Spanish KYC Analyst Candidate - Daniel Palacios
Resume:
PROFESSIONAL SUMMARY
Senior marketing executive with deep expertise in brand strategy, consumer innovation, and multi-sector market expansion. Results-driven leader seeking an executive role to deliver measurable brand performance and long-term growth across CPG, OTC, Food, and Financial Services.
SELECTED ACOMPLIMENTS
Brand & Product Inbound Marketing
Successfully managed product strategies and marketing for top-tier Brands in Fabric Care, OTC, Credit Cards, and Artisan Confectionery.
Launched multiple product variants and promotions, achieving above-industry ROI through creative positioning and strategic pricing.
Digital & Social Media Strategy. SEO, CTR, and ROI optimization. Great Pull & Push strategies.
Developed and maintained digital presence for Chocolart Ltd. including SEO optimization and digital ad campaigns across Facebook, Twitter, Instagram, Pinterest, and Google.
Drove brand engagement and local traffic through unique content, resulting in measurable increases in sales and visibility.
Campaign Execution & ROI Optimization
In Procter & Gamble, I executed highly successful consumer promotions: Over 25M couponing impacts with a 0.3% redemption rate. Sampling of 200M with 2.1% conversion. 1,7M impacts via strategic OEM partnerships (Whirlpool, LG, GE, Electrolux).
Entrepreneurial Projects & Coaching
Founded and led Chocolart Ltd., launching a storefront, managing B2C and B2B channels, and developing product innovation strategies.
Provided marketing consulting and coaching to small businesses and community projects, including Holy Ground Café and a large-scale chocolate initiative in the Jewish community.
CAREER PROGRESSION
Self Employed – Digital Marketing & Trading
05/2025 to Present
Paymentus – Bilingual CSR
Toronto 2024 – 2025
Supported user payment inquires and provided client-focused service solutions.
Self-Employed – Marketing & Business Coach
Toronto 2019-2024
Business consulting for startups and artisan products led community projects
Choco’Art Ltd – Founder & Marketing Lead
Toronto 2013 – 2018
Built Brand from ground, managed digital strategy, new product development and wholesale partnerships
Procter & Gamble – Category Specialist, Marketing
Totonto 2007 – 2013
Led Ivory Snow globalization and consumer engagement campaigns across multiple platforms.
Don Pakl L.P. – Marketing Analyst
Toronto 2004 – 2006
Performed pricing, sales tracking, and customer loyalty analytics across 23M SKUs.
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Toronto-ON M2J 1M2
HIGHLIGHT QUALIFICATIONS
Extensive Marketing experience across CPG, OTC pharmaceuticals, and financial services.
Campaign Development and Execution
Proficient in SEO & ROI
Experience in data-driven strategic insights.
Proficient in collaborative communication
Project management expertise
Experience with CRM software tolls.
Achieved Procter & Gamble’s Platinum Power of You
Expertise in Brand Alignment
Brand positioning expertise
Generation Insights from Consumer data
Product rollout strategy
Data-driven marketing analytics
Business development
Successfully negotiated terms to achieve win-win results
EDUCATION
05/2019
Centennial College
Toronto
Marketing – Digital Engagement
12/2013
Rotman School of Management – U of T
Toronto
MBA Essentials for Managers
07/1997
Andres Bello Catholic University
Venezuela
MBA in Marketing (assessed by WES)
CERTIFICATES & REWARDS
Google Digital Certificate – Google Academy for Ads, Google GA4 Analytics.
Award “Platinum Power of You”, Procter & Gamble
LANGUAGES
Fluent in English and Spanish; intermediate proficiency in French.
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