Specialty Pharmaceutical Sales Complex Disease States

CLAUDIA CRAWFORD

Conroe, TX 281-***-**** *******@*****.***

LinkedIn: linkedin.com/in/claudiacrawford

PROFESSIONAL SUMMARY

Award-winning pharmaceutical sales and territory management professional ranked among the top 10 reps nationally, with a proven record of exceeding quotas, expanding patient access, and driving adoption in competitive territories. Skilled in building strong provider relationships, executing product launches, and delivering clinical presentations that translate complex data into actionable insights to influence prescribing behavior. Experienced in multi-channel customer engagement, strategic sales techniques, and cross-functional collaboration with Market Access teams to overcome barriers and optimize patient outcomes. CORE COMPETENCIES

Specialty Sales Complex Disease State Management Strategic Territory Growth HCP & Clinic Partnership Development Clinical Presentations & Consultative Selling Patient Access Support Market Development CRM: Veeva & Salesforce Bilingual: English & Spanish PROFESSIONAL EXPERIENCE

Optinose – Territory Manager Houston East, SE Texas, SW Louisiana (Remote) 2024 – 2025

• Achieved 120%+ quota attainment and delivered ~20% prescription growth in a highly competitive specialty territory by tailoring clinical messaging and multichannel engagement to influence treatment decisions across diverse patient populations.

• Ranked #6 nationally in new prescriptions (NRx) and consistently top 3 regionally, demonstrating strong business acumen and strategic territory planning within complex disease states and evolving treatment landscapes.

• Delivered high-impact clinical presentations that translated complex disease states, treatment guidelines, and trial data into clear, actionable insights, strengthening provider confidence and supporting patient- centered care decisions.

• Built trusted partnerships across all clinical touchpoints by aligning clinical education with patient needs and practice priorities, becoming a consistent, value-driven partner to both providers and staff.

• Converted multiple initially inaccessible offices into consistent prescribing accounts through persistence, value-driven follow-up, and a partnership-focused approach that expanded patient access to therapy.

• Therapeutic Focus: Specialty care with emphasis on chronic inflammatory and quality-of-life impacting conditions across ENT, allergy, and primary care.

Century Fire Protection – Sales Representative Houston, TX (Remote) 2023 – 2024

• Advised commercial clients on fire protection systems, compliance, and safety protocols, delivering customized solutions that mitigated fire risks and enhanced customer satisfaction.

• Surpassed quarterly sales targets and expanded the customer base by 15–20% through needs assessments, strategic networking, and relationship management, driving revenue growth and repeat business.

Lubrizol – Sales Territory Manager Houston, TX (Remote) 2021 – 2023

• Generated 30% revenue growth by strengthening client relationships and expanding new accounts across industrial, water distribution, and fire protection markets.

• Prospected and qualified 95% of new leads, leveraging technical expertise in advanced CPVC solutions to drive sales.

• Delivered technical presentations and targeted training across a large territory and at industry events, increasing product adoption and brand visibility.

SpotOn Transact – Bilingual Sales Executive Houston North (Remote) 2021

• Developed and nurtured relationships with small business owners, driving SaaS adoption and business growth, resulting in a 20% increase in account acquisition.

• Led the full B2B sales cycle, exceeding targets by demonstrating SpotOn’s point-of-sale solutions to enhance profitability and customer experience.

Merfish United Pipe & Steel – Business Development Manager Houston, TX 2018 – 2020

• Exceeded quarterly revenue ($1M), margin, and target objectives through consultative sales, providing solutions across PVF, plumbing, fire sprinkler, HVAC, water well, and steel service center markets.

• Managed key accounts and executed strategic growth initiatives using ERP tools (SAP, EPICOR) to optimize sales efforts and expand client relationships.

Career Break – Caregiving

2017-2018

• Provided full-time family caregiving, returned to the workforce delivering strong results in subsequent roles.

Baker Hughes – Customer Experience Manager & Global Marketing Houston, TX 2010 – 2017

• Closed ~$500M annually and captured >$250M in new opportunities by collaborating with C-suite executives and deploying a customer-centric engagement strategy.

• Directed product roadmaps, go-to-market plans, and major global product launches, driving revenue growth across multiple business segments.

• Built Salesforce analytics tools and strengthened brand positioning through targeted communications and Lean Six Sigma process improvements.

EDUCATION

Master of Business Administration – Harding University, Searcy, AR Bachelor of Business Administration – Harding University, Searcy, AR LANGUAGES

English (Fluent) Spanish (Fluent)

Contact this candidate