Remote Customer Support Specialist Resume Title
Resume:
Matthew Smith
*********@*****.***
Philadelphia, PA
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Education
New Jersey City University
**** - **** *.*. ** English
Rowan University at Gloucester County College
**** - *010 A.A.S. in Elementary Education
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Skills
-Sprout Social
-Hootsuite
-Meta Business Suite
-Mailchimp
-HubSpot
-Constant Contact
-Canva
-Adobe Creative Cloud
-Google Analytics
-Google Ads
-Meta Ads Manager
-Monday.com
-Trello
-WordPress
-Shopify
-Google Workspace
-Microsoft Office
Experience
Director of Digital Marketing En Route
July 2025 - present Philadelphia, PA
●Developed and executed integrated digital marketing strategies across social, paid media, SEM/SEO, email, and web, using performance analysis and A/B testing to improve ROI and campaign efficiency.
●Led client-facing strategy and reporting, translating performance data into actionable insights that informed budget allocation, content optimization, and long-term growth planning.
●Managed and mentored a cross-functional marketing team, overseeing budgets, KPIs, and timelines to ensure cost-effective execution aligned with business objectives.
Director of Marketing and Communications Graduate Philadelphia
August 2023 - July 2025 Philadelphia, PA
●Owned cross-platform digital marketing strategy to expand brand visibility, strengthen positioning, and support organizational growth across social, web, and email channels.
●Improved marketing ROI by implementing analytics-driven reporting frameworks, enabling leadership to evaluate performance, refine messaging, and prioritize high-impact campaigns.
●Streamlined internal workflows and content intake processes, increasing efficiency and improving the consistency and quality of marketing output across departments.
Director of Client Success Slice Communications
August 2021 - July 2023 Philadelphia, PA
●Led end-to-end strategy, execution, and reporting for high-impact digital and influencer campaigns, including UHCCF’s #UHCCFMakeASplash national Instagram activation celebrating the organization’s 30,000th grant.
●Delivered measurable ROI through influencer-driven and user-generated content, generating 200+ UGC posts, 113K+ branded GIF views, and 930K+ potential impressions over the campaign lifecycle.
●Drove 13% Instagram follower growth during the campaign period by leveraging influencer partnerships, community amplification, and platform-native storytelling.
●Aligned social, influencer, and PR efforts with defined KPIs and matched-donation mechanics, strengthening stakeholder confidence and demonstrating clear earned media and awareness value.
●Supported client retention and account growth by translating performance insights into strategic recommendations and expansion opportunities across digital services.
Social Media Coordinator Veterinary Practice Partners
January 2021 - August 2021 King of Prussia, PA
●Developed platform-specific content calendars and optimized posting strategies using engagement trends and performance insights to improve reach and audience interaction.
●Strengthened community trust and brand reputation through consistent, timely audience engagement and social listening.
Social Media Manager Schulson Collective
February 2020 - June 2020 Philadelphia, PA
●Executed organic social media marketing campaigns across 10+ social platforms to drive brand awareness, audience growth, and cross-channel engagement.
●Leveraged social media analytics tools to track and measure campaign reach, engagement, CTR, and ROI, identifying performance trends and making data-driven optimizations to improve content effectiveness and overall digital strategy.
●Monitored all social media channels in real time, actively engaging with users, responding to inquiries, and nurturing online communities to strengthen customer relationships and enhance brand loyalty.
Social Media Specialist Visit Philadelphia
June 2016 - June 2020 Philadelphia, PA
●Coordinated multi-platform social media initiatives with the Director of Social Media using scheduling, analytics, and social listening tools to support citywide digital campaigns.
●Developed and executed live-stream campaigns on Instagram, Facebook, and YouTube to spotlight Philadelphians and promote civic pride.
●Monitored social platforms in real time to gather audience insights, track emerging trends, and address public questions and concerns.
●Supported influencer engagement by coordinating social media meetups and managing press trips for visiting creators, including event logistics, itineraries, and content planning.
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