Dynamic Sales Professional with 14+ Years of Revenue Growth Experience

WF

WILLIAM FERGUSON

*************@*****.*** 817-***-**** Austin, TX 78723

Dynamic sales professional with 14+ years of proven success driving revenue growth, delivering high-impact product presentations, and cultivating strong client relationships. Skilled in customer engagement, persuasive communication, and building retention strategies that maximize customer lifetime value. Adept at managing fast-paced environments, overcoming objections, and consistently exceeding sales goals. Seeking a sales position where experience in client-facing roles and passion for solutions-driven service can generate measurable results. Core Sales Competencies

Consultative Selling & Product Demonstrations

Client Relationship Management

Persuasive Communication & Negotiation

Objection Handling

Sales Performance Metrics

Customer Retention Strategies

POS & CRM Systems

Team Collaboration & Training

Circuit of the Americas Austin, TX

Catering Specialist

11/2020 - 05/2025

Delivered high-end service to VIP clients, including performers and athletes, strengthening client loyalty and satisfaction Managed POS transactions and protected high-value assets during large-scale events

Operated independently in a high-pressure, deadline-driven environment

—critical for successful event execution

Supported backend operations, demonstrating reliability and cross- functional team support

Chuy's Tex Mex Austin, TX

Trainer / Server

07/2017 - 03/2020

Delivered sales-focused service, upselling food and beverage items to maximize ticket value

Led training programs for new hires, emphasizing upselling techniques and customer satisfaction

Maintained consistent top-tier customer satisfaction ratings through proactive issue resolution

Coordinated special events, showcasing ability to manage promotional efforts and client needs simultaneously

Summit Retail Solutions New Bedford,

MA

Sales Representative / Product

Demonstrator

01/2014 - 06/2017

Spearheaded engaging product demos in high-traffic retail environments, leading to increased customer conversion rates

Educated customers on product value and features, overcoming objections to drive purchases

Built strong relationships with store management and retail partners to ensure smooth execution of sales campaigns

Tracked performance metrics to analyze demo impact and optimize future strategies

Professional Summary

Core Sales Competencies

Professional Experience

Horseshoe Bay Resort Horseshoe Bay, TX

Bartender

07/2010 - 12/2013

Excelled in fast-paced sales environment by upselling premium drinks and creating memorable guest experiences

Maintained product inventory and ensured compliance with state beverage laws

Fostered repeat business through attentive service and consistent relationship building

University of Texas at Arlington

Bachelor of Arts

05/2006

Tarrant County Community College

Associate of Arts

12/2000

Texas Food Handler Certificate

Texas TABC Certification

Central Texas Food Bank

Soles4Souls

Consultative Selling & Product Demonstrations

Client Relationship Management

Persuasive Communication & Negotiation

Objection Handling

Sales Performance Metrics

Customer Retention Strategies

POS & CRM Systems

Team Collaboration & Training

Education

Certifications

Volunteer Experience

Core Sales Competencies

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