Marketing Leader - Data-Driven Growth Strategist

MARIIA SMOTRYTSKA

Toronto, ON +1-647-***-**** *****.*.*@*****.*** LinkedIn:

linkedin.com/in/mariasmotrytska/

PROFESSIONAL SUMMARY

Marketing Manager and data-driven strategist with 8+ years of experience in data science, marketing

analytics, media measurement and operations across Canada, Europe and Asia.

Skilled at transforming complex data into clear insights that drive revenue, optimize media investment

and support executive decision-making. Strong stakeholder management, cross-functional leadership and

project delivery experience.

TECHNICAL SKILLS & CORE COMPETENCIES

Core Skills

• Analytical thinking, problem-solving & quantitative analysis

• Data analysis, forecasting & statistical modelling

• Client relationship management & stakeholder communication

• Strategic planning, project & operations management

• Leadership & cross-functional collaboration

• Adaptability, innovation & continuous improvement

Technical & Tools

• Operating Systems: Windows, macOS, Linux

• Productivity: MS Office (Excel, PowerPoint, Word, Outlook), Google Workspace

• Project management: Asana, Jira, Agile, Hive, Trello

• Data & BI: Excel (pivots, dashboards), Power BI, Tableau, Minitab, Visio, SSRS

• Programming: SQL (MySQL), Python, C++

• Analytics: SAS

• Digital & Web Analytics: Google Analytics / GA4, Google Ads, Google Ads Data Hub, Adobe

Analytics (Omniture), WebTrends

• Media & Marketing Platforms: Paid Media, Outcomes, Digital and Programatic, Social: Meta,

Snapchat, Twitter/X, TikTok, YouTube, DV360, Yahoo, The Trade Desk, AdGear

• Content & Web: AB Testing, Geo testing, WordPress, CMS, basic HTML

WORK EXPERIENCE

Omnicom Media Group – OMD Canada

Marketing Manager Toronto, ON Aug 2022 – Dec 2025

• Lead client business reviews, measurement frameworks and learning agendas with senior

stakeholders, aligning KPIs and test-and-learn roadmaps.

• Head the marketing science team delivering ETL, market research, marketing mix modelling

(MMM) and forecasting solutions.

• Act as Marketing Science Lead for flagship accounts (Apple, Mercedes-Benz, Infiniti, McDonald’s),

turning business questions into clear analytical plans and recommendations.

• Designed and launched a media effectiveness product that generated $150K+ in incremental revenue

by quantifying paid media impact on conversions.

• Lead campaign measurement and optimization projects for Apple, McDonald’s, Mercedes-Benz,

Petro-Canada, Bacardi, Grey Goose, PetSmart, Subaru, Warner Bros, Scotiabank, Nissan and others.

• Define and track key performance and diagnostic indicators using SQL, Java, BigQuery, Python, R,

C++ and SAS on large multi-source datasets.

• Derived brand, audience and campaign insights from CRM and digital platforms (Google Analytics,

Adobe Analytics, Paid Media, Google Ads, Amazon, CM/DV360, Yahoo, The Trade Desk, AdGear,

Semasio, SimilarWeb, Pathmatics, eTelmar).

• Build and maintained reporting and visualization assets (dashboards, campaign and audience reports,

growth mapping) in Tableau, Power BI, Excel and PowerPoint.

• Developed business cases, proofs of concept, SOPs, sales decks, case studies; present findings to

clients, agency leadership and Omnicom global teams.

Jabil Green Point (Jabil Inc.)

Operations Development & Business Reporting Manager Wuxi, China Apr 2020 – Jun 2022

• Partnered with senior leadership to analyze financial plans, NPIs and investments using P&L, balance

sheet, cash flow, breakeven and forecasting models.

• Performed variance and data analysis on operational and financial metrics to identify performance gaps

and support corrective actions.

• Assessed project risks and developed mitigation strategies using Lean Six Sigma principles to improve

stability and efficiency.

Executive Assistant to VP, Operations Suzhou, China Apr 2020 – Jun 2022

• Supported the VP Operations in managing a global network of plants across the USA, Mexico, Malaysia,

India and Europe.

• Coordinated cross-functional initiatives to reduce material costs, improve production revenue and

maintain stable material supply.

