CRM & Client Relations Specialist with Campaign Excellence
Resume:
Gurgaon, Haryana ******
**************@*****.***
PRASHANT KUMAR SINGH
CRM Executive with a focus on customer retention strategies and campaign management at Nizan Skies Media. Enhanced conversion rates and service delivery through effective CRM software utilization and team mentoring. Proven expertise in customer data analysis and relationship building, resulting in increased client engagement and satisfaction. Recognized for productivity and efficiency in achieving business objectives through strong communication and problem-solving skills.
SUMMARY
SKILLS • Client relationship management
• Digital communication campaigns
Campaign coordination and
communication
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• Complaint resolution
• Onboarding and training processes
• CRM software expertise
• Mentoring and coaching
• Team collaboration
• Negotiation skills
FREELANCE CRM EXECUTIVE / CONSULTANT, 04/2025 - Current Nizan Skies Media Pvt Ltd
CLIENT PORTFOLIO MANAGER (CLIENT SERVICES), 04/2024 - 01/2025 Vatika Group
EXPERIENCE
Implemented CRM systems for startups and SMEs across various industries
(Ecommerce, SaaS).
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Developed and optimized email marketing workflows that increased open rates and conversions.
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Conducted data hygiene projects: cleaned up duplicate entries, standardized fields, and created tagging systems.
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• Trained client teams on CRM best practices and automation tools.
• Created custom dashboards and performance reports for client stakeholders. Developed and executed targeted marketing campaigns to improve customer retention rates.
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Delivered superior customer service to strengthen relationships and drive future business revenue.
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Conducted training and mentored team members to promote productivity and commitment to friendly service.
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SR. EXECUTIVE (CLIENT OPS.), 09/2019 - 01/2024
Easyrewardz Software Services Pvt. Ltd
• Commercial leasing and rental process
• TDS compliance against house income, and GST compliance against rent Allocation of documents, cross-selling, and query handling through walk-ins, over calls, and email
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• Revenue generation and BBA drafting
• Booking follow-up post-sales, payment updating
• Customer query tracking through
• Bank loan documentation, familiar with RERA rules and regulations. Mentored junior team members, sharing knowledge on portfolio management techniques and fostering professional development.
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Streamlined client reporting process, significantly improving communication and transparency with stakeholders.
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Fostered strong relationships with clients by regularly updating them on portfolio progress and market changes.
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Coordinated with legal and compliance teams to ensure all investments adhered to regulatory standards, mitigating risk.
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Executive - Client Operations at Easyrewardz, managing SMS, WhatsApp, Email, and RCS campaigns
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Overseeing client onboarding for WhatsApp campaigns on the Meta panel, and email campaigns on the Netcore panel
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• Collaborating with vendors like ICS, Netcore, CBIS, Karix, Ameyo, and Exotel Proficient in working with platforms such as Smart Tech, Infobip, Socket Labs, TBO, and META
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Previous experience as a Customer Support Executive, handling inbound and outbound processes for clients like LPAAS, RBL, Kotak, Hyatt, ICICI, Flipkart, and BFL
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Experienced in managing manual campaigns and preparing monthly credit usage reports for various brands
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• Assisting teams with application usage and providing end-to-end resolutions
• Managing and reporting on campaigns
• Supporting team members and partners with any queries.
• Led strategic initiatives to enhance customer engagement and loyalty programs. Implemented A/B testing methodologies for continuous optimization of campaign elements.
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Managed budgets and timelines, ensuring all campaigns were delivered on time and within budget constraints.
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Designed and executed successful email campaigns for increased lead generation.
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Trained junior team members in campaign strategy development and execution best practices.
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Monitored campaign performance, adjusting strategies as needed based on data-driven insights.
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Developed cross-functional relationships, working closely with design, product, and analytics teams to create cohesive campaigns.
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Utilized CRM software to manage prospect communications, ensuring consistent messaging across touchpoints.
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Trained and mentored new camp counselors in operations practices and camper- focused activities.
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SR. POST BOOKING EXECUTIVE, 12/2015 - 09/2019
Holiday Triangle Travel Private Limited
CUSTOMER SALES REPRESENTATIVE, 01/2015 - 08/2015
Ani Technologies Private Limited
Connecting with travelers through incoming calls, hearing their concerns, forwarding these to the relevant department, and resolving issues by following up
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• Maintaining the data and assigning the tasks to the team Helping the team to provide an end-to-end resolution to the traveler who reached us through inbound calls
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Training newcomers, giving them knowledge, and understanding the process to respond to each query raised by the customer
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Maintaining relationships with travelers through WhatsApp and calling and understanding their trip related issues and queries
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• Handling chaos during the trip and converting it into a happy trip
• Sharing effective feedback on processes with the seniors to improve trip assistance
• Ensuring 24x7 assistance to the customer with the team Meeting the leaders and reviewing the performance of the aligned team every week with challenges and required support
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Presenting weekly process control studies and other reports proactively to the management for review and analysis
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Putting forward various doubts and issues (process-based) faced with the management during the weekly review for support
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• Sharing performance data of the team for appraisals and promotion Making monthly reports and sharing them with the management to analyze the process
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• Cross-check the booking status with the hotels.
Managed vendor relationships, negotiating contracts to optimize service quality and cost-effectiveness.
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• Led strategic initiatives to enhance customer engagement and loyalty programs. Oversaw team performance, providing mentorship and training to ensure high standards of service delivery.
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Assessed traveler feedback on a regular basis to identify areas for improvement within the department or company-wide policies affecting travel coordination efforts.
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Provided exceptional customer service to travelers, addressing concerns promptly and resolving issues efficiently.
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Conducted regular reviews of the company''s travel program to identify areas for improvement and implement changes accordingly, resulting in continuous enhancements to service offerings and traveler experiences.
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• Followed up with customers to increase customer service with travel plans. Provided customers with best deals and well-researched travel options, successfully negotiating rates while improving customer satisfaction ratings.
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Delivered exceptional customer service, addressing inquiries and resolving issues effectively.
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• Assisted call-in customers with questions and orders. Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
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• Increased customer satisfaction by addressing and resolving issues promptly and professionally.
Managed high call volumes, prioritizing tasks effectively to maintain exceptional service levels for each interaction.
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R.S.P University, Dhanbad, 07/2010
B.A: Commerce GPA: Dhanbad
J.L.N.M School, Dhanbad, 04/2007
H. S: Commerce GPA: Dhanbad
TATA DAV School, Dhanbad, 05/2005
H.S.L.C: Comm GPA: Dhanbad
EDUCATION
WEBSITES, PORTFOLIOS,
PROFILES
linkedin.com/in/ prashantsingh160689
HOBBIES AND INTERESTS • Travelling
• Cooking
Spot Award, Q1 - Performing amazingly well in voucher validation of kerala. And also avoiding much chaos & developing stupendous relationships with the hotels.( Travel Triangle)
Avengers Award, Q2- For Sterling team work & Outstanding performance. (Travel Triangle)
Maximus Award, Q3- For outstanding performance, work ethic,team-spirit, service and dedication. (Easyrewardz)
AWARDS & HONORS
Contact this candidate