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Sales Architect and Solutions Expert in IT & UCaaS

Location:
Troy, MI
Posted:
December 17, 2025

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Resume:

Daniel J. Ashcraft

**** ***** **** ****. ***. *B

Troy, MI 48098

248-***-****

***********@*******.***

http://linkedin.com/in/danashcraft

Career Summary

Professional Experience

I recently retired from a successful career in integrated enterprise data and communications network systems and services design, sales, and implementation. Since retirement I have been working in a part-time position with an insurance agency. My role was generating new customer prospects by calling people that live in the vicinity of the agency.

Michael Bashore State Farm, Rochester Hills, MI Marketing / Sales 4/2024 to 9/2025

State Farm Insurance is the largest property, casualty, and auto insurance provider in the United States. Mike Bashore State Farm is one of the leading State Farm agencies in Michigan.

Responsibilities

Outbound calling to generate local State Farm Insurance policy sales opportunities for the agents

Leading contributor to new customer prospect generation

Accomplissements

Developed a consistent effective process to generate new sales opportunities

Positive customer satisfaction results

Reliable positive sales prospect generation results

Nextiva, Scottsdale, AZ Account Executive / Solution Architect 10/2021 to 12/2022

Nextiva is the leading cloud business communications services provider in the United States.

Responsibilities

Sales of Unified Communications as a Service, (UCaaS) and Customer Interaction Analytics as a Service, (CIAaaS).

National sales to business customers

Ongoing training on Nextiva products and customer interactions

Service after the sale and issue resolution

Accomplissements

Systematic prospecting method leading to high sales rate

Consistently positive customer satisfaction results

Complex processes learned and applied

CTC Technologies, Ann Arbor, MI Account Executive / Solution Architect 9/2018 to 10/2021

CTC Technologies provides enterprise project-based IT professional services and integrated premise and cloud-based UCaaS, collaboration, cyber security, and data storage solutions.

Project based solution design, sales, project management, implementation, and ongoing support.

Lead CTC Technologies account team in collaboration with customer teams to design and deliver integrated solutions

Manage projects from commitment to completion and provide ongoing support

Accomplishments

Closed first large complex project sale in under 30 days

Developed and applied an effective prospecting methodology resulting in rapid and deep funnel development

Applied innovative processes to maximize customer Return on Investment, “ROI” leading to high close ratio

BSB Communications, Sterling Heights MI Account Executive / Solution Architect 12/2017 to 9/2018

BSB Communications is a nationally top 10 ranked Mitel integrator and UCaaS CCaaS provider in Michigan and Northwest Ohio.

Responsibilities

Design, Sell, Support Mitel UCaaS and CCaaS

Complex multi-media integrated network services, applications, and systems design, sales, and integration

Managed project roll-out, implementation, and ongoing support

Accomplishments

Upgraded an entire city municipal unified communications system from premise based to UCaaS with IVR

Designed and sold a large medical institution a private wireless network infrastructure serving entire staff

Achieved 150% to 200% of sales over 3 consecutive months

Windstream, Bingham Farms MI UCaaS / CCaaS Specialist / Solution Architect 11/2016 to 12/2017

Windstream is a FORTUNE 500 company, and leading provider of voice / data communications, and managed services, to businesses.

Responsibilities

Avaya, Mitel, and Broadview UCaaS, CCaaS, and IVR integrated solution design, sales, implementation, and support

UCaaS CCaaS expert, and team lead in customer requirements discovery, proposal development, and customer presentations

UCaaS CCaaS sales team lead to Windstream network services direct and channel sales teams across a four-state region

Accomplishments

Won 1,000 seat license UCaaS term service contract

Top 3 funnel on UCaaS West Sales team across 22 states

Won a 100-seat license UCaaS term service contract by providing an attractive “ROI” to move to the cloud

TelTrader, Commerce, MI Principal / Lead Project Manager 2/2009 to 11/2016

A national carrier services, and IP network installation and integration project management and implementation services provider. Projects scope included carrier services, unified communications, and network security installation, integration, test and turn up. Systems and applications integration and programming included UCaaS CCaaS, video conferencing, IT systems, security, and network infrastructure design build.

Responsibilities

Hire and manage remote and field engineers / technicians nationally

Design data and communications networks for business and institutional customers

Specify, quote, and implement project-based scope of work

Accomplishments

Over 90% - win rate on quoted projects

Maintained consistently high customer satisfaction ratings by pairing technician’s qualifications to project scope

Consistently adhering to a specific repeatable project management process minimized issues arising

AT&T, Southfield MI Senior Account Manager / Solution Architect 1/2002 to 2/2009

AT&T Inc. is an American multinational corporation and is the world's largest telecommunications company.

Responsibilities

Account Manager to an assigned module of AT&T midmarket to Enterprise business accounts

Customer support and sales team lead responsible for solution design engineering, sales, and implementation

Complex billing and services analysis, support, and issue management and resolution

Accomplishments

Network services sales leader,18th of 150 Account Managers in five-state region

Sold the first Cisco Call Manager system through AT&T in my region

Designed and sold a large-distributed metro MPLS network to provide local news traffic video live shots

Avaya, Farmington Hills, MI Sr. Account Executive / Solution Architect 6/1999 to 12/2001

A Fortune 35 company and global leader in the development, manufacturer, and sale of enterprise and carrier class communications and network equipment and applications. Avaya’s entire direct sales force was transitioned to Expanets in 2000.

Responsibilities

Design and sell Avaya telecommunications, IVR, and contact centers to businesses in an assigned geographic territory

Aggressive territory prospecting, discovery, and engagement through cold calling, email marketing, events, and networking

Carrier network services specification and sales with Avaya systems in order to provide a turn-key solution

Accomplishments

Turned a walk-up cold call into a $500,000.00 equipment, and $10,000.00 term monthly recurring services sale

Following a consultative sales process achieved a team leading close ratio

Started from scratch and quickly built a large and productive funnel

Certifications

Microsoft Azure Fundamentals - Cloud Computing

Microsoft Project Management

Silver Peak, Technical Sales Professional – SD-WAN

TIA Certified Convergent Network Technologies

Fortinet, NSE3 Network Security Expert 3 - Cybersecurity

Target Account Selling / The New Strategic Selling

Education Business Administration Major Northern Michigan University, Marquette MI



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