Operations & Strategy Executive with P&L ownership

TIM EDWARDS, MBA

Fredericksburg, VA 443-***-**** *************@*****.***

EXECUTIVE PROFILE

Operations, Sales & Strategy $1B+ P&L Ownership

Executive leader with 15+ years of experience transforming legacy business models into high-efficiency growth engines. Proven track record of managing a $1B P&L, overseeing 220+ distributed assets, teams of over 200, and driving enterprise-wide strategic initiatives. Expert in navigating complex stakeholder environments. Able to thrive in balancing the needs of corporate boards, independent operators, and cross-functional teams to deliver structural cost reductions and operational standardization. Servant leader who builds high-accountability cultures and scalable infrastructure for long-term value creation. PROFESSIONAL EXPERIENCE

THE WILLS GROUP La Plata, MD

Director of Operations & Executive Team Member Jan 2022 – Aug 2025 Executive officer responsible for the strategic direction, P&L, and daily operations of a $900M+ business unit encompassing 250M annual fuel gallons and 220 retail locations.

● Strategic Transformation: Identified stagnation in the legacy operator model. Conceptualized and executed the "Retailer Excellence Program+" a restructuring of the operating incentives for 200+ independent partners.

Impact: Achieved 98% adoption in Year 1, creating a uniform performance standard across the enterprise and helping drive 4% more gallons at top-performing stores.

● P&L & Cost Optimization: Managed a complex P&L with tight margins. Implemented aggressive variable expense controls during inflationary periods.

Impact: Delivered a 5% reduction in variable repair expenditures by consolidating vendors and enforcing strict capital discipline.

● Operational Infrastructure & Tech: Directed the enterprise-wide rollout of auditing and back-office integration, replacing manual workflows with data-driven oversight.

Impact: Scaled to 2,500+ documented inspections annually, increasing Customer Experience scores from 94.8% to 98% across a fragmented network.

● Talent & Change Management: Led a high-stakes cultural turnaround. Restructured the field leadership team, replacing 50% of the headcount to upskill the organization. Designed a comprehensive 3-day leadership academy to build a talent pipeline. THE WILLS GROUP La Plata, MD

Senior Regional Operations Manager Jan 2017 – Dec 2021 Led a multi-state region of 52 corporate and franchise locations, managing a team of 4 Area Managers and 200+ indirect reports. Focused on turning around underperforming assets.

● Margin Expansion: Diagnosed profitability gaps in corporate-operated sites. Implemented rigorous waste tracking and portion control training.

Impact: Increased food margins by 3.9 percentage points (20.7% to 24.6%) within 18 months, adding significant bottom-line profit.

● Turnaround Leadership: Took over a struggling region and realigned operational priorities. Coached "Below Expectations" managers into top performers, significantly reducing turnover in critical leadership roles.

● Inventory Control: Tightened inventory audit procedures, consistently keeping merchandise loss below industry averages through improved accountability systems. THE WILLS GROUP La Plata, MD

Franchise Development Manager Jan 2013 – Dec 2016 Directed market expansion and real estate acquisition strategies. Responsible for the end-to-end sales funnel, from lead generation to contract execution.

● Revenue Growth: Personally sold and onboarded 30+ new franchise partners, securing over

$2M in initial new revenue.

● Process Innovation: Spearheaded the selection and implementation of a new CRM and marketing automation tech stack.

Impact: Tripled sales funnel velocity and reduced "time-to-contract" by streamlining the due diligence and approval process.

CBS RADIO Baltimore, MD

Account Executive Jan 2008 – Dec 2012

● Business Development: Consistently ranked #1 for new business sales. Consulted with national brands to develop integrated media campaigns, quadrupling personal sales commissions over a 5-year period.

EDUCATION & CERTIFICATIONS

Master of Business Administration (MBA) Loyola University Maryland

● Honors: Magna Cum Laude

Bachelor of Arts Franciscan University of Steubenville Core Competencies:

● Financial: P&L Management ($1B+), Capital Budgeting, Yield Management, Cost Optimization.

● Strategic: Change Management, Network Transformation, Vendor Negotiation, Strategy.

● Operational: Multi-Unit Retail, Supply Chain Logistics, Franchise Relations, Risk Management.

● Technical: Power BI, CRM, Marketing Automation, MS Office, Rizepoint.

Contact this candidate