Dan Willey Creative Director / Art / Copywriting
***** ******* ****, ******* *****, MI 48025
mobile: 313-***-**** email: ***********@******.*** Freelance, Arsenl, Miami, FL
Creative Director, Sept. ‘23–Present
Smokey Bones BBQ Restaurants, Hinckley Yachts, Pearson English, Bringer Air Cargo. Social Media, Content Creation, OOH, Broadcast. Weber Shandwick, Detroit, MI
Associate Creative Director, April ’17–April ‘23
Chevrolet PR, Social Media, GM Story Bureau-Content Studio, GM PR-Earned Media, Ernst &Young, NDS, OnStar Insurance, Michelin & Goodyear Social Media.
Commonwealth/McCann, Detroit, MI
Creative Director, Sept. ‘15–April ‘17
Chevrolet Global, Chevy Trucks National and Commercial, Carhartt, Manchester United FC Sponsorship.
HudsonRouge, Dearborn, MI–New York, NY
Creative Director, Sept. ‘12– Aug. ‘15
Lincoln Retail Advertising, Sales Events and Digital. Lincoln Certified Pre-Owned Advertising and Digital. Doner, Southfield, MI–Toronto, CA
Creative Director, July ‘06–Aug. ‘12
Mazda U.S. Mazda Canada, Mill St. Brewery, Bellwood Canada, Canadian Retinoblastoma Society, U.S. Cellular, Timken, Fiat–Chrysler National Retail Advertising.
Experience
Education
Recognition
Chemistri, Troy, MI
Creative Director, July ’03–July ’06
Cadillac National Advertising, CPO, Digital and Collateral. University of Michigan.
About
Wayne State University, Detroit, MI
B.F.A., Advertising Design.
Adweek All-Stars, One Show Finalists, Cannes finalists, Cannes Cyber Lion, N.Y. Art Director’s Club, Andys, Clios, British AD&D, Sammy Awards, Mixx Awards, Shorty Awards, Webby Awards, D Show (2-Best of Show). I’m Dan, a strategic thinker, creative leader and mentor, with over twenty years of experience having worked in Detroit, Chicago and Toronto. I’ve helped build local and national brands from the ground up with campaigns that encompass everything from social and digital to print and broadcast. I’ve been known to wear many different hats, everything from CD to art director to copy and even the guy who picks up the pizza. I believe no matter the size of the account or the channel it lives on the big idea is still as relevant as ever.