Data-Driven Marketing & Brand Operations Professional

NAFISA RAHMAN

New York, NY 347-***-**** ******@***.*** https://www.linkedin.com/in/nafrahman/ EDUCATION

New York University, SPS Division of Programs in Business, New York, NY 01/2025 – Exp. 12/2026 Master of Science, Integrated Marketing & Communications, Concentration: Digital Marketing Overall GPA: 3.917 / 4.0

BRAC University in Bangladesh, Dhaka, Bangladesh 01/2019 – 05/2023 Bachelor of Business Administration. Double major in Marketing & HRM Overall GPA: 3.59 / 4.0

EXPERIENCE

Brand Management Executive, Analyzen Bangladesh Limited, Dhaka, Bangladesh 12/2023 – 11/2024

● Managed 10+ brand profiles, including international (Cetrine Myanmar), global (Unilever: Glow & Lovely, Glow

& Handsome, Closeup), and local brands (Swan, Bengal Meat), ensuring consistent brand positioning across markets.

● Managed and improved social media accounts (Facebook, TikTok, Instagram & YouTube) for Unilever Bangladesh brands (Glow & Lovely, LUX, SUNSILK) and boost followers and engagement by 25%

● Built and maintained strong client relationships, achieving 95% client satisfaction and delivering 100% of projects on time and within budget.

● Identified up-selling opportunities, resulting in a 15% increase in service revenue, and prepared performance reports to track ROI and campaign success.

● Contributed to high-impact brand events, such as the LUX 100-Year Celebration and the SUNSILK Shining Soiree, engaging 30+ influencers and celebrities and reaching an audience of 500K+ online. Ecommerce Intern, Aarong, Dhaka, Bangladesh 03/2023 – 06/2023

● Created 3,250+ product descriptions to optimize online visibility and boost sales.

● Resolved 100+ backend issues using Magento, reducing operational backlog by 30%.

● Assisted in developing 3 strategic plans for future e-commerce growth.

● Managed content and CSV uploads for two major Eid campaigns, ensuring 100% on-time launch. Marketing Intern, Shanta Asset Management Limited, Dhaka, Bangladesh 08/2022 – 11/2022

● Developed and executed 3 marketing campaigns, including “Taka Talks,” engaging prominent influencers and corporate professionals.

● Contributed to product and service development for Shanta Lifestyle, improving market positioning.

● Created and implemented innovative marketing strategies that drove 10% an increase in engagement Student Tutor, BRAC University, Dhaka, Bangladesh 11/2021 – 08/2022

● Led research projects, managing data input, analysis, and reporting for academic studies.

● Translated interview audio files from Bangla to English for qualitative research accuracy. LEADERSHIP ACTIVITIES

Treasurer, IABC BRAC University, Dhaka, Bangladesh 01/2022 – 12/2022

● Managed internal communication and coordinated 10+ university events, ensuring smooth execution.

● Led and supervised 80 members, resolving operational issues and maintaining team efficiency. Head of Marketing, HULT Prize 2023, BRAC University, Dhaka, Bangladesh 09/2022 – 09/2023

● Directed promotional strategy and organized marketing campaigns for a global sustainability competition, reaching 1000+ students and professionals

● Oversaw event branding and engagement initiatives SKILLS

Communication, Adaptability, Problem-solving, Proficiency in Microsoft Suite, Analytical skill, Leadership, Teamwork, Time management, Canva

CERTIFICATIONS

● Google Ads Display Certification exp:10/29/2026

● Google Ads Search Certification exp:11/18/2026

● Google Ads Video Certification exp:10/22/2026

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