with systems thinking, team leadership, and a passion for ceremony, continuity, and brand lineage. Now seeking to bring creative leadership, operational clarity, and strategic storytelling to a mission-driven communications team.
CORE COMPETENCIES
Creative Direction & Visual Identity
Brand Systems & Governance
Graphic Design & Illustration
Modular AI Systems Architecture
Workflow Optimization & Intake Management
Cross-Functional Collaboration
Strategic Storytelling & Narrative Development
UX Thinking & Rapid Prototyping
Multimedia Production (Print, Digital, Motion)
Leadership, Mentorship & Team Development
Audit Trails, Documentation & Process Design
Community Engagement & Social Impact Alignment
PROFESSIONAL EXPERIENCE
Founder & Creative Director
999986666 Contracting Ltd. — Calgary, AB
2024–Present
Lead all creative direction, brand development, and design execution for a wide range of clients across technology, community organizations, and small business sectors.
Build and maintain complete visual identity systems, ensuring consistency, lineage, and long-term adaptability across print, digital, and experiential media.
Architect modular AI-powered tools, pads, and workflows that enhance creative production, auditability, and cross-team collaboration.
Translate complex technical concepts into accessible, compelling visual narratives for stakeholders, clients, and community partners.
Manage end-to-end project lifecycles including intake, scoping, scheduling, stakeholder communication, and delivery.
Mentor collaborators, contractors, and junior designers, fostering a culture of clarity, creativity, and continuous improvement.
Produce high-quality illustrations, posters, promotional materials, branded assets, and digital experiences with a focus on precision and continuity.
Serve as a bridge between creative vision and technical implementation, ensuring design decisions align with strategic goals.
Freelance Designer & Illustrator
Various Clients — Canada & International
2000–Present
Delivered graphic design, illustration, and branding services for clients in entertainment, retail, technology, and nonprofit sectors.
Developed logos, posters, album artwork, merchandise, and digital campaigns with a strong emphasis on storytelling and visual cohesion.
Collaborated with marketing teams, founders, and community leaders to shape brand voice and visual direction.
Provided rapid prototyping, concept development, and creative consultation for emerging projects and startups.
SELECTED PROJECT HIGHLIGHTS
Designed and maintained long-term brand systems for multiple organizations, ensuring visual consistency across all channels.
Created adaptive, AI-integrated design consoles (SmartPad, PowerPad) that merge creative tooling with conversational intelligence.
Developed ceremonial UI frameworks emphasizing lineage, continuity, and audit-ready workflows.
Led community-focused design initiatives supporting local organizations and social impact groups.
Produced hundreds of high-quality illustrations and digital assets used in campaigns, events, and product launches.
EDUCATION & PROFESSIONAL DEVELOPMENT
Self-Directed Professional Development (20+ years)
Focus areas:
Graphic Design & Illustration
Digital Production & Creative Software
AI Systems Architecture
UX Design & Interaction Models
Brand Strategy & Communications
Workflow Design & Operational Systems
TECHNICAL SKILLS
Design Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Affinity Suite
AI & Systems: Modular AI architecture, prompt engineering, workflow automation, adaptive UI design
Production: Print layout, digital asset creation, motion graphics fundamentals
Web & UX: Wireframing, prototyping, interface logic, user flows
Other: Documentation systems, audit trail design, brand governance frameworks
COMMUNITY & IMPACT
Deeply engaged with local Calgary community and social impact organizations.
Support nonprofits and grassroots groups with design, storytelling, and brand clarity.
Advocate for accessible, human-centered creative technology.
PERSONAL ATTRIBUTES
Visionary systems thinker
Detail-obsessed craftsperson
Collaborative and direct communicator
Builder of ceremony, continuity, and meaning in design
Thrives in environments that value creativity, structure, and impact