Senior Salesforce & CPQ Administrator
Resume:
Idris RAMISE EDWARDS
Highly accomplished Salesforce Senior Administrator, Data Architect, and CPQ Adminstor with over 10 years of experience designing, customizing, and optimizing Salesforce solutions that drive business growth. Proven record in data architecture, process automation, and CPQ implementation to enhance sales performance and user adoption. Adept at improving data integrity, streamlining operations, and aligning technology with business strategy. Currently preparing for the Salesforce Platform Developer I certification (exam scheduled January 27th, 2026). Seeking a challenging role where I can leverage my expertise to contribute to the success of a dynamic organization. EDUCATION
• Higher National Diploma, Accounting - University of West London, London, UK
• General National Vocational Qualification, Business Advance - North East Surrey College of Technology, Ewell, UK CERTIFICATIONS
• Salesforce Certified Platform Data Architect (SCPDA)
• Salesforce Certified Platform Sharing & Visibility Architect (SCPSVA)
• Salesforce Certified Platform Administrator II (SCPAII)
• Salesforce Certified Platform Administrator (SCPA)
• Salesforce Certified Platform App Builder (SCPAB)
• Salesforce Certified Experience Cloud Consultant (SCECC)
• Salesforce Certified CPQ Administrator (SCPQA)
• Salesforce Certified Agentforce Specialist (SCAS) TECHNICAL SKILLS
Salesforce: (Classic, Lightning, Sales Cloud, Service Cloud, Experience Cloud, CPQ, Agentforce, Data Architecture) Tools: Copado, Change Sets, VS Code, Apex, SQL, SOQL, SAP, JD Edwards, Sage, QuickBooks, Microsoft Office Suite
(Excel, Word, PowerPoint)
EXPERIENCE
W. Gomas Capital, Sales & Investment - New Jersey December 2022 - Present Senior Salesforce & CPQ Administrator
Responsibilities:
• Designed and implemented custom Salesforce objects, fields, workflows, and validation rules to automate key business processes, resulting in a 15% reduction in manual data entry.
• Managed user roles, profiles, and permission sets to ensure data security and compliance, reducing the risk of unauthorized access by 50%.
• Proactively performed system maintenance tasks, including data cleanup, duplicate removal, and security configuration, resulting in a 10% improvement in system performance.
• Automated lead qualification using auto-launched Flows, reducing manual review by 80% and improving lead scoring accuracy by 30%.
• Developed and implemented record-triggered Flows to automate opportunity stage updates based on related activities, providing real-time sales pipeline visibility and improving sales process consistency, leading to an increase in sales conversion rates.
• Created and maintained documentation, including process flows, system diagrams, and training materials for end- users.
• Developed and optimized SQL queries to perform CRUD operations on a large dataset, improving data retrieval speed by twenty percent and ensuring data integrity.
• Support end-users by troubleshooting issues, providing technical guidance, and delivering training sessions as needed on Salesforce best practices and system functionality
• Participate in the development and implementation of new Salesforce features and functionality.
• Facilitate the adoption of native Salesforce functionality by partnering with different departments and customizing to meet their needs.
• Develop and maintain low code automation processes using Salesforce tools, such as Process Builder and Flow to streamline business processes.
• Design and implement customized forms application for users.
• Gather requirements and craft them into solutions for the business.
• Supported third party integrations
• Led the software update testing process, including developing test plans, creating test cases, establishing testing protocols, and coordinating testing environments. Successfully managed software updates with zero critical post- implementation bugs.
• Configured maintained, and optimized Salesforce CPQ, streamlining sales operations and resulting in a fifty percent increase in sales quote generation efficiency. Design and implement product configurations, pricing rules, discount schedules, and approval workflows ensuring data integrity in Salesforce CPQ, maintaining accurate product, pricing, and quote records
• Monitor system performance and troubleshoot technical issues to ensure optimal operation and execution.
• Designed and implemented prompt creation templates in Agentforce to streamline users’ interactions and improve response efficiency.
• Integrated Agentforce prompts with Salesforce Flows, enabling automated case handling and reducing agent workload.
