Marketing Professional with Research Experience

CALM CHIEDZA TAVARWISA

Worcester, MA 508-***-**** **********@******.*** linkedin.com/in/calm-tavarwisa-578ba8285 EDUCATION

Clark University, Worcester, MA

Master of Science in Marketing August 2025 - Present University of Zimbabwe, Harare, Zimbabwe

Bachelor of Business Studies (Honors) Degree in Marketing December 2021 EXPERIENCE

Purpose Enterprises Marketer, Zimbabwe January 2022 - June 2025

• Managed social media marketing by creating engaging content to promote products.

• Conducted market research to identify trends, opportunities, and target audiences.

• Built and maintained strong customer relationships, resolving complaints and inquiries.

• Promoted products through social media campaigns, increasing customer reach and engagement.

• Enhanced brand awareness through consistent messaging and active audience engagement.

• Developed marketing strategies to increase brand visibility.

• Created marketing materials, including social media posts and promotional content, to support campaigns. Tobacco Research Board Sales Representative Intern, Harare, Zimbabwe February 2019 - December 2019

• Sold Kutsaga products and services, providing demonstrations to customers.

• Achieved sales targets through follow-ups and direct client engagement.

• Managed invoicing and data capturing using Microsoft Excel.

• Generated sales reports and reconciliations for management review.

• Performed inventory management including daily audits and stock takes. CERTIFICATIONS

• Digital Skills, Entrepreneurial Skills & Financial Literacy -African Union CIEFFA & ImpactHER

(September 2024)

PUBLICATIONS

Maunganidze, D., & Tavarwisa, C. C. (2024). The impact of social media marketing on sales: A case study of cigarette companies in Zimbabwe. International Journal of Research Publication and Reviews, 5(7), 3737–3748. VOLUNTEER EXPERIENCE

Clark University Community & El Buen Samaritano (EBS), Worcester, MA

• Assisted in packing and distributing food during community wellness events, giving back to the local community.

SKILLS

Technical Skills: Microsoft Office Suite (Word, Excel, PowerPoint), Canvas, Data management. Marketing Skills: Digital Marketing, Brand Strategy, Social Media Marketing, Email and Content Creation, Customer Relationship Management (CRM), Communication, Organizational, Customer Service & Engagement, Sales Strategy

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