Fashion Retail & Visual Merchandising Specialist

Alexa Van Orden

770-***-**** Boca Raton, FL

*****************@*****.***

Customer Service Fashion & Retail Sales

Visual Merchandising Digital Marketing

Journalism / Writing Content Creation

Strong Communication

EXPERIENCE

Seasonal Sales Associate J McLaughlin June 2025 – August 2025

●Delivered exceptional customer service by greeting shoppers and ensuring a welcoming in-store experience.

●Supported daily store operations, including folding and presenting merchandise to company’s exact visual standards.

●Maintained an organized and visually appealing sales floor, ensuring products were stocked and displayed for optimal customer engagement.

●Steamed and prepared clothing to maintain brand presentation standards.

●Assisted management in achieving substantial seasonal sales goals through personalized service.

Boutique Manager Vetu May 2024 – May 2025

●Sold women’s apparel and accessories to clientele at resort wear boutique by building and maintaining positive relationships, providing fashion consultation, offering products and styling outfits to suit customer desires and expectations.

●Managed Instagram account and assisted with hosting in-house promotional events.

●Handled visual merchandising, creating appealing and trend focused displays to attract customers and promote key products.

●Received, priced and organized inventory to ensure stock levels and presentation.

●Opened and closed the store and ensured readiness for daily operations.

Brand Representative Altar’d State August 2022 – December 2023

●Greeted all customers with enthusiasm, answered inquiries and maintained positive relationships with clients.

●Sold fashion apparel, shoes and accessories to customers of various backgrounds and demographics by assembling outfits and offering products.

●Performed necessary transactions on POS system to fulfill customer requests.

●Processed and packaged online orders for shipment.

●Designed visual display for new floor layout.

Content Writing Intern BrandStar Digital May 2023 – August 2023

●Wrote website articles and marketing copy for agency’s clientele to grow their unique brand and audience.

●Utilized SEO guidelines to optimize website traffic and drive conversions.

●Created and developed social media posts on Instagram and Tik Tok to be used as promotional material for the agency’s clientele.

Seasonal Sales Associate Lilly Pulitzer July 2021 – October 2021

●Sold designer apparel, shoes and accessories on the retail sales floor reaching company sales goal.

●Sustained an impeccably clean and organized retail space to enhance customer experience.

Junior Account Executive Pulse Agency January 2021 – October 2021

●Created and presented public relations campaigns and marketing materials for clients including Boca Raton Town Center Mall and the Quell Foundation.

Publicity Assistant Transmedia Group May 2021 – September 2021

●Drafted press releases and social media graphics for public relations campaigns.

●Compiled media lists and pitched to media outlets to gain publicity for the agency’s clients.

Contributing Writer Her Campus January 2020 – May 2020

●Wrote Articles published by HerCampus Magazine - “How to Keep Your Color-Treated Hair Looking Healthy and Luscious” (March 23, 2020) - “Fun Hobbies to Pick Up While Staying At Home” (March 29, 2020)

Social Media Manager Expanding Boundaries International May 2020 – October 2020

●Posted weekly on all social media platforms.

●Wrote and published educational articles for the study abroad organization’s website.

●Developed new marketing plan for the non-profit organization.

Editorial Intern Live Love Wear It May 2020 – October 2020

●Pitched and developed weekly articles for start-up online fashion and lifestyle magazine.

Fashion Show Production Models Committee Lynn University Spring 2019

●Identified models for annual fashion show, creating individual portfolios with demographic info.

●Secured 40+ students to walk the runway.

●Scheduled mandatory meetings with models and supplied logistical updates.

EDUCATION

B.A. Communication & Emerging Media Minor: Fashion and Retail May 2022

Lynn University, Boca Raton FL

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