• Prepared executive-level reports and presentations summarizing plant performance, key risks and

improvement projects.

International Institute IFIMES

Senior Research Fellow and Policy Advisor Vienna, Austria Jan 2021 – Sep 2025

• Led qualitative and quantitative research projects (63+ completed by 2023), producing reports, policy

briefs and analytical summaries for international stakeholders.

• Conducted and published research on international affairs, investment, finance, green finance and

global logistics to support policy and strategic decision-making.

• Advised on, planned and supported high-level venues, including international summits, conferences

and policy roundtables.

Research Fellow Ljubljana, Slovenia Jun 2020 – Jan 2021

• Delivered research and advisory work across investments, international relations, finance, green finance,

global logistics, economy, Asian studies and Asian markets.

• Prepared analytical materials and recommendations for institutional partners and senior decision-

makers.

EARLIER WORK EXPERIENCE

Hubei Pride & Bright Law Firm – Communications Department Manager Wuhan, China Sep 2018

– Jan 2020

• Led communications team delivering competitive and market analysis across law, insurance, media,

financial services, retail and private equity sectors.

• Built strong stakeholder relationships, enabling on-time delivery of 17 projects.

STEELNET LLC – Trade Consulting Division – Marketing and Business Analyst Munich, Germany

Jul 2016 – Aug 2018

• Developed marketing strategy and platform for a new Marketing Department; supported expansion of

sales into new products.

• Increased marketing and sales productivity by 13% through analysis and optimization of online

advertising campaigns.

Personal Financial Advisor Kyiv, Ukraine May 2015 – Jul 2016

• Researched markets and provided comprehensive financial advice to 115+ clients.

Human Resources Specialist Kyiv, Ukraine Mar 2014 – May 2015

• Streamlined onboarding for 26 new employees; maintained HR and payroll records in ADP/HRIS.

EDUCATION

• PhD, International Politics (Law) – Central China Normal University Wuhan, China GPA: 3.79/4

• MSc, International Law – Central China Normal University Wuhan, China GPA: 3.88/4

• MSc, International Affairs and Communication – V. Stefanyk Precarpathian National University

Ivano-Frankivsk, Ukraine GPA: 3.8/4

• BSc, International Relations and Affairs – V. Stefanyk Precarpathian National University Ivano-

Frankivsk, Ukraine GPA: 3.9/4

CERTIFICATIONS

• AWS Certified Machine Learning – Specialty— Amazon Web Services June 2025

• Amazon Marketing Cloud Certification — Amazon Valid Apr 2025 – Apr 2027

• Paralegal — ÖRAK, LSO February 2025

• Generative AI— Google Cloud Skills Boost February 2024

• Programming in HTML5 with JavaScript and CSS3— Java Developer Sep 2023

• Google Analytics 4 — Google Valid Jan 2023 – Jan 2026

• Pinterest Advertising Essentials—Pinterest Apr 2023

• Programming in Python— Meta Oct 2022

• Marketing Cloud Intelligence — Salesforce Sep 2022

• Digital Marketing Expert Program — NeoDocto May 2022

• Data Analytics for Lean Six Sigma — IBIS UvA Feb 2022

• DevOps Certificate: Operations Management — IITR Jul 2021

LANGUAGES

• English – Full professional

• Ukrainian – Native / bilingual

• Russian – Native / bilingual

• Polish – Native / bilingual

• Chinese (Mandarin) – Intermediate

• French – Intermediate

VOLUNTEERING & COMMUNITY

• Public Relations Specialist (Volunteer), ICRC – International Committee of the Red Cross 2014 –

Present

• International Affairs Specialist (Volunteer), Consulate General of Ukraine in Poland 2015 – 2016

• Women’s & Kids’ Rugby Coach and Team Representative, Wuhan Baiji Rugby Club 2016 – 2017

• Public Affairs & Research roles with Belt and Road-related NGOs and Expert Council member, Project

Office for Arctic Development 2017 – 2022

INTERESTS

Sport (rugby, running) Travel Languages Art (painting, writing)

ADDITION INFORMATION

Eligible to work in Canada (Permanent Resident)

Contact this candidate