Sales Director

CURRICULUM VITAE

CARLOS RODRÍGUEZ ARTACHO

Marbella, Málaga, Spain Tel.: +34-630-***-*** Email: ********@*****.*** LinkedIn: linkedin.com/in/carlosrodriguezartacho

EXECUTIVE PROFILE

Senior Sales and Commercial Management professional with over twenty years of international experience within the real estate and services sectors, specialising in luxury and off-plan residential developments. Extensive background leading multicultural sales teams, structuring international sales networks and driving revenue growth in competitive markets. Highly experienced in strategic sales planning, developer relations, CRM optimisation and process improvement. Recognised for a pragmatic leadership style, strong commercial judgement and the ability to align sales strategy with long-term business objectives. CORE COMPETENCIES

• Senior Sales Management & Commercial Strategy

• International Real Estate Sales (Off-Plan & Luxury)

• Sales Team Leadership & Performance Management

• Developer & Institutional Client Relations

• CRM Optimisation & Sales Process Design (Zoho)

• Market Expansion & International Partnerships

• Negotiation with High-Net-Worth Clients

• Digital Marketing, Personal Branding & AI Tools

• Cross-Cultural Communication & Multilingual Sales PROFESSIONAL EXPERIENCE

PRIME INVEST – Marbella, Spain

Sales Manager / Sales Team Coordinator 2017 – Present Senior member of the management team responsible for the commercial performance of multiple off-plan residential developments across the Costa del Sol and international markets. Leading and coordinating international sales teams, defining sales strategies, supervising client qualification processes and acting as a key interface between developers, internal departments and international partners.

• Leadership and coordination of international sales teams selling off-plan residential developments.

• Design and implementation of standardised sales procedures, reservation protocols and reporting systems.

• Direct involvement in sales strategy definition, pricing logic and launch coordination with developers.

• Creation of innovative digital sales tools (interactive project visualisation, virtual tours and sales assets).

• Optimisation of CRM usage (Zoho), automation of workflows and improvement of lead qualification processes.

• Active use of digital channels and social media for project visibility and lead generation.

• Regular reporting to ownership and senior management on sales performance and market trends. COLDWELL BANKER PREVIEWS INTERNATIONAL – Marbella, Spain Sales Director / Luxury Real Estate Consultant 2015 – 2017 Responsible for sales operations within the luxury residential segment, working with high-net-worth international clients. Development of international collaborator networks, market analysis and sales planning within one of the world’s leading luxury real estate brands. SELECTED HOMES ON REQUEST – Marbella, Spain

International Sales Director 2013 – 2015

Directed international sales activity for a boutique real estate firm specialising in high-end properties. Led sales teams, developed annual commercial plans and expanded international client acquisition channels. HELICÓPTEROS SANITARIOS – Marbella, Spain

Development, Administration & Sales Director 2011 – 2013 Executive role combining commercial development, operational restructuring and sales leadership. Implementation of KPIs, incentive schemes and brand positioning strategies, resulting in sustained sales growth and significant cost optimisation.

GARU REAL ESTATE – Marbella, Spain

HR & International Sales Director 2005 – 2009

Initially responsible for the creation and development of the HR department, later appointed to lead the international sales division of a 160-employee real estate organisation with 14 offices. Oversaw recruitment, training and international expansion.

ASAP WORLDWIDE – London (UK) & Barcelona (Spain)

HR Director Credit Control Director Sales Coordinator 2002 – 2005 Held multiple senior roles within an international communications agency operating across Europe, the Middle East and Africa. Managed HR, finance and sales operations and negotiated directly with senior corporate and government stakeholders.

GRUPO VIAJES MARSANS – Madrid, Spain

Accounts Payable Department Supervisor 2000 – 2002 Supervised accounts payable operations for one of Spain’s largest travel groups, managing supplier payments and financial reporting with an annual budget exceeding €600 million. EDUCATION

• BA (Hons) International Business Administration – University of Lincolnshire & Humberside, United Kingdom

• Associate Degree in Business Administration – University of Cantabria, Spain LANGUAGES

• Spanish: Native

• English: Bilingual / Fluent (British English)

ADDITIONAL INFORMATION

Extensive experience working with international clients and multicultural teams. Full availability for travel. Strong digital and technological orientation, including CRM systems, AI-assisted content creation and social media marketing applied to real estate.

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