National Skills Development Officer

BASHAR ALSID ALRAWI'S

Bashar Al-Rawi

Strategic Professional Marketer

KSA • +966-*********

******.*******@*****.***

https://www.linkedin.com/in/basharrawi/

Date of Birth: 1984 Place of Birth: Syria

Gender: Male Civil Status: Single

Solutions-oriented leader with business acumen necessary to achieve continuous and boundless success.

Summary

Summary

Strategic Marketing and Business

Development Leader

Proven expertise in driving growth,

enhancing marketing efficiency, and

fostering client relationships. Passionate

about empowering start-ups and platforms

through innovative strategies and

exceptional advisory solutions in fast-

paced industries.

Areas of Expertise

IOS Business consulting

Android Business consulting

Marketing and Sales Management

Marketing Sstrategies

Customer relation Management

Education

B.A., Media and Mass communications

DAMASCUS UNIVERSITY. SYR. 2007

Certifications

App Marketing (ASO)

Apple Inc, 2022

App Business (Insight)

Apple Inc, 2022

Training of trainers (TOT)

Apple Inc, Riyadh 2021

Negotiations and closing of deals

(B2B)

The Allianz Center, 2011

Career Experience

Business Development Director, Alo Lahma & Zurex

Application

Riyadh, KSA (2023 – Present)

Spearheaded business development initiatives to drive growth and expand market reach.

Built and maintained strong relationships with key stakeholders and corporate clients to secure long-term contracts.

Identified new business opportunities, partnerships, and revenue streams to enhance the company’s market position.

Developed tailored solutions for corporate clients, addressing their specific needs and ensuring satisfaction.

Designed and implemented strategic plans to achieve sales and growth targets across diverse market segments.

Conducted market analysis and competitive benchmarking to stay ahead of industry trends and opportunities.

Collaborated with cross-functional teams to enhance product offerings and improve customer experiences.

Streamlined client onboarding processes to ensure seamless integration and service delivery.

Led pricing studies and adjusted strategies to optimize profitability while maintaining client value.

Represented the company at industry conferences, exhibitions, and networking events to promote brand awareness.

Oversaw the development of marketing and branding materials to support business development efforts.

Tracked and analyzed sales metrics, providing actionable insights to refine strategies and achieve targets.

Trained teams on effective client engagement and relationship management techniques.

BASHAR ALSID ALRAWI'S

Apple developer academy, Riyadh, KSA 08/2021 – Present Business consultant

ADA Preparing aspiring entrepreneurs, developers, and designers, with the skills, resources, and training to find and create jobs in the thriving iOS app economy. In cooperation with the Saudi Federation for Cyber Security Mentor

Multiple teams monitoring in terms of performance and advice to be on the right path

Explanation of the basics of the application industry (at the beginning of the academic journey)

Discuss the realistic implementation of application ideas in the real market

Focusing on the team's weaknesses and strengthening them by guiding its members

Achieving the required diversity to match with start-ups

The overall goal is to provide psychological and scientific support to the team as a team or its members as individuals

Business developer and strategic marketer

Reconciling government goals and outputs represented by the Saudi Federation for Cyber Security, on the one hand, Apple on the other hand, and accurate data on the third

Improving the experience of the first year and planning for the second year

Develop curricula for business, marketing, and entrepreneurship in terms of applications and platforms for each stage of the first year in line with the technical section (coding) and design (user experience and user interface)

Develop business curricula for the second year, focusing mainly on business and marketing

Carry out initial and in-depth market research as the CEO of the team until they master it

Determining appropriate technologies, matrixes, or strategies for applications in order to (identify the market, its size, dominant forces, weaknesses, strengths, segments, products, and prices, to identify competitors, their classification, and the process of monitoring them, etc.)

Determine the appropriate marketing strategy for the apps

Business entrepreneur Start-up Ecosystem

Start-up Ecosystem Development Start-up Development Phases

critically success & failure factors on the start-up journey CBL approach (challenge-based learning) An educational system developed by Apple that relies on learning by challenging individuals based on their backgrounds and through teams

• Storytelling,

• Presentation skills, pitch decks, Networking, Professional Skills.

• investment, investors, Series Funding, decision-making, co-founders' agreement Mobile application, KSA 10/2019 – 07/2021

Consultant

Directly responsible for preparing preliminary and in-depth market research for applications at all stages with clear recommendations on urgent actions, preferred strategy, and potential market shares for the next quarters

Developing a marketing strategy which includes (studying and analyzing the market - marketing plan, and techniques - Action plan)

Setting the general marketing strategy (campaigns, upsell. Detect and remedy the defects, Brand Awareness

... etc.)

Marketing campaigns rely mainly on A sales funnel, a marketing concept that includes raising the conversion rate

Focus on several variables to determine the target audience by solving accurate instructions based on data on demographic distribution, income groups, social composition ... etc.

Achieving the goals, which are generating awareness, generating foot traffic, generating sales, and finally raising the return on investment

BASHAR ALSID ALRAWI'S

AL Turkey Group, KSA 07/2017 – 09/2019

Corporate Sales & Marketing

Drove performance marketing and sales (B2B), brand awareness, audience identification, new market share, opening new markets, and creating conditions for obtaining state tenders in addition to large and medium companies.

