Brand & Merchandising Specialist with 15+ Years Experience

BRANDY MCCOLLUM

910-***-**** *************@*****.***

PROFESSIONAL SUMMARY

Detail-oriented retail and merchandising professional with 15+ years of experience in grocery retail, inventory management, vendor relations, store auditing, and product merchandising. Proven success in driving sales, improving shelf presentation, maintaining accurate inventory, and building strong store relationships. Skilled in planogram execution, customer service, product promotion, and retail operations within high-volume environments. Reliable, organized, and focused on supporting brand visibility and maximizing sales performance.

CORE SKILLS

Retail Merchandising Planogram Execution Inventory Management Product Stocking Customer Service Vendor Relations Retail Audit Compliance Data & Reporting Visual Merchandising Sales Support Team Collaboration Store Relationship Management Problem Solving Time Management Product Knowledge & Presentation

PROFESSIONAL EXPERIENCE

SAS Retail Services

Retail Sales Representative (Unilever DRT) 2023 – Present

Provide in-store merchandising, inventory support, and brand promotion for multiple retail accounts, driving product visibility, customer engagement, and sales performance.

Unilever is discontinuing their contract with SAS Retail Services as of January 1, 2026

Travel to assigned retail locations to execute merchandising plans, product resets, and promotional display setup in alignment with store and brand standards.

Build and maintain strong relationships with store managers, department leads, and key decision-makers to support product placement and sales initiatives.

Stock shelves, rotate inventory, check product dates, and ensure planogram accuracy to support on-shelf availability and freshness.

Create visually appealing product displays and feature sets to drive brand visibility and increase sales.

Monitor inventory levels, identify out-of-stock situations, and communicate replenishment needs to store teams and supervisors.

Ensure accurate pricing, shelf tags, and promotional signage are executed according to project requirements.

Engage with customers in-store to answer product questions and promote brand awareness, helping drive sell-through.

Report merchandising activity, inventory observations, and store feedback through required company systems and mobile tools.

Review weekly priorities, product promotions, and brand strategy to ensure alignment with sales and marketing objectives.

Communicate store conditions, opportunities, and competitive insights to leadership to support business decisions.

Support new product launches by placing displays, stocking product, and educating store teams on brand offerings.

Maintain store compliance with retailer and client merchandising standards while ensuring cleanliness and organization in display areas.

Meet and exceed performance expectations related to productivity, accuracy, and merchandising execution quality.

Demonstrate strong accountability, punctuality, and reliability in completing assigned store visits and tasks.

Handle multiple projects and travel assignments while balancing deadlines and customer needs.

Amazon

Fulfillment Associate (Seasonal/Temporary) New Castle, DE Fall 2022

Supported high-volume holiday fulfillment operations, including packing, scanning, and preparing customer orders for shipment.

Maintained fast and accurate order processing while meeting daily productivity targets.

Followed safety protocols and warehouse procedures to ensure efficient workflow and secure handling of merchandise.

Worked collaboratively with team members and leadership to meet peak seasonal volume demands.

Superior Food Brokerage

Grocery Retail Auditor / Merchandiser Bel Air, MD 2018 – 2022

Relocated to Delaware in October 2022

Responsible for traveling designated grocery retailers to accurately, and efficiently, auditing and validating vendor client product(s).

Verify new or changing products are safely and efficiently stocked and aligned with the retail store schematic.

Partner with store personnel and co-workers to achieve and maintain merchandising excellence, discuss changes, and build an effective working relationship.

Move and clean shelves, install new racks and shelves, display merchandise properly, place shelf strips and attach tags correctly, check date codes and plan-o-gram integrity, and process pack-outs, restocks, and reorders as necessary.

Communicate improper placement of product to appropriate parties so resolution can take place.

When chargeable errors are discovered, notify the responsible party.

Submit daily audit results to management at the end of each shift.

Develop and construct creative thematic display concepts in accordance with holiday observances, contests, and to boost sales.

Partner with Key Account Managers and point-of-sale team on cooler sets as needed.

Strive to improve the relationship with store managers in order to secure better display location, size, and prominence.

University of Maryland Medical System

Data Management Clerk Linthicum, MD 2017 – 2018

Maintained Human Resources and electronic employee personnel records through data entry and records management system in accordance with established procedures and policies.

Received, reviewed, and entered data into applicable Human Resources Information Systems in accordance with established procedures.

Entered alphanumeric information in prescribed formats for computer acceptability with speed and accuracy in accordance with departmental procedures.

Verified accuracy of data according to established procedures, equipment capability, and installation standards in accordance with departmental procedures. Investigated and verified accuracy of questionable information/data received to ensure validity.

Reviewed and validated source documents for deficiencies, such as inaccurate and/or missing numbers, incompleteness, and obtained corrective or follow-up instructions from the supervisor in accordance with departmental procedures.

Investigated causes of discrepancies and corrected data to ensure accuracy in accordance with departmental procedures, as required.

Sampled specific number of records for accuracy of data entry in a large project or job. Verified accurate, acceptable, and low-error entered data.

Maintained the confidentiality and security of source documents and preserved confidentiality by not divulging employee information. Protected the privacy of all documents, ensuring proper handling and security.

Food Lion (Delhaize America)

DSD Sales Receiving Manager Mechanicsville, VA 2011-2017

Manages all Direct Store Delivery (DSD) receiving activities, ensuring accurate vendor deliveries, proper inventory flow, and compliance with company policies. Collaborates with vendors and store teams to maintain product availability, reduce shrink, and support store sales performance

Receive, verify, and process DSD deliveries in accordance with Food Lion standards

Review electronic & paper invoices, reconcile discrepancies, and approve credits/returns

Ensure vendors follow store delivery procedures and safety protocols

Maintain delivery schedule and coordinate dock/receiving priorities

Monitor vendor performance and escalate recurring issues to management

Product Flow, Merchandising & Sales Support

Ensure accurate placement of DSD products into the sales floor and backroom

Confirm DSD merchandising matches plan-o-grams and weekly merchandising directives

Coordinate new item setup, product resets, seasonal programs, and promotional displays

Maintain signage and pricing accuracy for DSD items

Work cross-functionally with department managers to support product availability and sales goals

Inventory & Shrink Control

Monitor DSD inventory levels, code dates, and product rotation

Manage and process DSD returns, damaged goods, and credits

Investigate shrink or invoice discrepancies and ensure accurate reporting

Maintain organized receiving area and secure vendor products prior to check-in

Systems, Tools & Administration

Utilize Food Lion inventory and receiving systems (ACIS, CAO, EDI, etc.)

File and record vendor invoices, credit memos, logs, and compliance forms

Ensure accurate data entry and timely system updates

Monitor and follow procedures related to tobacco, beer & wine (as authorized)

Leadership & Team Collaboration

Train associates on DSD receiving standards and procedures

Provide guidance to associates supporting DSD stocking/rotation

Work with Assistant Store Manager to ensure department coverage and scheduling

Participate in store huddles, safety meetings, and team updates

Customer Service & Store Standards

Deliver friendly, helpful, and professional service to vendors & associates

Maintain safety, sanitation, and compliance with company and regulatory guidelines

Assist with store operations as needed (especially during peak periods)

Sales Associate Mechanicsville, VA 2009 – 2011

Grocery Manager Fayetteville, NC 2007 – 2009

Sales Associate Fayetteville, NC 2004 – 2007

EDUCATION

Bachelor’s Degree in Education

Methodist University, Fayetteville, NC Graduated May 2003

Member, Women’s Basketball Team

Contact this candidate