Event or Project Management, Executive Assistant, Customer Service

KARIE CAMPION

Glendale, AZ *****

*********@*****.***

SKILLS

PROJECT & EVENT

MANAGEMENT

● End-to-End Program & Event

Lifecycle Management

● Hybrid & Virtual Event Production

● Strategic Planning &

Implementation

● Logistics & Operations Management

● Vendor & Supplier Management

Contract Negotiation & RFPs

● Budgeting & Financial Management

Cost-Saving Strategies

● Risk Assessment & Contingency

Planning

● Site Selection, Strategic Site Visits

& Venue Management

● Agile & Waterfall Methodologies

● Brand Ambassador Management,

training, and experience

STAKEHOLDERS &

LEADERSHIP

● Cross-Functional Team Leadership

& Collaboration

● Stakeholder & Executive

Communication

● Client & Customer Relationship

Management

● Sponsorship Management & Partner

Relations\

● DEI (Diversity, Equity & Inclusion)

Initiatives

MARKETING & STRATEGY

● B2B, B2C, & B2B2C Event &

Marketing Strategy

● 360 Integrated Marketing

Campaigns

● Engaging Content Development &

Brand Storytelling

● Experiential Design & Gamification

● Data Analytics, ROI Measurement,

& Performance Metrics

TECHNICAL & INDUSTRY

PROFICIENCY

● Virtual Event Platforms: Zoom,

Webex, MS Teams, Google Meet

● Project Management Software:

Smartsheet, Monday.com, Asana,

Trello, Basecamp, Adobe Workfront

● CRM & Analytics: Salesforce,

Advanced Excel, HubSpot,

Microsoft, and NetSuite

● Registration & Engagement Tools:

Cvent, Rainfocus, Stova, Eventbrite

● Adobe Creative Cloud, Premiere

Pro, Photoshop, Lightroom, as well

as Canva, DaVinci, Descript, and

Final Cut Pro

● Industry Knowledge: Technology &

AI Sector Healthcare & Medical

Protocols

● Sustainable Event Practices

PROFESSIONAL SUMMARY

Results-driven Marketing, Event, and Project Manager with over 15 years of experience planning and executing high-profile events, marketing campaigns, projects, including healthcare conferences, medical Continuing Education courses, trade shows, tech conferences, SKOs, and virtual events. Leverages a strong background in tech, SaaS, medical, dental, and healthcare settings - including sleep medicine sales, chiropractic, and hospital (ER/Inpatient) experiences - to deeply understand the industry and deliver events that align with healthcare business goals. Proven expertise in developing event strategies, managing budgets of $5k-$2M+, and delivering measurable ROI. Skilled in cross-functional collaboration, stakeholder communication, vendor management, and leveraging technology to create seamless event experiences. Proficient in Cvent, Monday.com, MS Office, Smartsheet, SharePoint, and virtual event platforms like Zoom, Webex, and Microsoft Teams. Adept at aligning event strategies with business goals, driving attendee engagement, and building lasting relationships with industry partners. Committed to continuous improvement and achieving exceptional results in fast-paced environments. Project Manager Professional certification in process. WEBSITES, PORTFOLIOS, PROFILES

●linkedin.com/in/kariecampion

WORK HISTORY

05/2025 to 11/2025 Experiential Event Manager

Cisco Systems (Fortune 500 #74) WebexOne 2025, Contracted via INSPYR Solutions – USA, Remote

● Managed all ancillary events (including the evening event concert), activations, vendors, decor, and environmental design for WebexOne 2025, Cisco's flagship global conference, enhancing the attendee experience and reinforcing brand excellence.

● Conceived and executed a comprehensive gamification strategy, including custom claw machines, a token reward system, and an expo hall vendor experience game, which successfully increased booth traffic and attendee dwell time.

● Led end-to-end planning and execution of experiential elements, from creative conception through on-site delivery, ensuring alignment with the event's strategic vision and business goals.

● Sourced, negotiated with, and managed a portfolio of 13+ vendors, ensuring seamless integration of services, adherence to budget, and delivery of high-quality outputs on a tight timeline.

● Collaborated with cross-functional internal teams, including marketing, product, training and development, professional production team (FNTech), and C-suite executives to translate product themes into engaging, tangible activations and environments.

● Developed and organized push notifications and schedules with marketing.

● Managed on-site schedule for all activations, swag distribution and dispersal, vendor management, and other event managers to ensure full coverage.

● Orchestrated complex logistics for all experiential components, including timeline management, installation, and dismantling, contributing to a flawless event flow, attendee, and vendor journey.

● Managed a dedicated experiential budget, decor, swag, and floral budgets, and worked cross-functionally with the creative/signage budget, implementing strategic cost-saving measures without compromising on quality or visual impact.

● Worked with our AI-Agent team to develop an AI Concierge service to aid attendees in scheduling activation participation throughout the event.

● Post-event analysis on experiential components, gathering stakeholder and attendee feedback to inform future event strategy and continuous improvement.

● Led and produced event kick-off calls across relevant teams (marketing, sales, C-suite, etc…), stakeholder communications, progressing planning decks, as well as run-of-show documentation and Know Before You Go meetings.

● Organized post-event debriefs with stakeholders to evaluate success and identify areas for improvement, and marked success for future event upgrades.

● Laid off due to budgeting.

08/2023 to 11/2024 Events Manager

NTT DATA (Global Fortune 500 #55) & APISERO – USA, Remote

● Led end-to-end event lifecycles for webinars, workshops, trade shows, and conferences, including virtual events hosted on Zoom, Microsoft Teams, and WebEx, achieving 95% attendee satisfaction ratings.