Assisting the Sales Manager in achieving sales goals and objectives, usually by implementing and revising sales strategies and directing and motivating the sales team

Maintaining a pristine record of customer satisfaction by company policy. This requires the routine handling of customer concerns and issues and providing sales representatives and support staff with the necessary tools and knowledge to address these problems

Coordinating and supervising the day-to-day sales efforts of the team

Assisting Account Executive in the preparation of proposals and presentations.

Gaining a thorough understanding of every customer’s needs in order to offer them the best solution.

Promptly handling customer complaints

Completing all sales paperwork

Providing input into reviewing organizational activities and recommending corrective action if necessary.

Meeting and corresponding with clients to explain collection rules, regulations, and procedures and to answer complaints on services and billing matters. If required, recommend settlement and/ or further action for all delinquent accounts

Possible inspection of the operation of collecting functions; direction of the application and processing of all funds collected

o Monitoring and forecasting marketing and sales trends o Coordinating in setting the pricing strategy

o Testing and evaluating data collection methods, such as questionnaires and public opinion polls, and collecting data about consumers, competitors, and market conditions o Converting complex data and results into understandable tables, charts, and written reports o Designing and implementing marketing campaigns

o Exploiting Geomarketing techniques

ALISSA GROUP, KSA 5/2015 – 5/2017

Marketing Supervisor

Act as a link between corporate sales (B2B) and finance on the one hand and the board of directors on the other to monitor the quarterly, semi-annual, and annual results, competitors, and market shares.

• Assist the Sales Manager in achieving sales goals and objectives, usually by implementing and revising sales strategies and directing and motivating the sales team

• Maintain a pristine record of customer satisfaction by company policy; this will require the routine handling of customer concerns and issues and providing sales representatives and support staff with the necessary tools and knowledge to address these problems

• Coordinating and supervising the day-to-day sales efforts of the team

• Assisting Account Executive in the preparation of proposals and presentations

• Gaining a thorough understanding of every customer’s needs in order to offer them the best solution.

• Promptly handling customer complaints

• Completing all sales paperwork

• Provide input into reviewing organizational activities and assist in recommending corrective action if necessary

• Meets and corresponds with clients in explaining collection rules, regulations, and procedures and in answering complaints on services and billing matters, recommends settlement and/ or

• Further action is required for all delinquent accounts

• May inspect the operation of collection functions; directs the application and processing of all funds collected

o Monitor and forecast marketing and sales trends

BASHAR ALSID ALRAWI'S

o Coordinate in setting the pricing strategy

o Test and evaluate data collection methods, such as questionnaires and public opinion polls, and collect data about consumers, competitors, and market conditions o Converting complex data and results into understandable tables, charts, and written reports. o Design and implement marketing campaigns

o Take advantage of Geomarketing techniques

ALISSA GROUP, KSA 09/2011 – 5/2015

Marketing / Market Analyst

Monitoring the group's market shares and general trends and identifying weaknesses in branches with proposed solutions

• research and collect data to assist the committees in analyzing specific issues, collect data on the demographics of consumers, their preferences, and purchasing habits, and collect data and information using various methods such as interviews, questionnaires, market analysis surveys, and public opinion polls

• Monitor and forecast marketing and sales trends

• Coordinate in setting and pricing strategy

• Test and evaluate data collection methods, such as questionnaires and public opinion polls, and collect data about consumers, competitors, and market conditions

• Converting complex data and results into understandable tables, charts, and written reports Sergio - Italian brand, KSA 01/2011 – 08/2011

Gallery Manager

Choosing fashion lines according to trends in the market and making partnerships with other brands

•

Sales team management

• Customer service

• After sales and follow-up services for VIP clients Supervising the coordination of interior decoration, Advertisements (brochures, catalogs, etc.) Please refer to the appendices attached to this document: Appendix 1: Case studies for marketing campaigns

Appendix 2: The best apps in Apple Academy

Additional Accomplishments

During the first academic year of the Apple Developer Academy, I guided and mentored more than 80 teams.

Leading 7 of the top 20 apps to close the first investment round ( pre- seed1)

Supporting, assisting and training over 80 teams in conducting initial and in-depth market research and feasibility studies with internationally proven strategies and matrices Inaugurated

The start-up organization will be provided with marketing and business training

Activating CRMS systems and business marketing tools for start-ups at various stages

B2B networking and maintaining strategic relationships for start-ups BASHAR ALSID ALRAWI'S

Select Expertise & Skill Set

Market research

Data Analytics & Visualization

Mass Communication

Performance Monitoring & Optimization

Mentoring & Development

Mcommerce & Ecommerce

Offline & Online Marketing

Languages

Arabic, Native • English, Professional

Technical Proficiency

Microsoft Office Suite (Word, Excel, PowerPoint, Access, Outlook)

CRMS (HubSpot, Soho, Odoo, Etc)

Tools (Miro, slack, Trello, etc)

Platforms (Mobile Action, sensor tower, data.ai, Mailchimp, Mailerlite, Buffer, SocialPilot, Google tools & ads,

SMM Ads, etc.)

Mentoring & Development

Mcommerce & Ecommerce

Offline & Online Marketing

Languages

Arabic, Native • English, Professional

Technical Proficiency

Microsoft Office Suite (Word, Excel, PowerPoint, Access, Outlook)

CRMS (HubSpot, Soho, Odoo, Etc)

Tools (Miro, slack, Trello, etc)

Platforms (Mobile Action, sensor tower, data.ai, Mailchimp, Mailerlite, Buffer, SocialPilot, Google tools & ads, SMM Ads, etc.)

BASHAR ALSID ALRAWI'S

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