Product Marketer- Campaign & Content Specialist

Daynon Downey Denver, CO *******@*****.*** 720-***-**** linkedin.com/in/Daynon-downey28/

SUMMARY OF QUALIFICATIONS

Fourth year marketing student and professional with proven experience supporting go-to-market strategies, promotions, and brand messaging to increase awareness and adoption of products and services. Skilled in creating and managing a variety of marketing materials, including digital campaigns, website content, social media, sales collateral, webinars, and presentations. Strong project management abilities with a track record of coordinating multiple initiatives, meeting deadlines, and driving results in fast-paced environments.

EDUCATION

Bachelor of Science in Business Administration (BSBA) – Marketing, University of Colorado Denver December 2025

• Leadership and Honors: Vice President of Marketing, Alpha Phi Kappa Lamba Chapter, 3.5 gpa.

• Relevant Coursework: Principles of Marketing, Marketing Research, Consumer Behavior, Social Media in Business, Advertising, International Marketing, Sports Marketing, Search Engine Optimization. RELEVANT EXPERIENCE

Product Marketer, Signify, Aurora CO January 2025 – Present

• Assist with Spec Sheet creation and development, including editing, designing, and uploading to the website using Adobe Photoshop, InDesign and Workfront

• Assist in executing project-specific marketing plans, including campaign timelines and stakeholder communications

• Draft and proofread internal and client-facing documents to ensure accuracy and consistency

• Support proposal development efforts by organizing content and coordinating with stakeholders to meet submission deadlines using HubSpot

• Contribute to the planning and execution of client events, including trade shows and conferences ensuring professional brand representation

• Present to clients and shareholders weekly, giving project updates, growth opportunities, and competitive analyses leading to 3+ new product development opportunities and seeing a 5% increase in client retention. Marketing Assistant, Evil Dog Designs, Denver, CO April 2022 – January 2025

• Assisted with website creation and development, staging product photoshoots and content creation for clothing pieces with Photoshop, Lightroom, Premiere Pro, and Canva

• Created and scheduled weekly promotional marketing emails leading to a 2% increase in conversion

• Created and scheduled weekly marketing content to be uploaded on social media platforms including infographics and videos using Hootsuite

• Drafted SEO campaigns leading to an increase of 20% in new clientele over a 3 month period

• Presented new marketing ideas and areas of improvement to the company at weekly meetings

• Assisted with administrative duties where needed Marketing Intern, Verve Culture, Golden, CO June 2022 – October 2023

• Assisted with the production of 10+ product launches of home goods products from four different countries. Developed and delivered sales presentations, proposals, and contributed to contract negotiations

• Curated social media posts for company Instagram, Facebook, and TikTok helping gain over 150 new followers in two months and leading to reposts from Williams Sonoma and Neiman Marcus social pages

• Facilitated brand and influencer partnerships including Forbes, The Today Show, and the Rachael Ray Show

• Analyzed paid advertisements on Facebook and conceptualize analytics to be shared at weekly meetings. Ran the current TikTok shop introducing and promoting products with daily analytics SKILLS

Technical Skills: Adobe Suite, Microsoft Suite, Google Analytics, Hootsuite, Workfront, SAP, Salesforce. Social Media Management, HubSpot, Workfront, Trello, Asana, Project Management, SEO, Email Marketing, Admin Duties, Meta Advertising, PPC.

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