Administrative, software development

Mary E. Ganzel

Waupaca, WI ****.*.******@*****.*** 715-***-****

www.linkedin.com/in/mary-beth-ganzel-69242913

SUMMARY

Customer-focused professional with experience in visitor services, website and digital content management, event coordination, and office operations. Proven ability to manage high-volume communication, maintain accurate data and reports, and support community engagement initiatives. Known for strong organizational skills, attention to detail, and adaptability in fast-paced environments.

SKILLS

Website Management * Digital Content Editing * Customer Service * Email and Phone Communication * Problem Solving * Organization Skills * Attention to Detail * Leadership * Teamwork * CRM and Marketplace Platforms * Cash Handling and Payment Processing * Event Coordination Assistance * Data Reporting and List Management * Community Engagement * Adaptability * Multitasking * Technical Proficiency

EXPERIENCE

Director of First Impressions

Waupaca Area Chamber & Visitor Bureau – Waupaca, WI

August 2024 – November 2025

Visitor Services & Community Engagement

●Provided front-line customer service by handling incoming calls, emails, and in-person inquiries from residents, visitors, member investors, and local businesses regarding area services, lodging, dining, shopping, events, recreation, and membership support.

●Assisted walk-in guests at the Visitor Bureau office, offering personalized recommendations and resolving inquiries related to tourism and Chamber services.

●Mailed Visitor Guides, promotional materials, and consumer complaint forms to residents, visitors, and other stakeholders upon request.

●Delivered Visitor Guides to local businesses and maintained a distribution list for other Chambers and Visitor Bureaus, including preparing shipping labels and coordinating mailings.

Website & Digital Content Management

●Designed, updated, and maintained websites for the Chamber, Visitor Bureau, and relocation campaign, including uploading photos, links, and content updates.

●Managed the Community Calendar by adding and editing events to promote local businesses and organizations.

●Maintained the Chamber’s Google Business profile and the Travel Wisconsin tourism portal, ensuring accurate and timely updates on area attractions, events, and seasonal reports (e.g., Fall Color and Cross Country Trail reports).

Marketing & Visual Merchandising

●Created and maintained front-window displays featuring flyers and posters for local events and happenings.

●Managed brochure and business card racks for area attractions, services, and Chamber members to enhance visitor engagement and visibility.

Event Coordination & Support

●Handled registration, ticketing, and payment processing for community and Chamber events, including the Cookie Walk, Yuletide Parade, 4th of July Parade, Awards Ceremony, Wine Walk, Blues Festival, and Soup Walk.

●Assisted in the production of the annual Visitor Guide by coordinating with businesses for ad placements and editing content for accuracy, grammar, and style.

Administrative & Office Operations

●Maintained and updated the Chamber’s member investor list for gift certificate redemption.

●Sold, processed, and reissued Chamber gift certificates.

●Opened and closed the office, including cash register reconciliation, daily transaction reporting, and securing valuables.

●Exported, created, and edited reports for leadership, including contact lists for area businesses, nonprofits, and churches.

●Managed mailings and shipments through the Post Office and local shipping depots.

●Maintained a clean and organized front lobby, restocking materials and ensuring a welcoming environment.

Customer Care Advocate

Herrschners Inc. – Stevens Point, WI

September 2016 – February 2021

Customer Service & Support

●Provided exceptional phone support to customers regarding product inquiries, order issues, tracking updates, refunds, and backorders.

●Responded promptly and professionally to email inquiries, ensuring customer satisfaction and timely resolution.

●Assisted magazine subscribers with new subscriptions, renewals, and replacement requests for missing issues.

Payment & Transaction Processing

●Opened, sorted, posted, released, and processed customer payments with accuracy and attention to detail.

●Issued refunds to PayPal accounts as needed, maintaining proper documentation and transaction integrity.

E-Commerce & Marketplace Operations

●Supported Amazon and Walmart Marketplace customers by resolving order-related questions, processing returns, and generating reports as required.

Patient Account Manager

RevCycle Inc. – Stevens Point, WI

January 2016 – June 2016

●Provided phone support to medical patients regarding billing statements and account inquiries.

●Assisted patients in setting up payment arrangements for outstanding balances.

●Processed credit card payments securely and efficiently.

●Directed calls to appropriate departments for specialized assistance.

EDUCATION

Associate of Applied Science – Software Development

Mid-State Technical College – Wisconsin Rapids, WI

January 2021 – December 2023

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