● Collaborated with high-profile partners, including AWS, IBM, Microsoft, Google, and Salesforce, to align events with shared business goals, driving growth in client engagement and partner retention. Worked with many regarding sponsors for the Sales and Leadership KickOff Conferences, overseeing timelines and deadlines for speaker profiles, content, swag, Hot Topic sessions, logos, attendees, registrations, and assisting with shipping, delivery, set-up, and dismantle pre- and post-event.

● Managed event budgets exceeding $1M, utilizing Advanced Excel in conjunction with Smartsheet for complex forecasting and actuals tracking to consistently deliver high-quality events under budget, most notably saving 59% on a 4-day client event.

● Provided both on-site and off-site support for events.

● Managed complex and interconnected workstreams between departments and stayed ahead of deadlines via clear and regular communications.

● Developed, operated, and managed meeting registration webpages, meeting room/location, AV, collateral, calendar invitations, branding/swag, presentation design assistance, speaker management, attendee communications, catering, and any other element integral for successful sales, partner, prospect, C-Suite, and VIP meetings, trade shows, and conferences.

● Drove significant business growth, with events consistently generating $50M+ in pipeline opportunities through strategic planning and execution.

● Collected and analyzed event metrics, including attendee data, lead generation, and ROI, to inform future strategies and improve event outcomes.

● Built, maintained, and facilitated relationships and collaborations with sponsors and industry partners, securing high-quality services and driving event success.

● Designed and produced event materials, presentations, swag, and booth designs that enhanced brand visibility and attendee engagement.

● Led and produced event kick-off calls across relevant teams (marketing, sales, C-suite, etc…), stakeholder communications, progressing planning decks, as well as run-of-show documentation and Know Before You Go meetings.

● Assisted with mobile application testing and acted as a liaison between designated event platforms and event teams to test for possible issues, as well as training for company attendees on how to utilize the application before, during, and after the event/s.

● Conducted post-event debriefs with stakeholders to evaluate success and identify areas for improvement, ensuring continuous enhancement of future events. 03/2013 to 10/2024 Digital Marketing Strategist

Campion Media Consulting – USA, Remote

● Company Overview: Boutique Marketing Agency

● Planned and executed virtual and in-person events, including healthcare conferences, product launches, and trade shows, achieving tailored outcomes aligned with client objectives.

● Managed virtual events, including streamed events, using platforms like Zoom, Cvent, Riverside.fm, Smartsheet, Monday.com, and Microsoft Teams, ensuring seamless attendee experiences and high engagement rates. Managed an event that was being streamed all over the world with the hosts being in both Canada and California.

● Applied medical industry knowledge (from sleep medicine sales) to create tailored event strategies for healthcare clients, driving engagement and achieving measurable results.

● Collaborated with cross-functional teams to align event strategies with marketing and business goals, driving a 40% increase in client engagement.

● Delivered detailed post-event analytics and insights, including ROI analysis and attendee feedback, resulting in a 35% average increase in campaign ROI.

● Designed/implemented digital ad/social media ad campaigns that worked directly with the client's financial abilities/budget to achieve the desired results (lead gen, increase sales, participants, retention, stay top-of-mind, brand recognition, announcements, events, etc...)

● Created and implemented multi-channel marketing campaigns to promote events, leveraging social media platforms like LinkedIn, Eventbrite, Facebook, YouTube, and Instagram.

● Produced high-quality event content, including videography, photography, presentations/slide decks, newsletters, and promotional materials, to enhance brand visibility and attendee engagement.

● Assisted with mobile application testing and acted as a liaison between designated event platforms and event teams to test for possible issues and training. Functioned as an off-site backup should any problems arise during the event.

● Wrote, edited, and published press releases, newsletters, and other communications, ensuring consistent messaging and brand alignment across all materials.

● Maintained relationships with industry partners and vendors, ensuring high-quality services and cost-effective solutions for events.

● Provided personalized services, embedded within client teams, to ensure campaigns and events met unique goals and delivered measurable results.

01/2011 to 06/2013 Clinical Education Coordinator

Spear Education/CERECdoctors.com – Scottsdale, AZ

● Directed small to large-scale healthcare conferences, meetings, and training programs, ensuring ADA and AGD accreditation and delivering seamless attendee experiences.

● Coordinated travel and accommodation logistics for thousands of healthcare professionals annually, ensuring smooth event execution.

● Partnered with C-level executives to design and execute $150K+ sales initiatives, resulting in significant market expansion and product adoption.

● Managed the CEREC online education platform, serving over 500 dentists monthly and expanding engagement with targeted content.

● Collaborated with a 720-member sales team to educate doctors on CEREC technology, driving national product adoption and sales.

● Delivered detailed post-event analytics and insights to inform future strategies and improve program outcomes.

● Provided video and photography content for social media.

● Expanded reach via Facebook and Instagram, generating a 25% growth in followers and heightened brand visibility.

EDUCATION

Bachelor of Science: Biology, English and Writing

University of Wisconsin-Eau Claire - Eau Claire, WI Project Management Professional (PMP) - In Progress Certified Meeting Professional (CMP) - In Progress Cvent Software Training - 2017/2021

Monday.com - 2018-current

Virtual Event Management Certification - In Progress PROFESSIONAL DEVELOPMENT

02/2007 to 10/2024

● Leadership Training in Program and Project Development -Landmark Education (Unpaid/Volunteer)

● Production Supervisor/Course Supervisor - Landmark Education (Unpaid/Volunteer)

● Head Coach - Landmark Education (Unpaid/Volunteer)

● Introduction Leader - Landmark Education (Unpaid/Volunteer)

● The Autonomy Course - https://autonomycourse.com

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