• Developed customized AI-driven prompts to assist agents with contextual responses based on historical data and customer intent.
• Managed Agentforce user security, including role-based access control (RBAC), permission sets, and security policies to ensure compliance and data protection.
Zoics Solutions, IT Consultants – Maryland November 2021 - November 2022 Salesforce & CPQ Administrator (Team Leader)
Responsibilities:
• Managed daily administration of the Salesforce platform, including user setups, profiles, roles, permission sets, and object-level customizations such as fields, record types, page layouts, and validation rules.
• Created and managed both internal and Experience Cloud users, ensuring proper access via sharing rules and security settings.
• Assisted with third-party application integrations and client portal integrations using API configurations and secure data flows.
• Performed regular data backups and maintained system integrity in compliance with governance and security standards.
• Supported new Salesforce releases through testing, bug reporting, and smooth deployment processes.
• Acted as the primary point of contact for Sales and Service Cloud users, resolving issues and providing timely support across teams.
• Reduced case resolution time by 20% through proactive ticket management and effective troubleshooting
• Supported the Sales team by qualifying leads and delivering recurring and ad hoc reports for pipeline forecasts and performance insights.
• Designed, developed, and managed branded client portals using Experience Cloud to boost client engagement and collaboration.
• Customized site templates, navigation, and Lightning components to align portals with business goals.
• Configured Service Cloud features like case management and knowledge articles to improve self-service support capabilities.
• Supported Experience Builder, CMS, and Salesforce Content Management to deliver structured and accessible content.
• Implemented secure authentication models using login flows, SSO, and multi-factor authentication to protect client data.
• Developed and maintained reports and dashboards to monitor sales performance, data quality, and platform usage
• Ensured data accuracy through continuous audits and monitoring tools, driving actionable business insights and adoption
• Designed, developed, and managed branded client portals using Experience Cloud to boost client engagement and collaboration.
• Customized site templates, navigation, and Lightning components to align portals with business goals
• Configured Service Cloud features like case management and knowledge articles to improve self-service support capabilities.
• Supported Experience Builder, CMS, and Salesforce Content Management to deliver structured and accessible content.
• Implemented secure authentication models using login flows, SSO, and multi-factor authentication to protect client data.
• Collaborated with cross-functional teams to gather requirements, document specifications, and deliver scalable enhancements.
• Supported third party integrations
• Monitored platform adoption and usage trends, recommending relevant feature enhancements based on new Salesforce releases.
• Configured and maintained complex product bundles, pricing logic, and discount structures using Salesforce CPQ.
• Developed and customized quote templates, approval workflows, and guided selling paths to streamline the sales process.
• Collaborated with cross-functional teams to enhance quote-to-cash automation and improve data accuracy between CPQ and ERP systems.
• Supported deployment of CPQ enhancements, including regression testing and documentation. Ellison Charles Ltd - Investments, Real Estate & Management – Delaware October 2019 - October 2021 Senior Business Analyst, Salesforce & CPQ Administrator Responsibilities:
• Prepared and maintained accurate budgets and forecasts for four business units, including the Australia division, resulting in a 3% reduction in budget variances.
• Worked with workflow automation coders to ensure deliverable timelines were met and projects continued to move forward.
• Provided support in testing and implementing changes to enhance workflow efficiency.
• Collaborated with workflow automation coders to ensure on-time delivery of projects, successfully launching workflow automation initiatives within budget and schedule.
• Served as the “translator” between business leaders and the workflow automation coders, ensuring that both sides are understood and can agree on a path to move projects forward.
• Analyzed existing workflows and recommend improvements for enhanced efficiency.
• Performed analysis of the business goals, objectives and needs of the business environment for appropriate segment, division, group or line of business.
• Provided coaching and/or guidance to less experienced Business Analysts.
• Lead functional and technical grooming sessions, gain approvals for requirements and manage changes through the application of standard control processes and tools.
• Reviewed end of sprint testing for completed user stories and log issues.
• Acted as the primary point of contact for Salesforce CRM tool.
• Administration and support of Salesforce Supported the Sales team, qualifying sales leads on Salesforce and run the sales report to help with recurring and one-time forecasts.
