Marketing Manager
Resume:
MICHAEL FOILB
******@*****.*** • 508-***-**** • linkedin.com/in/foilb • Natick, MA
Marketing Manager
SUMMARY
Strategic, hands-on, marketing leader with 10+ years of B2B and B2C experience driving growth through integrated digital strategy, social media, and datadriven campaigns. I build and scale social programs that strengthen brand presence, elevate thought leadership, and deepen community engagement. Skilled at unifying social, CRM, email, and paid media into cohesive ecosystems, I create clear frameworks, editorial structures, and channel strategies that deliver measurable results. I partner effectively with PR, creative, and crossfunctional teams to shape socialfirst content, guide realtime engagement, customer journeys, lifecycle assessment and translate insights into actionable optimization. As a handson mentor, I develop highperforming teams, establish processes, and foster a culture of creativity, accountability, and improvement.
SKILLS
Social Media Strategy and Leadership
Integrated Digital Marketing
CRM, MAP, and Email Marketing (Salesforce, Marketo, HubSpot, Zoho, Constant Contact, MailChimp)
Analytics and Optimization
Content Development
Paid Media (PPC) and SEO/AEO/SEM
Website and CMS Management (WordPress, Kentico)
Team Leadership and Collaboration
Agency and Vendor Management
EXPERIENCE
Murata — Digital Marketing Manager
April 2019 – April 2025
Global B2B electronics company targeting, technology, communications, healthcare, and mobility/transportation.
Led global B2B digital marketing programs across paid search, display, geo-fencing and multi-channel campaigns supporting product launches and technical audiences.
Built and optimized email nurture workflows using Marketo and HubSpot, improving engagement and accelerating SQL creation.
Wrote corporate social media guidelines.
Owned GA4 reporting, A/B testing, and landing page optimization to increase conversion rates for complex buyer journeys.
Partnered cross-functionally with Sales, Product, and Engineering to align messaging with customer pain points and technical requirements.
Contributed to ABM initiatives and intent-data targeting to improve reach and efficiency in priority segments.
Developed strategic briefs, KPIs, and project plans for internal teams and agency partners.
Results
Increased email open rates from 15 to 42% using A/B testing a SmartList targeting
YouTube PPC: 5M views
Google Ads: 220K clicks
Lead generation: 100K+ new contacts
NE Cord Blood Bank — Sales & Digital Marketing Manager
August 2017 – November 2018
Cryopreservation of umbilical cord stem cells
Built and optimized nurture campaigns and CRM workflows to improve lead quality and lifecycle progression.
Redesigned website with SEO improvement, landing page optimization and chat.
Directed paid media across Google Ads, social, and video, using testing frameworks to improve ROI.
Supervised inside and outside sales and fulfillment staffer.
Results
Web traffic growth of 270%
Y-o-Y sales 30% increase
Unitrends — Product Marketing Manager
February 2016 – June 2017
B2B SaaS/DraaS service provider
Supported SaaS go-to-market strategy with digital content, email sequences, and sales enablement assets.
Developed nurture content and campaign messaging aligned to IT buyer pain points.
Partnered with agencies and internal teams to ensure cohesive execution across channels.
Le Limo — Marketing Manager
July 2012 – February 2016
Luxury liver service
Managed SEO, PPC, email marketing, and paid media to drive acquisition in a fast-paced environment.
Led website redesign and booking system integration to improve UX and conversion.
Oversaw content strategy and social engagement.
HTI Diagnostics — Marketing Manager
June 2011 – July 2012
Medical device and consumable distributor
Launched the company’s first eCommerce site and digital campaigns for clinical buyers.
Translated technical product features into customer-centric messaging and content.
EDUCATION
University of Massachusetts Amherst
B.A. in Public Relations and Advertising
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