• Created reports, dashboards, and processes to continuously monitor data quality and integrity
• Collaborated with external technical team to design solutions for organizational needs and requirements.
• Managed daily Salesforce platform administration role including user setups, profiles, permissions, and customizations of objects, fields, record types, page layouts.
• Configured and maintained complex product bundles, pricing logic, and discount structures using Salesforce CPQ.
• Developed and customized quote templates, approval workflows, and guided selling paths to streamline the sales process.
• Collaborated with cross-functional teams to enhance quote-to-cash automation and improve data accuracy between CPQ and ERP systems.
• Supported deployment of CPQ enhancements, including regression testing and documentation. Elsa & Co Accounting Ltd, Business Management – London, UK April 2015 – October 2019 Senior Business Analyst & Jr Salesforce Admin
Responsibilities:
• Collected and analyzed financial data to accurately determine the costs of business activities, identifying areas for cost reduction and recommending process improvements that resulted in a 7% decrease in operational expense
• Analyzed reports and drew comparisons to industry and company benchmarks, trends, and prepared cost analyses.
• Prepared spreadsheets for data analysis; prepared reports with charts and graphs, mailing lists, maps and ad hoc requests.
• Provided recommendations based on findings and analyses.
• Provided input to the definition and measurement of key performance indicators.
• Developed, supported, and improved business scorecards and presentations.
• Documented business application process flows; identified and recommended improvement opportunities.
• Examined business processes to identify those that could be eliminated, automated, or made more effective using technology.
• Participated in Integration and Functional testing, User Acceptance Testing (UAT) to facilitate efficient delivery of IT projects.
• Managed daily Salesforce platform Junior administration role, including user setups, profiles, permissions, and customizations of objects, fields, record types, page layouts.
• Collaborated with stakeholders to maintain data integrity and enforce governance policies. Alomo Consulting, Law Firm – London, UK May 2012 - March 2015 Account Manager & Jr Salesforce Admin
Responsibilities:
• Managed a portfolio of fifty key accounts, consistently exceeding revenue targets by an average of 10% annually through proactive relationship management and strategic upselling
• Provided hands-on management with account relationships to ensure the needs of the customer are met, upcoming opportunities are realized and communicated effectively within the internal team.
• Managed account for performance and profitability per budget and company goals.
• Anticipated customer needs and proactively address those needs.
• Prepared and hold regular business reviews and planning meetings with customers.
• Led and supported the renewal strategy development, packaging, presentation and negotiation activities to retain and grow profitable existing business.
• Conducted pre-renewal internal strategy meetings to discuss customer issues, problems, needs, opportunities, competitive threats and alternatives to be proposed.
• Discussed customer issues affecting the cost-of-service delivery and margin and identify creative solutions to those issues.
• Presented clients with a comprehensive, professional and compelling renewal package.
• Interpreted financial data and provide input on pricing.
• Designed, developed, and managed branded client portals using Experience Cloud to boost client engagement and collaboration.
• Prepared necessary data, reports, and courses of action in managing and renewing clients.
• Generated client billing and invoices and routed approval as necessary.
• Managed invoicing documents and customer relations relating to billing and invoice queries
• Managed daily Salesforce platform Junior administration role of the including user setups, profiles, permissions, and customizations of objects, fields, record types, page layouts.
• configuration tasks across Salesforce Sales and Service Clouds, ensuring efficient platform use for internal and external teams.
• Collaborated with stakeholders to maintain data integrity and enforce governance policies. Upper11 Worldwide Music LLC – Record, Beverly Hills May 2009 - March 2012 Artist Manager
Responsibilities:
• Developed and executed strategic plans for artist development, including securing representation with top-tier booking agencies, establishing key industry connections, and guiding marketing efforts, resulting in a 40% increase in artist's social media following and 50% number of successful tour bookings.
• Help artists with their day-to-day business affairs, such as booking gigs, planning tours, and managing promotional requests
• Create strategies to promote the artist and their work
• Help plan and orchestrate album projects and record releases
• Act as the artist's representative at events, photo shoots, and TV shoots
• Supported all account management activities related to multiple key accounts and relationship growth for Artist and Business.
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